Marketing

  • audience vs product

    Which comes first: your audience or your online product?

    After watching thousands of online course businesses launch using Teachable, there’s a big question I keep coming back to. “When I’m starting something new, should I focus on building a product to sell, or an audience to sell to?” It feels like a “chicken or the egg” scenario, and I’m sure bloggers, freelancers, and online […]

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  • podcast popularity

    Podcast popularity is on the rise. But why?

    Believe it or not, the term “podcast” has only been around for 15 years. It was first coined in 2004 by Ben Hammersley as a portmanteau, or a combination of two words, “iPod” and “broadcast.” But especially within the last decade (the 2010’s), podcast popularity has skyrocketed faster than Pumpkin Spice Lattes in September. According to MusicOomph, […]

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  • write your first blog post

    Write your first blog post (even with no writing experience)

    Oh man, did I procrastinate on writing my first blog post. But before we really dive in, I have something embarrassing to admit. For a long time, I was afraid of blogging. Ok, not the kind of fear I feel when I imagine watching the Saw movies. (NO THANKS.) It’s more of a vulnerability or […]

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