coming spring 2020
Podcast Marketing Essentials
$197.00
How can you find more listeners for your podcast?
Whether you’ve already launched your podcast or you’re just getting started, have you done everything you can do to maximize your marketing efforts?
If you’re like most new podcasters, marketing is a totally foreign planet. Which social media channels are working? Do you need a website? And how can you really find new listeners (and customers)?!
In this self-paced online course, we’ll walk through the essentials of podcast marketing to help you find more great listeners and grow your audience and influence. If you’re a new podcaster, we’ll help you create an initial launch plan, and if you’re a current podcaster, we’ll help you create a weekly marketing plan, as well as a bigger-picture strategy.
Here's what you'll learn...
Section 1: Marketing Foundations
- Identify your ideal listener so we you can create and share the right content with the right people
- Identify Your Unique Podcast Proposition (UPP) to clarify how you stand out from the pack
- Name your podcast (if applicable)
Section 2: Your Podcast's Identity
- Podcast artwork (how to create or outsource)
- Understanding keywords, and how to use them to your advantage as a podcaster
- Episode naming strategy
- How to write a strong podcast description
- Podcast categories (and how to choose yours)
Section 3: Your Podcast Website
- What is your website’s goal? (And why you definitely need a website!)
- Podcast hosting platforms vs. websites; what’s the difference?
- Decide which type of website strategy is right for your podcast, especially if you have an existing website.
- Learn which pages you'll need for your site, and what each should include
- Episode show notes (and why you need them)
- Transcriptions (optional)
- Short link strategy
Section 4: Email marketing for podcasters
- Should you use email marketing for your podcast?
- Email marketing 101 (if you’ve never used email marketing before)
- How to get leads via your podcast
- How to engage your podcast listeners via email
- BONUS: email marketing templates you can steal!
Section 5: Social media marketing for podcasters
- How to decide which social media channels are right for you. (Hint: "all of them" is not a good strategy!)
- Easy graphic creation tutorial
- How to make moving wave graphics for your podcast
- Instagram for podcasters
- Pinterest for podcasters
- Twitter for podcasters
- YouTube for podcasters (do’s and don’ts)
- LinkedIn for podcasters
- Facebook pages for podcasters
- Facebook groups for podcasters
Section 6: More marketing strategies
- What's a tour? (And how to do it)
- Promo swaps 101
- Features & guest promos
- How to promote in existing communities
- Offline opportunities
- Paid ads - do they work? (optional)
⭐ Bonus Section: New Podcast Launch Strategy ⭐
- For new podcasters, learn how to create your launch strategy and calendar
- How to strategically use a podcast trailer to build buzz and attract early listeners
- How to find your first listeners
- How to get your first reviews
- How to encourage people to subscribe to your podcast
And by the end of the program, you’ll either have your first podcast listeners, or a new group of excited, engaged listeners!
This is your fast-track to growing your podcast audience and – as a result – your opportunities for your life and business.
coming spring 2020
Podcast Marketing Essentials is coming soon!
Learn how to market new podcast episodes and increase your exposure to grow your podcast audience and influence. Great for brand new or early-stage podcasters, as well as podcasters struggling to increase their per-episode downloads.
Adding your name to this alert list does NOT commit you to purchasing, but you’ll be the first to hear when the program goes live!
EARLY STUDENT BONUS: six months of VIRTUAL group coaching
Enrolling students isn't my benchmark for success. I'm personally invested in making sure you actually complete the material and increase your downloads. These biweekly group coaching sessions are my chance to help you get unstuck and un-overwhelmed (as much as possible).
VALUE: $600 FREE!
girl, i get it. i've been there.
I’m Melissa, a creative dork & podcast producer with an unreasonable love of Excel and problem solving. (And mint chocolate chip ice cream, books, and my icon Hermione Granger.)
And combined, my two podcasts had almost 60,000 downloads last year (2019).
I host and produce Everything is Teachable, the podcast that takes you behind-the-scenes to learn how everyday creators have transformed their skills and passions into online businesses. Within our first month, we hit the charts as the #2 Career podcast in the USA and a top 20 Business podcast in the USA.
I’m also the co-host of Book Smart, a podcast where we read and share books that have a positive influence on our daily lives.
Outside the microphone, I’ve been an online (and in-person!) teacher since 2015, with a combined 4000+ students in my classes and workshops.
It’s my passion for teaching that brought me to start a podcast in the first place, and I later founded Wit & Wire to help more passionate creators like you expand their reach and revenue through podcasting.
coming spring 2020
Podcast Marketing Essentials is coming soon!
Learn how to market new podcast episodes and increase your exposure to grow your podcast audience and influence. Great for brand new or early-stage podcasters, as well as podcasters struggling to increase their per-episode downloads.
Adding your name to this alert list does NOT commit you to purchasing, but you’ll be the first to hear when the program goes live!
14-Day Satisfaction Guarantee
I know you’ve got what it takes to produce amazing podcast episodes that your listeners will love. And I know my experience as both a podcaster and a teacher can help you get there. But you don’t even have to take my word for it!
I want to make this as risk-free as possible, and I also want to empower you to get started right away. That’s why we offer a full 14 days to explore the course, the materials, and even join a group coaching session. If you still aren’t satisfied, email us to show that you’ve done the homework and we’ll process your refund.
Who is this course for?
This is for you if...
- You're a brand new podcaster, and you want to learn how to put your podcast’s best foot forward. You want to make sure you’re doing as much as you can do to market your show...but without going insane.
- You already have a podcast, but you feel like your marketing could use some improvement. You’ve been stuck at the same download count per episode for a while, and you’re wondering what more you could be doing to grow your audience.
- You have an online business - like coaching, freelancing, digital storefront, or Etsy shop - and you want to expand your reach to create more revenue opportunities for your business.
- You want to learn more about podcast marketing so that you can become a podcasting service provider and start helping clients in a new way.
This is not for you if...
- You aren’t willing to invest a small amount of money and time into the platforms and tools you’ll need to grow your audience. (It’s not expensive, but you’ll likely need to spend $5-15/month, depending on your preferences and goals.)
- You aren't excited about producing a regular show. No matter if you do a weekly or monthly format, podcast success depends on consistency. So if you aren't excited, it'll be hard to keep it up.
- You're more of a hobby podcaster, and you don't plan to earn money or really grow an audience for your show. You're just in this for fun! (Downloads don’t matter too much to you.)
kind wordS
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Frequently Asked Questions
You’re in good company! I recommend that you check out my course Podcast Production Essentials. We cover everything from episode prep through recording, editing, and publishing.
Definitely! No matter what topic or format you’ve chosen for your podcast, this course will help you find your ideal listeners and attract more of them to your podcast.
Even if you’re starting from scratch, this course is the right fit for anyone serious about growing their podcast audience. I won’t lie to you; things won’t go from 0 to 10,000 overnight. But if you put in the work, release consistent episodes, and follow our recommendations to grow your audience, it’ll happen.
Not one bit. We have options to either create a space within your existing business’s website or to create a standalone site. And in either case, I have recommendations to suit all tech levels and budgets, including “Melissa, there’s no way I can build my own website.” There are some instant-sites that will work for you, I gotchu.
Yes indeed! This program is completely self-paced, and you can go at any speed you like, in any order.
There isn’t, and here’s why. Truthfully, I don’t find that I get a ton of value out of most Facebook groups I’m in these days. (Does anyone else feel that way?) But if this is important to you, I’d love to hear it! In the meantime, you’ll be able to communicate with me and my team directly for support, plus I’m excited to provide regular group coaching sessions to help podcasters in the course get unstuck.
I’m here for you! This course comes with email support, and I reply within 2 business days to all student inquiries. (Usually faster!)
And if you join as one of the earliest students, you’ll also unlock 6 months of group coaching. Booyah.
This course is yours forevah! Feel free to move through the content at your own pace.
coming spring 2020
Podcast Marketing Essentials is coming soon!
Learn how to market new podcast episodes and increase your exposure to grow your podcast audience and influence. Great for brand new or early-stage podcasters, as well as podcasters struggling to increase their per-episode downloads.
Adding your name to this alert list does NOT commit you to purchasing, but you’ll be the first to hear when the program goes live!
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START PODCASTING FOR FREE
Join our 7-day Podcast Kickstart Series for new podcasters
In just one week, we’ll help you set your goals, find your Unique Podcast Proposition, choose your podcast format, name your podcast, and find the right microphone and equipment for any budget.
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ABOUT WIT & WIRE
Hey! I’m Melissa, the podcast producer and Excel nerd running things behind the scenes.
I’m here to help creators expand their reach and revenue through podcasting, which means providing free resources as well as courses and services to help you launch or grow your show. I’m so glad you’re here!
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