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melissa guller wit and wire
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melissa guller wit and wire

How would it feel to see your podcast finally go live in Apple and Spotify?

WITHOUT spending a ton on equipment, without the tech headache, and without feeling overwhelmed?

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LET ME GUESS…

You're dreaming about starting your own chart-topping podcast...but you have no idea where to start.

Having a podcast is one of the most authentic, effective ways to grow your business or get your message out o a wider audience. But even though launching a podcast sounds fun at first – and it’s totally worth it in the end – it does involve some technical mumbo jumbo and detail-oriented tasks you’ve probably never thought about, at least in the beginning.

Things like RSS feeds, ID3 tags, music licensing, editing, hosting platforms, DAWs…what even are these acronyms?

Do any of these sound familiar?

You’re feeling a little imposter-y. It seems like everyone and their mom has a podcast now, and your idea has kind of been done before.

You’ve never recorded audio before, but you know you want to sound professional without spending $$$ on Michelle Obama’s editor. 

You weren’t a contestant on the Bachelor, so you’re worried that without that #influencer status, your podcast won’t be as successful.

I’VE BEEN THERE, TOO.

My first podcast was ~literally~ called "Figuring It Out."

I can’t help but laugh at the ironic title now. Although my first podcast is no longer active, I learned so much about podcasting during those first 30 episodes. 

And without it, I never would have hit six-figure downloads, and I certainly wouldn’t have have hit the charts as the #2 Career Podcast in America (for Everything is Teachable).

Since then, I’ve worked with hundreds of podcasters, and my clients and students have podcasts with a combined 3,000,000+ downloads. But thinking back, even my first time around, I had a few totally unfair advantages

First, I’d been teaching at General Assembly for years, so I felt comfortable teaching and interviewing on the mic. Second, I’m a trained project manager, so running and simplifying very complex projects is my jam. 

And third? I’ve been working professionally in digital marketing for the last 5 years. So I know what makes people hit “play” again and again.

I quickly realized that my expertise could help others.

And over the last 2 years, I've used the exact same podcasting strategies to help creators of all niches and sizes, from tech to spirituality, and from 300 to 3 million downloads. That's how I know this can work for anyone.

GO FROM…

Confused and intimidated by the detail-oriented podcast launch process.

Crystal clear on the exact steps all new podcasters need to take to launch ASAP.

GO FROM…

Overwhelmed by microphones, RSS feeds, and wtf even is all of this technology?!

Confident about the tech and using the simplest, easiest approach.

GO FROM…

Unsure if your podcast can really grow or earn money

Unstoppable with a strategic plan to stay consistent, find new listeners, and start earning money, even with a small audience.

NOW OPEN FOR ENROLLMENT

PODCAST LAUNCH ACCELERATOR

By the end of this immersive, hybrid coaching program, you’ll have a published podcast and your first episodes live in Apple, Spotify, and all major directories. And because I know everyone moves at their own pace, you'll have options between a 30-day, 45-day, 60-day, or 90-day roadmap.

Success Story

"Wow! I cannot believe in 9 weeks, I actually published my first podcast, Golden Voices."

“Melissa’s Podcast Accelerator course is amazing. From the moment the course started, Melissa’s step by step curriculum is easy to follow and allows students to work at their own pace.

Melissa’s personable demeanor and honesty is refreshing. Each week I was thrilled to join my classmates and eager to learn more.

I loved sharing my podcast work with my fellow classmates. Having the opportunity to hear others feedback was very helpful. I highly encourage future students to participate in feedback session opportunities when they are available.

Melissa is a wealth of knowledge and I love her enthusiasm about podcasting. I love her honesty about products and other programs that help podcasters create, edit and publish their podcasts. She is always going above and beyond to make extra time for her students, and most importantly she believes in her students’ work!”

– TYLER WALKER

Golden Voices Podcast

MORE THAN JUST A COURSE

I’m not here to sell you another course that will sit around collecting virtual dust. Because for once, you won’t be in this alone. 

Not only do you get lifetime access to the course and workbook – including any course updates made in the future – but you’ll also unlock 12 weeks of live group coaching and additional community support to help get you unstuck and hold you accountable. You’ll get to know other podcasters in exactly your shoes, which is something I know I wish I had when I first got started.

SELF-PACED VIDEO CURRICULUM
LIVE GROUP COACHING
WORKBOOKS & TEMPLATES
INTERACTIVE COMMUNITY
CHECKLISTS & ROADMAPS
CONTENT REVIEWS & TECH SUPPORT
INTERACTIVE COMMUNITY

A Peek Inside the Program

 Here’s a preview of our complete podcast launch process, from start to finish:

onboarding

Start with a plan

No two podcasters are the same, so why should your pace or plan be the same? Before we dive into the curriculum, we’ll start by creating a personalized action plan for your success.

phase one

Find your purpose & your voice

Before you hit record, your podcast needs a rock-solid foundation and a clear point of view. You’ll identify your ideal podcast listener, your goals, and the right name for your podcast before you start production.

phase two

Microphones & equipment

You don’t need to spend thousands to sound like a pro. I’ll recommend the exact tools and equipment I use and love, with options at affordable price points.

phase three

Prepare binge-worthy episodes

The best marketer in the world can’t save a blah podcast. You’ll learn how to come up with endless episode topics, and then prep the ideas your audience will love most. (Works for solo, cohosts, interview, anything!)

phase four

Record like a pro (no tech savvy needed)

Buying the right microphone is just the first step. In this section, I’ll teach you how to actually USE it, including tips for both in-person and remote recordings.

phase five

Edit your podcast... or outsource it

Many of my students have been surprised by how simple the editing process can be. However, if you already know this isn’t your thing – and self-awareness is a beautiful thing! – I’ll offer tips and referrals to my favorite affordable editors.

phase six

Publish your episodes like a marketer

Your episode title, description, and promotional material are your episode’s first impression. Let’s learn how to grab attention and get listeners excited about tuning in.

phase seven

Get approved on Apple & Spotify

We’re almost there! I’ll teach you how to get your podcast approved and listed in all major directories and apps the first time around.

phase eight

Launch your podcast!

The big day is here! Learn how to make the most out of your launch day, plus you’ll finish out the program with strategies and tips to keep producing great episodes long after launch.

PLUS, DON’T MISS THESE

limited-time bonuses

The Podcast Launch Accelerator includes everything you’ll need to confidently launch your podcast your own way. But I want to take things one step further, which is why I’m including these limited-time bonuses to set you up for podcast success longggggg term.

Booked Out Podcast: How to Prospect, Pitch, and Interview Great Guests (even if you have no industry connections)

If you interview – or hope to interview – guests on your podcast, finding those guests can be a huge challenge. Where can you search, what should you talk about, and if you’re brand new or have no insider connections, how can you convince anyone to say yes?

In this bonus course, I share all of my email and social media scripts to help you pitch the right guests and get them to say yes. I also walk you through my complete workflow to make scheduling simple. Lastly, I’ll offer interviewing tips to help get the most out of your incredible guests, since interviewing is absolutely a learned skill that takes practice.

Value: $199 FREE!

Podcast Management Templates (Trello, Asana, Google Sheets, etc.)

There are so many tiny, repeatable tasks that go into creating each podcast episode, and it can be a lot to remember if you don’t stay organized. That’s why I’ve created two essential project management templates for podcasters: Episode Production and Guest Management

Not only that, but I’ve created versions in Asana, Trello, Airtable, and Google Sheets to give you options. (You get all templates on all platforms, so you can test them out and see which suits you.) Compatible with the free versions of Trello, Airtable, and Asana.

Value: $199 FREE!

Podcast Marketing Essentials

If you’re like many new podcasters, marketing is a totally foreign planet. 

Which social media channels should you use? Do you need a website? Should you have a unique Instagram for your podcast? And is email marketing worth it?

In this program, I’ll walk through the essentials to help you create a website (without any coding), choose your social media channels, and create a marketing strategy to grow your audience and influence. (This is a beginner-friendly course.)

Value: $199 FREE!

Podcast to Paycheck Masterclass

There’s so much more to monetization than sponsorship, and in this masterclass, you’ll learn which options are right for you based on your podcast topic, audience size, format, and more.

Plus, you don’t need 5,000 downloads to get started. Even with a tiny audience, you have options to start monetizing from Day 1 if revenue is a core goal for you as a podcaster.

NOTE: This content will be released in September 2020. By joining the Accelerator today, you’ll be enrolled for free and automatically notified when the content is available.

Value: $149 FREE!

JOIN THE ACCELERATOR TODAY

These limited-time bonuses and savings won’t last! Choose the payment plan that’s right for you.

Four monthly payments of

$279 $197 USD

One-time payment of

$997 $697 USD

TRY IT OUT, RISK FREE

100% satisfaction guarantee

I’m really proud of the high-quality programs we produce here at Wit & Wire, and it’s important to me that you feel confident and excited about joining this program.

But since I’ve worked in the online course space for 5+ years, I also completely understand that not all programs are created equally, and I’ve been burned by bad purchases before. So I completely get it if you’re feeling skeptical or concerned.

That’s why we offer a full 14 days to explore this program and all the bonuses, completely risk-free. If you still aren’t satisfied, just email us within 14 days of your enrollment and we’ll refund your purchase.

Want proof that the Accelerator really works?

Hear directly from my recent Accelerator students, including the successes they’ve already achieved in under 3 months using these exact podcast launch strategies:

"I highly recommend the Wit & Wire accelerator course. It literally changed my life. "

It enabled me to launch my podcast, Pretty Little Leader, in 2 months. Launching the podcast led to speaking events and much more. 

Melissa‘s ability to break down each individual task is truly amazing. Trust me you will enjoy it!”

– EBONY WILEY

Pretty Little Leader Podcast

"I am feeling so confident about my launch."

“I would recommend this course to anyone desiring to start a podcast.

I am feeling so confident about my launch. The pacing of the courses and the simplicity of each lesson were perfect for me. I also appreciated the list of resources and feedback provided throughout the course.

I believe it’s a great course for anyone wanting to start a podcast. Although I had a few distractions, I am able to go back to the course and review anything I need. The resources you provided were amazing and I have a great list that I’m working from.”

– TAFENI ENGLISH

Black Girls Raised in the South Podcast

"An amazing blueprint of how to successfully execute my podcast."

“I had a strong idea but no technical know-how. Melissa (Wit & Wire) provided me with an amazing blueprint of how to successfully execute my podcast, clearly & concisely, in a very short amount of time.

I felt supported & confident in my launch. It was an awesome experience, highly recommend.”

– MISS MARY JANE GREEN

Pony Pod – A Traveling Performers Podcast

"The Podcast Launch Accelerator is one of the best investments I've made, period."

“I’m so excited for the new students and for you. I can’t wait to hear the stories your students will tell and the podcasts that launch through it. I get chills just imagining how many lives will be impacted.

It took me a minute to figure a few things out. (I have a complicated relationship with technology sometimes.)  There are so many pieces to this puzzle I don’t know how anyone just decides to podcast without a plan.

It was such a pleasure being in your class. I learned so much. You made the class interesting and fun. Not an easy task. But for you, no problem. You’re so pleasant and down-to-earth. The Podcast Launch Accelerator is one of the best investments I’ve made, period.”

– PAMELA MAY

5 Minutes with Her Podcast

MEET YOUR INSTRUCTOR

Hey! I'm Melissa 👋🏾

It’s nice to meet you. I’m the founder of Wit & Wire, and over the last two years, my podcasts have reached thousands of listeners and hit six-figure downloads (listens), including Wit & Wire (my podcast for podcasters) and Everything is Teachable. I also reached the #2 Career Podcast in America for Everything is Teachable.

On top of that, my clients’ and students’ podcasts have been downloaded over 3 million times, so I’ve had experience serving podcasters of all niches and sizes.

But here’s the thing. After spending hours and hours learning how to produce a successful podcast on my own, I knew I couldn’t be the only one looking for better resources. That’s why I started helping students launch podcasts that make a difference, and I’m on a mission to help diversify and amplify female and minority voices in podcasting.

melissa guller wit and wire

Why you should trust me:

The face of a woman who needs coffee.

Is the Podcast Launch Accelerator right for you?

There are no pre-requisites to this program, as long as you're willing to put in the work to launch a great podcast. It will work for all podcast topics and formats.

You’re looking for new ways to pursue your passions or position yourself as an expert, and you have a gut feeling that podcasting is just the thing for you.

You’re totally lost about all this technology. You just want someone to tell you which microphone to pick and how to set it up and be done with this once and for all.

You’ve been dreaming of starting your own podcast for a long time, you just didn’t know where to start. But you know you have something to say, and you’re excited to get started.

YOU’VE MADE IT THIS FAR…

Don’t let another year go by before you launch your podcast.

I can already tell you that the world needs to hear your voice and your perspective, and that no matter how many other podcasts are out there right now, none of them are yours.

But every day you wait is another missed opportunity to reach new audiences of listeners or clients. So the sooner you start, the sooner your next opportunity will come knocking on your door. 

And I wouldn’t just say this, but I truly believe 2020 is the best-ever time to launch a podcast, and I’d hate for you to miss out and leave your dreams on the sidelines.

Have a question about the program?

No tech experience necessary! I know the equipment and jargon can feel intimidating, but I’ll walk you through the need-to-know essentials, and I’ll also tell you what you DON’T need to worry about. I’m a pro, so I’m here to help and simplify everything for you. And trust me, you can do it.

Definitely! I’m confident that this program will work for any podcast topic, as long as you start by making sure that your topic has demand.

A big part of this program is doing the research to make sure that there’s an audience for your concept, and to do that, I’ll help you brainstorm all of the possible topics or approaches that sound right for you, and then find the one that has the biggest growth potential. (If you’ve already gone through our Podcast Kickstart Program, you’ll actually have a leg-up on this first piece of the program.)

And by the way, I’ve had students start podcasts on everything from witchcraft to leadership to traveling performers, so I’m confident that it will work for you, too.

You’ll have lifetime access to the program content (videos, workbooks) for as long as you need,

Plus, your enrollment includes lifetime updates, so whenever there are changes, your material will be automatically updated, too. (And I really do update the content! With a rapidly changing podcasting world, I’m always on the lookout for updates to share with my students.)

Separately from the self-paced material, you’ll also unlock access to my weekly group coaching sessions. The group coaching portion lasts for 12 weeks, starting the week of September 7, 2020. These sessions will be recorded and available for a limited time after each coaching session, in case you aren’t able to attend live.

I try to stagger the weekly coaching times so that different students are able to attend. That said, they are always recorded in case you aren’t able to attend live, and if you have questions that you’d prefer to ask via email, I have a support ticket process so that you’ll still be able to get the personalized support you need in any time zone or circumstance.

That puts you a step ahead of the game! In the Podcast Kickstart Program, you worked through your concept and got a sneak peek into my favorite equipment and tools.

But in the Accelerator, I’ll help you actually take that concept and turn it into a real, published podcast. This is the perfect next step for Kickstart students excited about taking the next step and really turning that podcast dream into a reality.

Yes, we do. If you are unsatisfied with this program, email us within 14 days of your purchase and we will issue you a refund.

Still have questions? Email us at hello@witandwire.com and we’ll get back to you ASAP.

SO, are you ready to start PODCASTING?

These limited-time bonuses and savings won’t last! Choose the payment plan that’s right for you.

Four monthly payments of

$279 $197 USD

One-time payment of

$997 $697 USD

© 2020 Wit & Wire. All rights reserved.   Full Website.   Privacy Policy.   Terms & Conditions.   Disclaimer.    

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