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FREE 5-DAY SERIES

The Minimalist Guide to Email Marketing

Our simplified approach to building an email list that attracts perfect-fit buyers and makes sales consistently – even if you don’t have anything to sell (yet).

Starts Monday, July 7, 2025 @ 11:00 AM EST

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Curriculum preview ✍️

Here’s a preview of our free 5-day email series:

MON, JUL 7

Day 1: The Quiet Powerhouse

There’s one specific reason why countless solopreneurs credit email as one of the keys to their success. (And it’s not just the lack of algorithm.)

So in this lesson, I’ll explain how a simple email ecosystem can run in the background of your business to quietly, consistently attract buyers, not just freebie hunters.

TUES, JUL 8

Day 2: The Myth of “More Subscribers”

If I had to rebuild my business from scratch, here’s exactly what I’d do to attract quality subscribers and make my first sales.

(Without a complicated funnel or a huge audience.)

WED, JUL 9

Day 3: The Tech, Simplified

Based on the tech you already use, I’ll share my top recommendations to help you choose an email marketing platform for your business.

(Or if you have an EMP, I’ll help you decide if it makes sense to stick with it.)

THU, JUL 10

Day 4: The Spam-Free Newsletter

I genuinely don’t think you need to send a weekly newsletter (unless you want to). Instead, we’ll reframe what your audience really wants, and talk about how – and how often – to email your subscribers without feeling annoying or pushy.

FRI, JUL 11

Day 5: The 3 Essential Automations

Want to sell your online courses or digital products consistently? In this lesson, I’ll share the 3 specific email automations I recommend for most solopreneurs.

MEET YOUR INSTRUCTOR

Hey, I’m Melissa 👋

I’m an online business coach known for my simplified teaching style and approchable tech tutorials.

But before I started my own business, I worked behind-the-scenes in email marketing for two companies with over 1 million subscribers:

I was Ramit Sethi’s Sr. Course Launch Manager, and our team of 15 was responsible for 12-18 email launches per year and 8-figures in course revenue.
I worked full-time at Teachable as the Director of Marketing, where I first produced educational resources for course creators that have been used by 100,000+ Teachable users. Later, I led the department that produced the bi-annual summits, Black Friday promotions, and all major email campaigns.

Today, I’ve been able to use my experience to build Wit & Wire’s email list from 0 to 3k subscribers in 3 months, then over 30k+ subscribers today.

But more importantly, I realized that I could use my expertise to help other business owners build their email lists, too. And that’s exactly what I plan to do in this free miniseries.

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30k+

Email subscribers

$1M+

Revenue earned

4k+

Students worldwide

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