Launch your podcast with confidence (and a step-by-step action plan)
In the Podcast Launch Accelerator, we’ll help you launch your new podcast on Apple & Spotify and get your first 1,000+ downloads, even if you have a tiny audience, no tech expertise, or no clue where to start.
“With the help of The Podcast Launch Accelerator, I was able to launch my podcast in less than two months following each step of Melissa's process.
There's so much that goes into launching a podcast that I never would have known (and would have had to figure out the hard way) -- thanks to The Podcast Launch Accelerator, I had all of my questions answered.”
SHANNON LOHR, THE CLEAN LIVING PODCAST
And there are countless benefits to being a podcast host. You can…
Build your authority
Connect with industry leaders
Expand your audience online
Spread awareness for your cause
Share your passions
Make an impact
Many aspiring podcasters are excited to share their passions & expertise with the world.
And maybe one of these sounds familiar...
But after Googling “best podcast microphones,”
the next steps start to feel a little complicated.
- Even if you made the decision and bought a microphone, you have no idea how to properly use it yet.
- You might feel imposter-y about starting a podcast when there are already so many successful long-time podcasts that exist in that space.
- You know you want your audio to sound professional, but the thought of editing is a little terrifying.
- You’ve spent 6 hours trying to make your cover art in Canva, but that’s as far as you got before the whole process started to feel overwhelming.
- You’re afraid that even if you put in the effort, you won’t have an audience to even listen to your brand-new podcast.
But there’s good news; podcast technology has never been more affordable or user-friendly.
That means you no longer need to be super tech-savvy or have
insider connections to be a successful podcaster and make an impact.
And I can’t wait to show you how.
Hey! I’m Melissa 👋
MEET YOUR INSTRUCTOR
I’m an online business expert and the founder of Wit & Wire, where we help everyday experts become profitable course creators.
I’ve produced multiple Top 50 podcasts, hosted over 100 podcast episodes, guested on 50+ shows, and I also pitched, hosted, and produced Teachable's podcast "Everything is Teachable," which became the #2 Career Podcast in the USA.
And after working behind the scenes in the online course industry for years - for Teachable, Ramit Sethi, and General Assembly - I’ve now used that experience to build my own $500k+ business here at Wit & Wire. And I can’t wait to help you build your business, too.
Introducing
Podcast Launch Accelerator
Everything you need to launch your podcast on Apple & Spotify and get your first 1,000+ downloads, including step-by-step tutorials and ready-to-use templates.
Flexible payment plan available at checkout.
“I knew I wanted to do a podcast, but I had to do it in a sustainable way. Podcasting can be so overwhelming and I knew Melissa could teach me how to do it- without the quick burnout.
The program delivers! I'm 5 weeks into my podcast and already have 2,000 downloads! I'm podcasting and having time for the rest of my business.
I definitely would not have had the guts to do it without the support from Melissa and the Wit & Wire community.”
ANDREA HANSON, LIVE YOUR LIFE, NOT YOUR DIAGNOSIS
We believe that starting a great podcast takes more than just a good microphone.
What really sets this program apart is my experience as a marketer, not just as a podcaster. While most programs only focus on the logistics, like microphones or RSS feeds, it’s important to me that I help you start by figuring out not just your topic, but your unique point of view.
Because in an increasingly crowded podcast marketplace, it’s critical to ask yourself not just how to hit record, but how you’ll stand out.
On top of that, I’m also a seasoned teacher with thousands of students enrolled in Wit & Wire’s programs worldwide. So whether you’re a true beginner or a savvy business owner, I’ll break things down clearly and efficiently to help you start recording ASAP with confidence.
The Podcast Launch Playbook
Concept & Branding
Choose an in-demand topic and brand your podcast to stand out, including your podcast name & cover art.
OUR SIGNATURE FRAMEWORK
The only system you need to start a podcast & create a strategic long-term growth plan without a huge following or any tech experience.
01
Recording & Editing
Simplify your recording and editing processes so you can create high-quality episodes with ease.
02
Publish & Launch
Publish your RSS feed and get your podcast approved in Apple, Spotify, and all major directories.
03
Systems & Scale
Develop a marketing strategy so you can consistently build your audience long after release day.
04
Curriculum outline ✍️
Choose a 30, 60, or 90-day launch timeline
We’ll start with the big picture with an overview of the start-to-finish podcast launch process.
From there, you can choose to work at your own pace on a 30, 60, or 90-day timeline. We offer checklists in Asana, Trello, Notion, ClickUp, Google Docs, and printables to help you stay on track.
ORIENTATION
Name & brand your podcast
What will you say when someone asks, “What’s your podcast about?” In an increasingly crowded marketplace, offering a simple answer like “marketing” or “motherhood” won’t be enough to be memorable.
In this crucial phase, you’ll identify your ideal podcast listener, your pitch, and the right name for your podcast before you start production. You’ll also create custom podcast artwork that captures attention.
MODULE 1
Prep binge-worthy podcast episodes
First, you’ll brainstorm 20+ ideas for early episodes, including three unique research strategies to help you find topics that connect with your audience.
From there, you’ll use our episode planning templates to craft your intro, outro, and compelling content that attracts loyal fans and long-time listeners.
MODULE 2
Microphones, software, and recording tips
Choosing the right microphone is just the start. You’ll learn how to set up your new microphone and get the best possible audio quality, whether you’re recording solo, with a guest, or remotely.
MODULE 3
Edit with ease
Editing shouldn’t have to feel complicated. In these step-by-step tutorials, we’ll simplify the editing process so you can edit your own podcast with confidence.
We’ll also offer strategies to help you speed up the recording & editing processes over time, and if you decide editing isn’t for you, we also provide recommended editors for any budget.
MODULE 4
Publish episodes with a marketer's eye
Your episode title, description, and promotional material are crucial because they’re your first impression on listeners. In these lessons, you’ll learn how to grab attention and get listeners excited about tuning in each week, which will lead to consistent growth over time.
MODULE 5
Build excitement & launch your podcast!
The big day is here! In this crucial section, you’ll choose your podcast hosting platform, create your RSS feed, and submit your show for approval to Apple, Spotify, and all major directories.
You’ll also learn how to create a strategic launch plan to create excitement leading up to your launch, including a suggested pre-launch timeline and launch day plan.
MODULE 6
Consistently build your audience and hit your first 1,000 listens
After launch, I’ll help you create systems and templates so you can produce episodes with ease on a consistent basis, Plus you’ll learn strategies to intentionally build your audience over time without posting on every social media platform every day.
MODULE 7
This comprehensive DIY online course covers every step of the podcast launch process, from validating your idea through publishing in Apple, Spotify, and all major apps.
The result 🎙️
You’ll not only launch your podcast, but you’ll also create time-saving systems and processes so you can reach your first 1,000 downloads and grow consistently over time.
“Melissa is a great instructor! I was so overwhelmed with the idea of starting a podcast and I sat on the idea for about a year. She delivers the information in short lesions that are very understandable and actionable.
By the time I was done with her program, I had a well-developed outlook and goal of my podcast. And by the time my podcast launched, I had enough guests scheduled for interviews for the next 3 months.
I would highly recommend Melissa and her programs and I can't wait to see what she comes up with next.”
KARI ROBERTS, FINDING FREEDOM WITH SIMPLE SYSTEMS
Join the Podcast Launch Accelerator today!
Everything you need to launch your podcast in Apple, Spotify, and all major apps, including bite-sized tech tutorials and ready-to-use production templates.
6-MONTH PAYMENT PLAN
$99/mo
PAY IN FULL
$499
100% Satisfaction Guarantee: Try this course in full for 14 days, and if you aren't happy with your purchase, you can email hello@witandwire.com within 14 days of your enrollment date and we'll issue a full refund.
Let's fast-track your path from zero to podcast.
I’m not here to sell you another course that will sit around collecting virtual dust. This program is full of short videos, action items, and opportunities to get personalized feedback.
SUPPORT & FEEDBACK
Self-paced curriculum
Right when you join, you'll immediately unlock access to the entire self-paced curriculum. These no-fluff tutorials are 5-15 minutes each and focus on taking action and making progress.
This is updated regularly, so you’ll always have my latest & best podcasting strategies.
Time-saving templates
This program includes 20+ worksheets, scripts, and templates to help you save time and launch your podcast ASAP.
A few examples include…
- Podcast Launch Checklist
- Intro & Outro Scripts
- Episode Planning Template
- Guest Prospecting Email
- Show Notes Templates
- And more
Private peer community
We have a student community space where you can start discussions, celebrate wins, and share feedback with each other. (It's built in Circle, not Facebook.)
I do my best to offer feedback and answers to all students personally within 1-2 business days. There’s also an app if you prefer to participate on your phone.
Plus, unlock these limited-time bonuses
I know you can launch a successful podcast with the proven frameworks inside the Accelerator program, and I always try to over-deliver. But to help you succeed long after launch day, I’m currently including two extra bonuses…
Booked Out Podcast
Learn how to find, pitch, and book perfectly-suited guests for your podcast, even if you have no insider connections. Includes the exact templates I’ve used to pitch guests, plus a directory of guests in our community.
(STANDARD PRICE: $100)
BONUS #1
Podcast Websites that Convert
Should you start a new website for your podcast or add it to your existing site? And do you really need a website for your podcast?
If you’re planning to build your audience or monetize over time, a website is a must. But fortunately, it doesn’t need to be a complicated WordPress site to be successful. In this course, I’ll help you choose the right website strategy for your podcast and then build the pages, show notes, and transcripts in a way that suits your tech comfort level.
(STANDARD PRICE: $100)
BONUS #2
Join the Podcast Launch Accelerator today!
Everything you need to launch your podcast in Apple, Spotify, and all major apps, including bite-sized tech tutorials and ready-to-use production templates.
5-MONTH PAYMENT PLAN
$99/mo
PAY IN FULL & SAVE $95
$499
100% Satisfaction Guarantee: Try this course in full for 14 days, and if you aren't happy with your purchase, you can email hello@witandwire.com within 14 days of your enrollment date and we'll issue a full refund.
100% satisfaction guarantee
I’m really proud of the high-quality programs we produce here at Wit & Wire, and it’s important to me that you feel confident and excited about joining this program.
But since I’ve worked in the online course space for 8+ years, I also completely understand that not all programs are created equally, and I’ve been burned by bad purchases before. So I completely get it if you’re feeling skeptical or concerned.
That’s why we offer a full 14 days to explore this program and all the bonuses. If you still aren’t satisfied, email us within 14 days of your enrollment date and we’ll refund your purchase.
TRY IT OUT, RISK FREE
Not sure if Podcast Launch Accelerator is right for you?
Here are a few recommendations to help you make a decision.
This could be for you if...
You’re looking for new ways to pursue your passions or position yourself as an expert, and you have a gut feeling that podcasting is just the thing for you.
You’re overwhelmed by all this technology. You just want someone to tell you which microphone to pick and how to set it up and be done with this once and for all.
You’ve been dreaming of starting your own podcast for a long time, you just didn’t know where to start. But you know you have something to say, and you’re excited to get started.
But not if...
You're not willing to put in the work. We share time-saving resources and streamlined workflows, but we recommend setting aside ~1-3 hours per week to produce each episode. (It varies.)
You expect to earn a full-time income as a podcaster overnight. A lot of our PLA graduates are full-time business owners, but they position their podcasts as content channels to promote their services, courses, and products rather than relying solely on sponsorship. That’s our top recommended monetization strategy, which we cover in-depth in the program.
Frequently asked questions
Here are a few helpful answers to some of our most commonly-asked questions:
No tech experience necessary! I know the equipment and jargon can feel intimidating, but I’ll walk you through the need-to-know essentials, and I’ll also tell you what you DON’T need to worry about. I’m a pro, so I’m here to help and simplify everything for you. And trust me, you can do it.
I’m confident that this program will work for any podcast topic, as long as you start by doing the research to make sure that your idea has demand.
A big part of this program is doing the research to make sure that there’s an audience for your concept, and to do that, I’ll help you brainstorm all of the possible topics or approaches that sound right for you, and then find the one that has the biggest growth potential.
And by the way, I’ve had students start podcasts on everything from witchcraft to leadership to traveling performers. So although I can’t make any guarantees, I’m very optimistic that most hopeful podcasters will be able to find a topic that combines their areas of interest with an in-demand idea.
You’ll have lifetime access to the program content (videos, workbooks) for as long as you need,
Plus, your enrollment includes lifetime updates, so whenever there are changes, your material will be automatically updated, too. (And I really do update the content! With a rapidly changing podcasting world, I’m always on the lookout for updates to share with my students.)
This program is self-study, which means that there are no live group coaching calls. It’s a fully self-paced experience, packed full of no-fluff video tutorials and 20+ checklists and templates.
Additionally, we do have a peer-to-peer community built in Circle for all Podcast Launch Accelerator students. (No guarantees, but I do try to personally reply to all questions within 1-2 business days, so you do have the opportunity to get support if you get stuck.)
Yes, absolutely. I’m really proud of the high-quality programs we produce here at Wit & Wire, and it’s important to me that you feel confident and excited about joining this program.
But since I’ve worked in the online course space for 8+ years, I also completely understand that not all programs are created equally, and I’ve been burned by bad purchases before. So I completely get it if you’re feeling skeptical or concerned.
That’s why we offer a full 14 days to explore the program, risk-free. If you still aren’t satisfied, email us at hello@witandwire.com within 14 days of your enrollment date and we’ll refund your purchase.
Email us by visiting our contact page and we’d be happy to help.
“Melissa took all of the guesswork out of the podcast launch process.
Every single step was laid out, full of detail, and often with beautiful task lists and spreadsheets to keep me organized and on track. Seriously one of the best parts!
Melissa's teaching style is straightforward and warm; never intimidating, always informative. I chose a 90-day launch timeline, set a launch date, and I launched my podcast on my chosen date.
I cannot say enough how great of an investment this course was!"
HEATHER ASHLEY BAKER, IN BETWEEN
Are you ready to start podcasting? 🚀
Join the Podcast Launch Accelerator program today to unlock all the tutorials, templates, and checklists you’ll need to launch a podcast that makes an impact.
6-MONTH PAYMENT PLAN
$99/mo
- Self-paced curriculum
- 20+ templates & checklists
- Recording & editing tutorials
- Private student community
PAY IN FULL
$499
- Self-paced curriculum
- 20+ templates & checklists
- Recording & editing tutorials
- Private student community
100% Satisfaction Guarantee: Try this course in full for 14 days, and if you aren't happy with your purchase, you can email hello@witandwire.com within 14 days of your enrollment date and we'll issue a full refund.
Want proof that the Podcast Launch Accelerator really works?
Hear directly from even more alumni, including the successes they’ve achieved using these exact podcast launch strategies: