Launch a binge-worthy podcast in the next 60 days (or less)

...even if you have no audio production experience, no social media following, no industry connections, or no idea where to start.

Launching a podcast is one of the best ways to connect with a larger audience, reach more people with your message, and even expand your revenue potential for your business or brand.

But unless you have audio production experience, you may struggle when it comes to actually preparing, recording, editing, and publishing your own show. 😕

do any of these sound familiar?

“I’ve been thinking about starting a podcast, but I have no idea where to start.

“Uhhh, what microphone do I need? What’s an audio interface? How do I create an RSS feed? I’ve read dozens of blog posts and I’m even more confused now than I was when I started. EEK HALP ME.”

“It feels like I’m putting so much work into my brand and business, but what’s making an impact? I feel depressed looking at the (low) number of likes or interactions I’m getting on Instagram lately. Am I really reaching anyone?”

“There are soooo many podcasts out there. Would anyone really listen to mine?

I GET IT. and I’VE BEEN THERE.

I’m Melissa, a creative dork & podcast producer with an unreasonable love of Excel and problem solving. (And mint chocolate chip ice cream, books, and my icon Hermione Granger.)

And combined, my two podcasts had almost 60,000 downloads last year alone (2019).

I host and produce Everything is Teachable, the podcast that takes you behind-the-scenes to learn how everyday creators have transformed their skills and passions into online businesses. Within our first month, we hit the charts as the #2 Career podcast in the USA and a top 20 Business podcast in the USA.

I’m also the co-host of Book Smart, a podcast where we read and share books that have a positive influence on our daily lives. 

Outside the microphone, I’ve been an online (and in-person!) teacher since 2015, with a combined 4000+ students in my classes and workshops.

It’s my passion for teaching that brought me to start a podcast in the first place, and I later founded Wit & Wire to help more passionate creators like you expand their reach and revenue through podcasting.

But on top of the impact I’ve had with listeners, being a podcaster has benefitted me in so many ways. You can...

Establish yourself as an authority in your space

By hosting your own podcast, you immediately position yourself as an expert in your field. And the longer your podcast is in production, the higher your credibility can grow.

Connect with influencers in your industry

Interviewing guests is one of the most authentic ways to network with other people in your space. You're giving them a great platform to share their teachings or perspective, and it creates such great value for everyone involved.

Reach new audiences

You can't read a book while you drive, and you can't watch a YouTube video while you cook. (...you can? I'm very impressed.) Audio is the perfect medium because you can listen while you commute, cook, or clean, so it's no surprise that podcast listenership just continues to rise. And these days, the larger your audience is, the more opportunities you might have for your brand or business.

Form meaningful relationships (and real friendships)

I met one of my closest friends by cold emailing her to be a guest on my podcast. When I sent that fateful email two years ago, I could never have known that we'd go on to collaborate and become real friends!

Grow your business

Not only will you reach more, new people through your podcast, but you'll also be able to build real relationships with your listeners by showing off your personality and your expertise. It's the next-best thing to grabbing coffee with you IRL, and as you share value and connect with listeners, you might be surprised by how many of them will want to support your business or work with you.

Share something you love!

You guys, podcasting is FUN! I can't tell you how much I've enjoyed getting to know my guests, bonding over common interests, and learning a ton from their experiences. And getting feedback and positive reviews from listeners just makes it even better!

I wasn't an Instagram #influencer, and I didn't have a huge following when I got started. So if I could do it, so can you.

now open for enrollment...

Podcast Launch Accelerator (Spring 2020)

Along with a small group of fellow new podcasters, this live group program will give you the tools and guidance you need to create and launch your podcast in the next 60 days (or less). The next cohort starts on Monday May 4, 2020! (Only opens a few times per year.)

The program has a mix of self-paced video content, workbooks, and live group workshops & coaching sessions. So this isn’t just an online course you’ll never finish. It’s a fully immersive program where I’ll hold you accountable to take action (and get results!)

What you're getting...

This isn’t your standard online course. This is a fully-immersive group program where you and a small group of other podcasters will work through self-paced assignments in addition to live classes and coaching calls.

This is how we get results. By working together and creating a true community experience.

your accelerator experience includes...

Content reviews

Ever wished you could have an expert review your podcast name or your episode prep? Now you can! At various checkpoints, you'll have the chance to submit your homework for review and I'll personally offer feedback on your podcast material.

A tight-knit community for support

You aren't in this alone! When you join the Accelerator program, you'll unlock access to our members-only community where you can interact with fellow new podcasters and swap notes and questions with the other students in your cohort.

Self-paced weekly assignments

Each week, you'll unlock new material to work through at your own pace. There are recorded video lessons, templates, checklists, and workbooks to make sure you're taking action, not just consuming content.

Weekly virtual group lessons (live!)

In addition to the self-paced content, we'll have weekly live lessons which may include lectures, coaching, hot seats, or Q&A. (Varies by week.) This is your chance to ask questions and engage with classmates, just as you would in a real classroom.

Ooh, and what are these bonuses?

Look, I know this is unfamiliar territory for most of us. Podcasting is a very technical world with a lot of complex, tiny tasks to complete before you can launch.

That’s why I’m throwing in some limited-time bonuses to make sure that you feel confident taking action to actually launch your show!

BONUS #1

Booked Out Podcast course

If you’re running an interview-style show, finding guests can be a huge challenge. How can you find high-quality guests? And if you have no insider connections, how can you get them to say yes?

And maybe…just maybe…is there a way that you can get off the hamster wheel of constantly pitching and have someone pitch you for a change? 

With my new Booked Out Podcast system, you won’t just be booking great guests for your show. You’ll actually be turning prospective guests away. (That’s how popular you’ll be!)

PRICE: $149 FREE!

BONUS #2

Podcast Production Templates in Asana, Trello, and more

I’ve created two essential templates for podcasters: Episode Production and Guest Prospecting. Not only that, but I’ve created versions in Asana, Trello, Airtable, and Google Sheets that you can start using right away. (You get all templates on all platforms, so if you can’t decide, you can test different options to see what suits you.) 

Compatible with free versions of Trello, Airtable, and Asana.

PRICE: $100 FREE!

BONUS #3

A recorded voiceover for your podcast intro

Most podcasts choose to hire voiceover talent to record their standard podcast intro. As an accelerator student, I’d be happy to record a voiceover for your podcast so that you sound profesh AF. 

PRICE: $100 FREE!

BONUS #4

Live podcast monetization masterclass

In this upcoming live masterclass, you’ll learn more about the top ways to monetize your podcast, even if you don’t have thousands of downloads per episode. There’s so much more to monetization than sponsorship, and in this masterclass, you’ll learn which options are right for you based on your podcast topic, audience size, format, and more.

PRICE: $199 FREE!

kind wordS from students

Join the Spring 2020 Podcast Launch Accelerator!

In this interactive group program & community, I’ll offer personalized guidance and a proven framework to help a tight-knit group of new podcasters finally launch your podcast. (In 60 days or less.) Bonuses included automatically at checkout.

  • Validate your podcast concept
  • Buy the right microphone & gear
  • Prepare your first episodes for production
  • Record your first three episodes + trailer
  • Edit (or outsource) your finished audio
  • Submit your podcast to Apple, Spotify, etc
  • Create a website for your podcast
  • Create a marketing plan and launch!

It all starts May 4, 2020. I can’t wait to help you launch your podcast!

Here's a peek inside the 8-week program...

Phase 1: Your podcast concept & name

  • Clarify your goals as a podcaster
  • Brainstorm & validate your topic to make sure that there's a viable audience for your podcast
  • Identify your ideal listener
  • Create your winning podcast formula
  • Identify your Unique Podcast Proposition (UPP)
  • Choose your podcast format
  • Name your podcast to attract your ideal listener

Phase 2: Microphone & recording equipment

  • Choose the right podcast microphone for your format and budget
  • Purchase the other tools you’ll need to keep it simple and start recording ASAP without sacrificing quality. (Don’t worry. It’s a short list!)
  • Understand what a DAW is and how to use yours for recording and editing
  • Learn how to record remotely with guests or cohosts (if applicable)

Phase 3: Episode prep & pre-production

  • Brainstorm 20 potential episode ideas (quickly)
  • Create your episode content calendar (2-3 months)
  • Outline your core show flow
  • Script your intros and outros
  • Learn the basics of podcast advertising
  • Choose your episode length, release frequency, and publishing shedule
  • Prep your first podcast episode
  • Find your first podcast guests

Phase 4: Recording setup & tips

  • 10 Tips for Professional-Sounding Audio
  • Microphone setup tips
  • Audio input and output setup (important!)
  • Remote recording setup and demo
  • Becoming a great interviewer; our top tips
  • Messing up gracefully, aka how to not hate yourself when you (or your editor) starts post-production
  • Recording your intros and outros
  • Create your trailer (and why you need one)
  • Record your first episode!

Phase 5: Editing (or how to outsource)

  • Options: Outsourcing vs DIY
  • Option 1: Learn how to edit in Hindenburg (beginner-friendly demo)
  • Option 2: Learn how to outsource (including our insider connections)
  • Music licensing (aka how to find podcast-friendly music and not get sued)
  • Mixing, leveling, and exporting
  • ID3 Tagging
  • Smart file storage best practices

Phase 6: Publishing your episodes

  • Schedule your first (or next) episodes to be published!
  • What is an RSS feed?
  • Podcast hosting platforms, and how to choose one
  • Show settings
  • Understanding podcast categories
  • Publish a podcast trailer (if new)
  • How to get your podcast approved on Apple, Spotify, Google, and more

Phase 7: Marketing essentials for new podcasts

  • Our proven show notes format & what to include
  • The #1 thing most podcasters forget in their marketing strategy
  • Podcast artwork & branding
  • Episode name & description tips
  • Creating your podcast website, and why you need one
  • Shortlink strategy
  • Transcripts
  • Email marketing strategy
  • Social media (organic strategy), including options for Instagram, Pinterest, Twitter, Facebook, and more
  • Paid marketing (not required!)

Phase 8: Launch your podcast!

  • Submit to directories
  • Schedule your first episodes to be published!
  • Create your launch strategy
  • Prep your marketing assets
  • LAUNCH THAT PODCAST!
  • Post-launch analysis
  • Tips for ongoing podcast production to make sure that your show continues to grow long after your launch day.

And by the end of the program, you won’t just know how to launch a podcast. 

You’ll actually have a live, value-packed podcast on Apple Podcasts, Google, and Spotify that your audience will love. And our goal is to all launch together by June or July 2020, if not sooner.

And you’ll be making an impact – and possibly some income – from the comfort of your own home. And most importantly, you’ll be making a difference to someone who desperately needs to hear your voice.

Image 2020-01-09 at 12.45.09 PM

Join the Spring 2020 Podcast Launch Accelerator!

In this interactive group program & community, I’ll offer personalized guidance and a proven framework to help a tight-knit group of new podcasters finally launch your podcast. (In 60 days or less.) Bonuses included automatically at checkout.

  • Validate your podcast concept
  • Buy the right microphone & gear
  • Prepare your first episodes for production
  • Record your first three episodes + trailer
  • Edit (or outsource) your finished audio
  • Submit your podcast to Apple, Spotify, etc
  • Create a website for your podcast
  • Create a marketing plan and launch!

It all starts May 4, 2020. I can’t wait to help you launch your podcast!

satisfaction-guarantee

14-Day Satisfaction Guarantee

I know you’ve got what it takes to launch a high-quality podcast that your audience will love. And I know my experience as both a podcaster and a teacher can help you get there. But you don’t even have to take my word for it!

I want to make this as risk-free as possible. That’s why we offer a full 14 days to explore the content and attend the first live workshops. If you still aren’t satisfied, email me to show that you’ve done the homework and attended the trainings and I’ll process your refund.

Frequently Asked Questions

I recommend setting aside 5 hours per week to work through the material and work on your podcast. Some weeks it may be slightly more or less, depending on how you space out your work. But the 8-week framework is NOT an additional 20+ hour a week commitment, I swear. (Who has the time for that?!)

This program follows a set schedule, so all students are going at the same pace the same way you would if you were taking a live class in a real classroom. 

That said, each week, there are self-paced assignments in addition to the live coaching sessions. And if your pace is slightly behind the group, that’s ok! Everything live is recorded, so you can always join live and go back to it later when you hit that point in your own podcast launch journey.

I promise, you don’t! I’ll walk you through the need-to-know tech basics, and I’ll also tell you what you DON’T need to worry about. Trust me, you can do it. (And if editing isn’t your thing, I’ll help you outsource it. But I bet you’re more capable than you think!)

Definitely! No matter what topic or format you’ve chosen for your podcast, this program will help you bring your podcast to life. 

Although I’ll teach you the basics in the course, outsourcing is a great option! Many business owners and coaches opt to outsource their editing, and I have some trusted connections and recommendations if needed.

This material is delivered on a rolling basis. So on May 4 – our kickoff week – you’ll unlock the first sections of content. Then you’ll unlock new material as we move through the program together.

Everything is always recorded, so you’ll be able to watch (or rewatch) everything even if you aren’t able to join live.

(Although you’ll have the live schedule well in advance, so hopefully you’ll be able to join a lot of the live sessions!)

Our community actually isn’t on Facebook. You’ll be invited to my members-only community, which has a few channels that include my wider community of podcast listeners, but also dedicated space for only Accelerator Spring 2020 students to interact. I hang out in there all the time, and I hope you’ll join often, too!

Yes! This typically requires 5-10 hours per week of effort, at max. Different weeks may require more or less time, but this is not a breakneck “drop everything else in your life” type of timeline.

The program content is yours forevah! So even after the live sessions are over, you’ll still be able to access recordings from the live sessions as well as the self-paced content (videos, workbooks) for as long as you need.

Here's a recap of everything you're getting...

TOTAL VALUE = $1,646

YOUR PRICE = $499

(Wait, whatttt?)

I often say I’m in the business of successful students, not just enrolled students, and I’m committed to helping you launch and continue to produce great episodes long after your go-live date. That’s why I’m going all-out with these limited-time bonuses, because I want to make sure you have the knowledge, tools, accountability, and guidance to really launch your podcast ASAP. Consider this me putting my very best foot forward 🙂

Here’s the truth. 

Right now is the perfect time to launch your podcast, because they’re trending but not yet overdone. But this opportunity is slim, and 2020 will bring a lot of change to the podcast industry. So if you’ve ever thought about launching a podcast, then this. is. your. shot.

So are you ready to be the next big name in podcasting?

Because I’m ready to help you take the first step, right now.

kind wordS from students

Join the Spring 2020 Podcast Launch Accelerator!

In this interactive group program & community, I’ll offer personalized guidance and a proven framework to help a tight-knit group of new podcasters finally launch your podcast. (In 60 days or less.) Bonuses included automatically at checkout.

  • Validate your podcast concept
  • Buy the right microphone & gear
  • Prepare your first episodes for production
  • Record your first three episodes + trailer
  • Edit (or outsource) your finished audio
  • Submit your podcast to Apple, Spotify, etc
  • Create a website for your podcast
  • Create a marketing plan and launch!

It all starts May 4, 2020. I can’t wait to help you launch your podcast!

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