Podcast Marketing Essentials

coming in 2020

How can you find more listeners for your podcast?

Whether you’ve already launched your podcast or you’re just getting started, have you done everything you can do to maximize your marketing efforts?

If you’re like most new podcasters, marketing is a totally foreign planet. Which social media channels are working? Do you need a website? And how can you really find new listeners (and customers)?!

In this self-paced online course, we’ll walk through the essentials of podcast marketing to help you find more great listeners and grow your audience and influence. If you’re a new podcaster, we’ll help you create an initial launch plan, and if you’re a current podcaster, we’ll help you create a weekly marketing plan, as well as a bigger-picture strategy.

Here's what you'll learn...

Section 1: Marketing foundations

Section 2: Your podcast identity

Podcast artwork (how to create or outsource)
Understanding keywords, and how to use them to your advantage as a podcaster
Episode naming strategy
How to write a strong podcast description
Podcast categories (and how to choose yours)

Section 3: Your podcast website

What is your website’s goal? (And why you definitely need a website!)
Podcast hosting platforms vs. websites; what’s the difference?
Decide which type of website strategy is right for your podcast, especially if you have an existing website.
Learn which pages you'll need for your site, and what each should include
Episode show notes (and why you need them)
Transcriptions (optional)
Short link strategy

Section 4: Email marketing for podcasters

Should you use email marketing for your podcast?
Email marketing 101 (if you’ve never used email marketing before)
How to get leads via your podcast
How to engage your podcast listeners via email
BONUS: email marketing templates you can steal!

Section 5: Social media marketing for podcasters

How to decide which social media channels are right for you. (Hint: "all of them" is not a good strategy!)
Easy graphic creation tutorial
How to make moving wave graphics for your podcast
Instagram for podcasters
Pinterest for podcasters
Twitter for podcasters
YouTube for podcasters (do’s and don’ts)
LinkedIn for podcasters
Facebook pages for podcasters
Facebook groups for podcasters

Section 6: More marketing strategies

What's a tour? (And how to do it)
Promo swaps 101
Features & guest promos
How to promote in existing communities
Offline opportunities
Paid ads - do they work? (optional)

⭐ Bonus Section: New Podcast Launch Strategy ⭐

For new podcasters, learn how to create your launch strategy and calendar
How to strategically use a podcast trailer to build buzz and attract early listeners
How to find your first listeners
How to get your first reviews
How to encourage people to subscribe to your podcast

And by the end of the program, you’ll either have your first podcast listeners, or a new group of excited, engaged listeners!

This is your fast-track to growing your podcast audience and – as a result – your opportunities for your life and business.

coming later in 2020

Podcast Marketing Essentials is coming soon!

Learn how to market new podcast episodes and increase your exposure to grow your podcast audience and influence. Great for brand new or early-stage podcasters, as well as podcasters struggling to increase their per-episode downloads.

Adding your name to this alert list does NOT commit you to purchasing, but you’ll be the first to hear when the program goes live!

Download the Complete Podcasting Toolkit

No matter your budget, we’ve got the tools for you. Here is our complete guide to microphones, recording tools, and podcast hosting platforms.

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ABOUT WIT & WIRE

Hey! I’m Melissa, the podcast producer and Excel nerd running things behind the scenes.

I’m here to help creators expand their reach and revenue through podcasting, which means providing free resources as well as courses and services to help you launch or grow your show. I’m so glad you’re here!