Podcast Marketing Essentials

Create a podcast website or webpage (without any coding), choose your social media channels, and create a marketing strategy to build your podcast audience and find new listeners.


"How can I find more listeners for my podcast?"

Other than microphones & gear, this is probably the #1 question I get from new podcasters. For good reason! For many new podcasters, marketing is a totally foreign planet. And you probably have questions like…


“The fluidity and continuity of your course was seamless! You have a knack of simplifying complex issues that place your listeners at ease.”

- Felicia W

“This course confirmed the path I am taking is the right one. The lessons were short, comprehensible and encouraging along the way.”

- Jada C

Course Overview

Here’s everything you’ll learn inside our self-paced course, Podcast Marketing Essentials:

part 1

Your Foundation

part 2

Your Brand

part 3

Your Website

part 4

Email Marketing

part 5

Social Media

And by the end of the program, you’ll either have your first podcast listeners, or a new group of excited, engaged listeners!

This is your fast-track to growing your podcast audience and – as a result – your opportunities for your life and business.


Hey! I'm Melissa 👋🏾

It’s nice to meet you. I’m the founder of Wit & Wire, and over the last two years, my podcasts have reached thousands of listeners and hit six-figure downloads (listens), including Wit & Wire (my podcast for podcasters) and Everything is Teachable. I also reached the #2 Career Podcast in America for Everything is Teachable.

On top of that, my clients’ and students’ podcasts have been downloaded over 3 million times, so I’ve had experience serving podcasters of all niches and sizes.  

It’s my passion for teaching that brought me to start a podcast in the first place, and I founded Wit & Wire to help more passionate, diverse creators like you expand their impact and income through podcasting.

Why you should trust me:

The face of a woman who needs coffee.

Melissa is a wealth of knowledge and I love her enthusiasm about podcasting. I love her honesty about products and other programs that help podcasters create, edit and publish their podcasts. She is always going above and beyond to make extra time for her students, and most importantly she believes in her students’ work!

Tyler Walker

Golden Voices Podcast

Join Podcast Marketing Essentials

Join today to take your podcast to the next level. (Beginner-friendly course.)

One-time payment of


100% satisfaction guranteed

I’m really proud of the high-quality courses we produce here at Wit & Wire, and it’s important to me that you feel confident and excited about joining this program.

That’s why we offer a full 14 days to explore this program. If you still aren’t satisfied, email us within 14 days of your enrollment and we’ll refund your purchase.


Great question. For many of you, you might already have a website for your blog, business, or portfolio. So within this course, I also offer options to build a single page within your existing website.

If you’d like, you can still build a dedicated podcast website, and I’ll give you some tips to create one quickly and easily, even with no coding experience.

In my experience, it’s better to start off with 1-2 marketing channels and master those first. You can always add more channels later on.

These lessons will work for any marketing beginners, regardless of if your podcast has fully launched. 

If you’re already live, this course can help you polish (or create) your website and start publishing consistently to the right social media channels. If you haven’t published, it’s great to put a lot of these marketing strategies in place before you launch so you start off strong.

If you already feel like you have a decent grasp of social media, email marketing, and having a very basic web presence, this course may be too beginner for you. If you aren’t sure, get in touch and I’d be happy to help.

Definitely! I’m confident that this program will work for any podcast topic, as long as you’ve done the foundational work (in this course) to identify a clear ideal listener.

I’ve had students start podcasts on everything from witchcraft to leadership to traveling performers, so I know that these foundational strategies can work for anyone.

You’ll have lifetime access to this course, including any future updates made to the curriculum. So there’s no rush to work through it quickly; you can take your time and come back to the material as needed.

Yes, we do. If you are unsatisfied with this program, email us within 14 days of your purchase and we will issue you a refund.

Still have questions? Email us at and we’ll get back to you ASAP.

Join Podcast Marketing Essentials today!

minicourse for new podcasters


Where should we send your lessons & workbook?

Wit & Wire - Guest Outreach


Where should we send your templates?

Wit & Wire - Show Notes Template


Where should we send your framework?

new podcast episode checklist


Where should we send your checklist?

podcast launch checklist


Where should we send your checklist?