"I have thought of creating a course for years but never knew what steps to take and always felt overwhelmed by the process.
Melissa makes designing and planning a course so fun and interesting. She is supportive, clear, encouraging, and honors everyone's unique approach and timeline. Also, so grateful for this fantastic community and I learn so much from others in the course.
Planning my course is helping all the aspects of my work fall into place with more clarity and ease. I feel so much more confident and aligned with all parts of my business.
I take so many courses and this is the most valuable one I have ever encountered."
SARA MILLER
(without burning out on 45+ hour weeks)
(and sought-after collaborator)
(so you can help people around the world)
All of this is possible as a course creator, even if you feel like you don't have a huge audience (yet) or have no clue where to start.
And I can't wait to show you how...
I’m a course creation expert and six-figure solopreneur with a pretty unique backstory. Because before I started Wit & Wire, I was fortunate enough to work for some of the biggest names in course creation:
I held many roles during my 4 years at Teachable. I led the project to product teachable:u, Teachable’s in-house curriculum for customers. My department also produced virtual summits, Black Friday promos, and large-scale email campaigns, so email marketing (and being a tech nerd) are definitely two of my strong suits. Plus, I pitched, produced, and hosted Teachable's podcast (#2 Career Podcast, USA).
I oversaw the team that ran 12-18 online course launches per year, generating well over 8 figures annually.
I taught over 100 classes (on Excel & Data Analytics) and became one of the top-ranked instructors in New York.
Wit & Wire's 2022 cumulative revenue
But more importantly, I felt motivated to use my expertise to help more business owners expand their earning potential with online courses of their own.
Introducing
“The first day I launched the course I created in Course Builders, 10 people signed up, which meant that my investment in the program came back immediately to me.
My next course launched later that year and had a 5-figure launch. We had people from four different countries. I was shocked."
KATE BRENTON, WRITING TEACHER AND EMBODIMENT COACH
Our research shows that the most effective way to create a $100k+ online course is by using different teaching and marketing strategies at each stage of growth in order to earn consistently and sustainably over time.
And in Course Builders, we’ll work through the first two phases together:
OUR UNIQUE FRAMEWORK
Make sure your course has long-term profit potential by developing your MVP course experience and enrolling your first paid cohort of Founding Students.
Enroll more students, incorporate suggested feedback, and solidify your course experience to maximize results. Automate delivery and collect testimonials.
Enroll more students, incorporate suggested feedback, and solidify your course experience to maximize results. Automate delivery and collect testimonials.
Scale your revenue by increasing traffic to your proven offer. Personalize your unique mix of organic, paid, and partnership channels to enroll students on autopilot year-round.
Although the program is self-paced, I like to provide recommended guidelines about which tasks to complete if you want to launch on a set timeline.
There are two recommended timelines (60-day or 90-day), and I currently offer templates in Asana, ClickUp, and a printable Google Docs option. They can be modified to suit any schedule.
ORIENTATION
The #1 reason why failed courses don't sell isn't bad marketing; it's the deeper (tougher) truth that the course itself doesn't have a sellable outcome.
In this crucial foundational module, I'll teach you my Profitable Course Formula and help you rapid-test your idea to make sure it has real earning potential.
MODULE 1
What differentiates a $100 course from a $1,000 (or even a $10,000) course? In this module, you'll learn the 3 Pricing Levers to help you confidently set your course price without leaving money on the table (or isolating buyers).
You'll also learn about Phased Pricing and how to incorporate elements of authentic urgency and scarcity, like bonuses and special Founders' pricing.
MODULE 2
My goal is to help you create a world-class course that gets real results for your students. And to do that, I'll teach you the key principles of Adult Learning Theory that keep students engaged and motivated from start to finish.
Together, we'll package your expertise into a signature system with a clear step-by-step path of lessons and milestones that lead to real action.
MODULE 3
Good news: you don't need expensive equipment to film your online course. Instead, we want to focus on effective lesson delivery and creating professional-looking videos that don't need complicated editing.
You might also decide to deliver your Founders' Round live via Zoom, so I'll help you decide which teaching strategy is right for you, both short- and long-term.
MODULE 4
Choosing the right course platform is crucial, and it's not a one-size-fits-all decision. In this module, I'll help you analyze your unique course needs to make the right choices for your business.
From there, I offer short step-by-step video tutorials to help you set everything up from recording, editing, building, and publishing so that you and your students have a seamless experience. (Even if you aren't very tech savvy.)
MODULE 5
For a brand new course, I don't recommend large-scale strategies like webinars or paid ads. Instead, we'll use a strategy called Conversational Selling to enroll your first 5-20 students from your existing audience. (Remember, the goal for your first round is to get paid to develop curriculum and validate demand.)
This section also includes templates for a Simple Sales Doc, Founders' Email Pitch Sequence, and Social Media Invites.
MODULE 6
Course Builders doesn't end when you make the sale. Instead, I'm committed to helping you deliver a first-class experience for your Founders so you can collect raving testimonials, plus invaluable feedback to improve your curriculum.
After your first cohort wraps, I'll teach you how to use student signals to improve and elevate your course experience before you enroll your second cohort of students.
MODULE 7
You’ll not only enroll your first students and earn your first $10k+ as a course creator, but you’ll also end up with a top-rated online course that you can continue to sell for years to come.
“Melissa's teaching method works because it comes from her own professional experience as a teacher and an online course creator as well.
Today, just one year after joining Course Builders, I’ve successfully launched four cohorts of my course and enrolled students from 15+ countries.”
Lucy Jeon, global career strategist
Join Course Builders today to create a top-rated online course & enroll your first paid students in 60-90 days. Price increases on October 1, 2023.
$250/mo
$1,500
100% Satisfaction Guarantee: Try this course in full for 14 days, and if you aren't happy with your purchase, you can email hello@witandwire.com within 14 days of your enrollment date and we'll issue a full refund.
It’s no coincidence that Wit & Wire’s programs get such glowing reviews. I've combined my training in Adult Leaning Theory with my industry expertise to intentionally design a course that leads to consistent action & real results. (And I'll help you do the same.)
SUPPORT & FEEDBACK
Right when you join, you'll immediately unlock access to the entire self-paced curriculum.
This is updated regularly, so you’ll always have my latest & best course creation strategies. I also take requests if you have ideas to enhance the program.
We meet Wednesdays (12 PM EST) and Thursdays (4 PM EST) for live group coaching sessions, where I'll answer pre-submitted questions individually to answer questions, offer feedback, or walk through tech questions. (This is many students' favorite part of the program!)
If you can't come to a live call, or if you need support in between, you can submit work for me to personally review. I respond in writing or with short video audits.
For example, I can review your curriculum outline, your sales page, your course pricing, anything.
We have a student community space where you can start discussions, celebrate wins, and share feedback with each other. (It's built in Circle, not Facebook.)
You’ll have a dedicated login to participate. There’s also an app if you prefer to participate on your phone.
Throughout the course, there are worksheets, guides, scripts, and templates to help you save time and launch as quickly and effectively as possible.
Google Docs, Printable
Google Docs, Google Sheets, Notion, Airtable, Printable
Google Docs, Printable
Google Slides, PowerPoint
Google Docs, Notion
Google Slides, PowerPoint
Additional Resources Include: Profitable Course Workbook, Learning Conversations Guide, Signature System Mapping, Video Equipment Guide, Checkout Page Templates, Sales Email Sequence, Social Media Sales Scripts, and more
This isn’t the kind of program where you’ll never interact with the instructor. I’m familiar with all current students’ courses and businesses, and sincerely look forward to helping you create your course and offering dedicated, personalized support.
“Melissa covers all the marketing but also has an educator’s background. She teaches you how to get conversions, but her heart is in helping people and in helping you help them.
I trusted her with this really important decision — it was a big leap. And it was worth every penny. ”
James Hurst, founder of Screenright, courses for aspiring screenwriters
I know you can create a top-rated online course with the proven frameworks inside Course Builders, and I always try to over-deliver. But to help boost your business growth, I’m currently including a few extra bonuses through Sept 30, 2023.
Not sure how to legally protect your course, charge taxes, or manage your books? In this series of expert-led workshops, you’ll learn how to protect your business and stay compliant.
VALUE: $250 - pre-release, coming Fall '23
BONUS COURSE #1
Build a paid Mini Product (priced up to $100) during this live 7-day challenge. You'll learn how (and when) this fits into your larger product ecosystem so you can convert mini product buyers into signature course students.
VALUE: $250 - pre-release, coming Fall '23
BONUS COURSE #2
If you want even more personalized support, you'll have the option to add a consulting package of two 60-minute calls at checkout. You can use this time however best suits you.
For example, we could outline your curriculum together, set up your course tech, draft your sales page, review your curriculum, create a sales strategy...it's up to you.
ADD-ON AVAILABLE AT CHECKOUT (+$500)
EXCLUSIVE ADD-ON
Join Course Builders today to create a top-rated online course & enroll your first paid students in 60-90 days. Price increases on October 1, 2023.
$250/mo
$1,500
At checkout for either plan, you'll have the option to add on 2 one-hour calls with me, which can be redeemed within a year of purchase. This is a Course Builders exclusive; not sold separately.
I’m really proud of the high-quality programs we produce here at Wit & Wire, and it’s important to me that you feel confident and excited about joining this program.
But since I’ve worked in the online course space for 8+ years, I also completely understand that not all programs are created equally, and I’ve been burned by bad purchases before. So I completely get it if you’re feeling skeptical or concerned.
That’s why we offer a full 14 days to explore this program and all the bonuses. If you still aren’t satisfied, email us within 14 days of your enrollment date and we’ll refund your purchase.
Here are a few recommendations to help you make a decision.
You're a coach, consultant, freelancer, or business owner and you're looking for a way to expand beyond 1:1 work. (You're exhausted and want more freedom in your schedule.)
You're a content creator or influencer and you've built a decent online following, but sponsorships just aren't bringing in enough money.
You're willing to put in the work to create a high-quality course that works, not just sell a course that brings in passive income but doesn't deliver on the promise sold to students. (If anything, you want to overdeliver.)
You want to make an impact and help others. That doesn't mean you don't want to earn - I'm a big believer in getting paid for your expertise! - but you're motivated by a mission and sincerely want to make a difference.
You're looking for a get-rich-quick scheme. These strategies don't happen overnight, and you have to put in work to get the results.
You want to sell a $10 course. (These strategies work best for courses priced $100-$1,000+.)
You have zero business, zero audience, and are just getting started online. For you, I'd recommend starting with some 1:1 clients to get a little momentum (and money) and learn what people need.
Here are a few helpful answers to some of our most commonly-asked questions:
We typically recommend course creation for online business owners who have previously sold their expertise in some way, typically as a coach or service provider. It’s also a great fit for content creators, like bloggers, YouTubers, or influencers.
And although you definitely don’t need a huge audience, we loosely recommend having an audience of 500+ email subscribers or a small following on any content or social media platform. (We’ve had Course Builders do well with smaller audiences if they’re comfortable with cold outreach, but that’s our broad advice.)
With that in mind, if you’re brand new to business (i.e. you haven’t had any clients, don’t have a website, and don’t have an audience yet) then Email Engines might be a great place to start.
Feel free to contact us if you want a second opinion. We’d be happy to help you decide if Course Builders is right for you, and we’ll give you our honest advice.
You have lifetime access to the Course Builders curriculum and student community as long as the program is active.
That includes future updates and additions, and we do update the program regularly based on student requests & industry updates.
The group coaching calls are currently held on Wednesdays at 12 PM EST and Thursdays at 4 PM EST. You’ll have access to these calls for 6 months starting on your enrollment date, and you’ll have the option to pay to extend your access by 3 or 6 months when the expiration date gets closer (no pressure!)
Feel free to reach out to me and my team anytime at hello@witandwire.com, or click here to contact us.
“Course Builders is one of the best classes I've ever taken. Before I took this class, I had tried to create an online course on my own, but even with the help of online tutorials, I hit a brick wall. I ran into technical questions I couldn't answers, problems I couldn't even begin to articulate, and I honestly couldn't see how to get from Point A to Point B.
I signed up for Course Builders because I'd watched several of Melissa's YouTube tutorials and could see that she intimately understands the various platforms course creators use and how to combine them. And learning the ins and outs of the tech has been one of the best parts of the class.
But I also benefitted from so many other aspects--including the sections on profitable course ideas, the benefits of a signature method, and the elements of course sections and lessons. I learned everything I needed to know to create a profitable course and am now about to teach a full section of my founders' round of my new course, Platform Building 101 for Emerging Writers.
Melissa is a natural educator with a gift for explanation that's quite extraordinary. She's invested in her students' success as educators and business owners and this investment is palpable through her thorough answers to student questions and her creation of new materials throughout the course based on student needs. This course exceeded my expectations, and I totally recommend it to anyone ready to create a course of their own.”
THEO NESTOR, COURSE BUILDERS GRADUATE
“Melissa is natural educator with a gift for explanation that's quite extraordinary.”
Join Course Builders today to create a top-rated online course & enroll your first paid students in 60-90 days. Price increases on October 1, 2023.
$250/mo
$1,500
At checkout for either plan, you'll have the option to add on 2 one-hour calls with me, which can be redeemed within a year of purchase. This is a Course Builders exclusive; not sold separately.
100% Satisfaction Guarantee: Try this course in full for 14 days, and if you aren't happy with your purchase, you can email hello@witandwire.com within 14 days of your enrollment date and we'll issue a full refund.
Want proof that Course Builders really works?
Hear directly from recent alumni, including the successes they’ve achieved using these exact course creation strategies.