Posts in Online Business
Which comes first: audience or product?

After watching thousands of online course businesses launch using Teachable, there’s a big question I keep coming back to.

“When I’m starting something new, should I focus on building a product to sell, or an audience to sell to?”

It feels like a “chicken or the egg” scenario, and I’m sure businesses have taken both approaches. But before we get ahead of ourselves and weigh out the pros and cons, what does it mean to build an audience or a product when it comes to online businesses anyway?

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