Create a binge-worthy podcast that turns listeners into engaged supporters & raving customers

...even if you have no audio production experience, no coding experience, no industry connections, or no idea where to start.

Launching a podcast is one of the best ways to connect with a larger audience, reach more people with your message, and even expand your revenue potential for your business or brand.

But unless you have audio production experience, you may struggle when it comes to actually preparing, recording, editing, and publishing your own show. 😕

Do any of these sound familiar?

“I’ve been thinking about starting a podcast, but I have no idea where to start.

“Uhhh, what microphone do I need? What’s an audio interface? How do I create an RSS feed? I’ve read dozens of blog posts and I’m even more confused now than I was when I started. EEK HALP ME.”

“It feels like I’m putting so much work into my brand and business, but what’s making an impact? I feel depressed looking at the (low) number of likes or interactions I’m getting on Instagram lately. Am I really reaching anyone?”

“There are soooo many podcasts out there. Would anyone really listen to mine?

girl, i get it. i've been there.

I’m Melissa, a creative dork & podcast producer with an unreasonable love of Excel and problem solving. (And mint chocolate chip ice cream, books, and my icon Hermione Granger.)

And combined, my two podcasts had almost 60,000 downloads last year (2019).

I host and produce Everything is Teachable, the podcast that takes you behind-the-scenes to learn how everyday creators have transformed their skills and passions into online businesses. Within our first month, we hit the charts as the #2 Career podcast in the USA and a top 20 Business podcast in the USA.

I’m also the co-host of Book Smart, a podcast where we read and share books that have a positive influence on our daily lives. 

Outside the microphone, I’ve been an online (and in-person!) teacher since 2015, with a combined 4000+ students in my classes and workshops.

It’s my passion for teaching that brought me to start a podcast in the first place, and I later founded Wit & Wire to help more passionate creators like you expand their reach and revenue through podcasting.

But on top of the impact I’ve had with listeners, being a podcaster has benefitted me in so many ways. You can...

Establish yourself as an authority in your space

By hosting your own podcast, you immediately position yourself as an expert in your field. And the longer your podcast is in production, the higher your credibility can grow.

Connect with influencers in your industry

Interviewing guests is one of the most authentic ways to network with other people in your space. You're giving them a great platform to share their teachings or perspective, and it creates such great value for everyone involved.

Reach new audiences

You can't read a book while you drive, and you can't watch a YouTube video while you cook. (...you can? I'm very impressed.) Audio is the perfect medium because you can listen while you commute, cook, or clean, so it's no surprise that podcast listenership just continues to rise. And these days, the larger your audience is, the more opportunities you might have for your brand or business.

Form meaningful relationships (and real friendships)

I met one of my closest friends by cold emailing her to be a guest on my podcast. When I sent that fateful email two years ago, I could never have known that we'd go on to collaborate and become real friends!

Grow your business

Not only will you reach more, new people through your podcast, but you'll also be able to build real relationships with your listeners by showing off your personality and your expertise. It's the next-best thing to grabbing coffee with you IRL, and as you share value and connect with listeners, you might be surprised by how many of them will want to support your business or work with you.

Share something you love!

You guys, podcasting is FUN! I can't tell you how much I've enjoyed getting to know my guests, bonding over common interests, and learning a ton from their experiences. And getting feedback and positive reviews from listeners just makes it even better!

I wasn't an Instagram #influencer, and I didn't have a huge following when I got started. So if I could do it, so can you.

introducing...

Podcast Production Essentials

In this self-paced program, I’ll teach you how to prep, record, edit, and publish high-impact podcast episodes that create raving fans. Even if you have zero production experience.

5-star podcast launch course

Here's what you'll learn...

Section 1: Microphone & Recording Equipment

  • Choose the right podcast microphone for your format and budget
  • Purchase the other tools you’ll need to keep it simple and start recording ASAP without sacrificing quality. (Don’t worry. It’s a short list!)
  • Understand what a DAW is and how to use yours for recording and editing
  • Learn how to record remotely with guests or cohosts (if applicable)

Section 2: Episode Prep & Pre-Production

  • Brainstorm 20 potential episode ideas (quickly)
  • Create your episode content calendar (2-3 months)
  • Outline your core show flow
  • Script your intros and outros
  • Learn the basics of podcast advertising
  • Choose your episode length, release frequency, and publishing shedule
  • Prep your first podcast episode
  • Find your first podcast guests

Section 3: Recording Setup & Tips

  • 10 Tips for Professional-Sounding Audio
  • Microphone setup tips
  • Audio input and output setup (important!)
  • Remote recording setup and demo
  • Messing up gracefully, aka how to not hate yourself when you (or your editor) starts post-production
  • Recording your intros and outros
  • Create your trailer (and why you need one)
  • Record your first episode!

Section 4: Editing (or how to outsource)

  • Options: Outsourcing vs DIY
  • Option 1: Learn how to edit in Hindenburg (beginner-friendly demo)
  • Option 2: Learn how to outsource (we have a team here at Wit & Wire!)
  • Music licensing (aka how to find podcast-friendly music and not get sued)
  • Mixing, leveling, and exporting
  • ID3 Tagging
  • Smart file storage best practices

Section 5: Publishing your episodes

  • Schedule your first (or next) episodes to be published!
  • What is an RSS feed?
  • Podcast hosting platforms, and how to choose one
  • Understanding podcast categories
  • Publish a podcast trailer
  • How to get your podcast approved on Apple, Spotify, Google, and more
  • Why you need a podcast website (and how to get started)
  • My proven show notes framework you can copy
  • Tips for ongoing podcast production to make sure that your show continues to grow long after your launch day.​

And by the end of the program, you won’t just know how to launch a podcast. 

You’ll actually have a live, value-packed podcast on Apple Podcasts, Google, and Spotify that your audience will love. 

And you’ll be making an impact – and possibly some income – from the comfort of your own home.

Join Podcast Production Essentials today!

Learn how to prepare, record, edit, and publish new podcast episodes with ease. Great for brand new or early-stage podcasters, as well as new podcast producers.

5-star podcast launch course

Self-Paced Online Program

$347
$ 199 one-time payment
  • Podcast Production Essentials program
  • Prepare engaging podcast episodes
  • Record professional-quality audio on a budget
  • Learn how to edit (or how to outsource)
  • Publish new episodes to Apple, Spotify, and beyond
  • BONUS: Podcast Kickstart minicourse to help you choose the name & format for your show (Price: $49)
  • BONUS: Podcast task management templates in Trello, Asana, Airtable, Google Sheets (Price: $99)

We also offer a payment plan here:
$119/mo for 2 months.

Add 1:1 Coaching

$1147
$ 599 one-time payment
  • Podcast Production Essentials program
  • 2 Months of 1:1 Coaching with Melissa ($800 sold separately)
  • Prepare engaging podcast episodes
  • Record professional-quality audio on a budget
  • Learn how to edit (or how to outsource)
  • Publish new episodes to Apple, Spotify, and beyond
  • BONUS: Podcast Kickstart minicourse to help you choose the name & format for your show (Price: $49)
  • BONUS: Podcast task management templates in Trello, Asana, Airtable, Google Sheets (Price: $99)

We also offer a payment plan here:
$229/mo for 3 months.

satisfaction-guarantee

30-Day Satisfaction Guarantee

I know you’ve got what it takes to create amazing podcast episodes that that your audience will love. And I know my experience as both a podcaster and a teacher can help you get there. But you don’t even have to take my word for it!

I want to make this as risk-free as possible, and I also want to empower you to get started right away. That’s why we offer a full 30 days to explore the courses, coaching, bonuses, and materials. If you still aren’t satisfied, just email me.

This is for you if...
  • You're a brand new podcaster, and you want to learn how to record and edit a professional-sounding podcast.
  • You already have a podcast, but you feel like your production process could use some improvement.
  • You have an online business - like coaching, freelancing, digital storefront, or Etsy shop - and you want to expand your reach to create more revenue opportunities for your business.
  • You want to learn more about podcast production so that you can become a podcast producer and start helping clients in a new way.

kind wordS from students

Frequently Asked Questions

No way! I’ll walk you through all the tech you need to know, and tell you what you DON’T need to worry about, too. Trust me, you can do it. (And if editing isn’t your thing, I’ll help you outsource it. But I bet you’re more capable than you think!)

The microphone is your biggest investment, and you can get a decent microphone for $60 (although my favorite is $100). I also strongly recommend editing with Hindenburg, although Audacity is a popular free option. I cover both in the course. There are also small (optional) ongoing operating costs for most podcasters who are serious about growing an audience and their reach, but for every purchase I recommend in the course, I always include free or low-cost alternatives. 

Definitely! No matter what topic or format you’ve chosen for your podcast, this course will help you bring your episodes to life.

Outsourcing is a great option! Many business owners and coaches opt to outsource their editing, so that’s why I offer editing services here at Wit & Wire. If you have questions about our editing packages, contact me here.

Yes indeed! This program is completely self-paced, and you can go at any speed you like, in any order.

I don’t, and here’s why. Truthfully, I don’t find that I get a ton of value out of most Facebook groups I’m in these days. (Does anyone else feel that way?) But if this is important to you, I’d love to hear it! In the meantime, you’ll be able to communicate with me and my team directly for support, plus I’m excited to provide regular group coaching sessions to help podcasters in the course get unstuck.

I’m here for you! This course comes with email support, and I reply within 2 business days to all student inquiries. (Usually faster!)

This course is yours forevah! Feel free to move through the content at your own pace.

Here’s the truth. 

Right now is the perfect time to launch your podcast, because they’re trending but not yet overdone. But this opportunity is slim, and 2020 will bring a lot of change to the podcast industry. So if you’ve ever thought about launching a podcast, then this. is. your. shot.

So are you ready to be the next big name in podcasting?

Because I’m ready to help you take the first step, right now.

Join Podcast Production Essentials today!

Your bonuses are included automatically at checkout. Choose the bundle that best suits your needs.

5-star podcast launch course

Self-Paced Online Program

$347
$ 199 one-time payment
  • Podcast Production Essentials program
  • Prepare engaging podcast episodes
  • Record professional-quality audio on a budget
  • Learn how to edit (or how to outsource)
  • Publish new episodes to Apple, Spotify, and beyond
  • BONUS: Podcast Kickstart minicourse to help you choose the name & format for your show (Price: $49)
  • BONUS: Podcast task management templates in Trello, Asana, Airtable, Google Sheets (Price: $99)

We also offer a payment plan here:
$119/mo for 2 months.

Add 1:1 Coaching

$1147
$ 599 one-time payment
  • Podcast Production Essentials program
  • 2 Months of 1:1 Coaching with Melissa ($800 sold separately)
  • Prepare engaging podcast episodes
  • Record professional-quality audio on a budget
  • Learn how to edit (or how to outsource)
  • Publish new episodes to Apple, Spotify, and beyond
  • BONUS: Podcast Kickstart minicourse to help you choose the name & format for your show (Price: $49)
  • BONUS: Podcast task management templates in Trello, Asana, Airtable, Google Sheets (Price: $99)

We also offer a payment plan here:
$229/mo for 3 months.

Still have questions?

You can contact us anytime and we’d be happy to help. Reach out on our Contact Page and we’ll do our best to get back to you ASAP.

START PODCASTING FOR FREE

Join our 7-day Podcast Kickstart Series for new podcasters

In just one week, we’ll help you set your goals, find your Unique Podcast Proposition, choose your podcast format, name your podcast, and find the right microphone and equipment for any budget.

ABOUT WIT & WIRE

Hey! I’m Melissa, the podcast producer and Excel nerd running things behind the scenes.

I’m here to help creators expand their reach and revenue through podcasting, which means providing free resources as well as courses and services to help you launch or grow your show. I’m so glad you’re here!

© 2020 Copyright Melissa Guller.  Privacy Policy.  Disclaimer.  Terms & Conditions

minicourse for new podcasters

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Wit & Wire - Guest Outreach

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podcast launch checklist

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