The Podcast Launch Accelerator 🚀

Your complete step-by-step toolkit to launch a Top 200 podcast in 60 days or less.

…even if you have no audio production experience, no social media following, no industry connections, or no idea where to start.​

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Many aspiring podcasters have dreamed about launching their new show for a long time.  

They’re excited to share their passions and expertise with the world, and they’re ready to connect with industry leaders and listeners alike.

But something has stopped them.

Maybe one of these sounds familiar...

Or maybe you're still wondering...

"Is podcasting right for me?"

Without hesitation, I can say that podcasting has changed my life and business dramatically. And after helping hundreds of diverse podcasters launch their shows, I’ve seen just how much of an impact having a podcast can make. Not just for listeners, but the hosts, too.

Establish yourself as an authority in your space​

By hosting your own podcast, you immediately position yourself as an expert in your field. And the longer your podcast is in production, the higher your credibility can grow.

Connect with leaders & experts in your field

Interviewing guests is one of the most authentic ways to network with other people in your space. You're giving them a great platform to share their teachings or perspective, and it creates such great value for everyone involved.

Form meaningful relationships & friendships

I met one of my closest friends by cold emailing her to be a guest on my podcast. When I sent that fateful email two years ago, I could never have known that we'd go on to collaborate and become real friends!

Build your audience

You can't read a book while you drive, and you can't watch a YouTube video while you cook. (...you can? I'm very impressed.) Audio is the perfect medium because you can listen while you commute, cook, or clean, so it's no surprise that podcast listenership just continues to rise. And these days, the larger your audience is, the more opportunities you might have for your brand or business.

Expand your earning potential & build your business

Not only will you reach more, new people through your podcast, but you'll also be able to build real relationships with your listeners by showing off your personality and your expertise. It's the next-best thing to grabbing coffee with you IRL, and as you share value and connect with listeners, you might be surprised by how many of them will want to support your business or work with you.

Share something you love

Podcasting is FUN! I can't tell you how much I've enjoyed getting to know my guests, bonding over common interests, and learning a ton from their experiences. And getting feedback and positive reviews from listeners just makes it even better!


My first podcast was ~literally~ called "Figuring It Out."

I can’t help but laugh at the ironic title now. Although my first podcast is no longer active, I learned so much about podcasting during those first 30 episodes. 

Since then, I’ve worked with hundreds of podcasters, and my clients and students have podcasts with a combined 3,000,000+ downloads. But thinking back, even my first time around, I had a few totally unfair advantages. 

First, I’d been teaching at General Assembly for years, so I felt comfortable teaching and interviewing on the mic. (I love teaching!) Second, I’m a trained project manager, so running and simplifying very complex projects is my jam. 

And third? I’ve been working professionally in digital marketing for the last 6 years. So I know what makes people hit “play” again and again.

And without it, I never would have hit six-figure downloads, and I certainly wouldn’t have have hit the charts as the #2 Career Podcast in America (for Everything is Teachable).


I realized that my strategies could work for anyone.

And since putting this program together, I've helped diverse podcasters hit the Top 200 charts in countless topics from motherhood to marketing, and witchcraft to wellness.


There's never been a better time to launch a podcast.

Podcasting technology has never been stronger or more user-friendly than it is right now. Technology is slowly lowering the barrier to entry for new podcasters, and most of these improvements just happened within the last couple of years. 

So if you’re starting right now – in 2021 – you’re still getting in on the ground floor, before it’s too late to really stand out or make a difference. 

That’s great news for us! You no longer need an engineering background, project management experience, or a giant budget to launch a podcast. But…you also don’t need 100,000 Instagram followers, a book deal, and a network contract.

So the only question left is…where on earth do we start?



The Podcast Launch Accelerator 🚀

Everything you need to launch a Top 200 podcast in 60 days or less, including a complete online course, ready-to-use templates and checklists, and live weekly group coaching with a small community of fellow new podcasters.

Flexible payment plan available at checkout.

Let's fast-track your path from zero to podcast.

I’m not here to sell you another course that will sit around collecting virtual dust. This program is full of short videos, action items, and opportunities to get personalized feedback.

Not only do you get lifetime access to the course and workbook – including my regular course updates – but you’ll also join our student-only community to help get you unstuck and hold you accountable. You’ll also unlock weekly live group coaching, which will fast-track your success and give you additional personalized support.


Here's a peek inside the curriculum.

Start with a plan

No two podcasters are the same, so why should your pace or plan be the same? Before we dive into the curriculum, you’ll set an action plan.

Find your purpose & your voice

Before you hit record, your podcast needs a rock-solid foundation and a clear point of view. You’ll identify your ideal podcast listener, your goals, and the right name for your podcast before you start production.

Microphones & equipment

You don’t need to spend thousands to sound like a pro. I’ll recommend the exact tools and equipment I use and love, with options at affordable price points.

Prepare binge-worthy episodes

The best marketer in the world can’t save a blah podcast. You’ll learn how to come up with endless episode topics, and then prep the ideas your audience will love most. (Works for solo, cohosts, interview, anything!)

Record like a pro (no tech savvy needed)

Buying the right microphone is just the first step. In this section, I’ll teach you how to actually USE it, including tips for both in-person and remote recordings.

Edit your podcast... or outsource it

Many of my students have been surprised by how simple the editing process can be. However, if you already know this isn’t your thing – and self-awareness is a beautiful thing! – I’ll offer tips and referrals to my favorite affordable editors.

Publish your episodes like a marketer

Your episode title, description, and promotional material are your episode’s first impression. Let’s learn how to grab attention and get listeners excited about tuning in.

Get approved on Apple & Spotify

We’re almost there! I’ll teach you how to get your podcast approved and listed in all major directories and apps the first time around.

Launch your podcast!

The big day is here! Learn how to make the most out of your launch day, plus you’ll finish out the program with strategies and tips to keep producing great episodes long after launch.

And by the end of the program, you won’t just know how to launch a podcast. 

You’ll actually have a live, value-packed podcast on Apple Podcasts, Google, and Spotify poised to hit the charts. 

And you’ll be ready to share your hard-earned knowledge and passions with your largest audience yet. 

Start podcasting today 🚀

Your complete step-by-step program to launch a Top 200 podcast in 60 days or less.

One-Time Payment


4-Month Flexibility


Savings and bonuses applied automatically at checkout. 14 day refund window available on all Wit & Wire courses.


100% satisfaction guarantee

I’m really proud of the high-quality programs we produce here at Wit & Wire, and it’s important to me that you feel confident and excited about joining this program.

But since I’ve worked in the online course space for 6+ years, I also completely understand that not all programs are created equally, and I’ve been burned by bad purchases before. So I completely get it if you’re feeling skeptical or concerned.

That’s why we offer a full 14 days to explore this program and all the bonuses, completely risk-free. If you still aren’t satisfied, just email us within 14 days of your enrollment and we’ll refund your purchase.

Want proof that the Accelerator really works?

Hear directly from even more Accelerator students, including the successes they’ve already achieved in under 3 months using these exact podcast launch strategies:


Hey! I'm Melissa 👋🏾

It’s nice to meet you. I’m the founder of Wit & Wire, and over the last two years, my podcasts have reached thousands of listeners and hit six-figure downloads (listens), including Wit & Wire (my podcast for podcasters) and Everything is Teachable. I also reached the #2 Career Podcast in America for Everything is Teachable.

On top of that, my clients’ and students’ podcasts have been downloaded over 3 million times, so I’ve had experience serving podcasters of all niches and sizes.

But here’s the thing. After spending hours and hours learning how to produce a successful podcast on my own, I knew I couldn’t be the only one looking for better resources. That’s why I started helping students launch podcasts that make a difference, and I’m on a mission to help diversify and amplify female and minority voices in podcasting.

Why you should trust me:

Join the Accelerator today!

One-Time Payment


4-Month Flexibility


Savings and bonuses applied automatically at checkout. 14 day refund window available on all Wit & Wire courses.

Is the Podcast Launch Accelerator right for you?

There are no pre-requisites to this program, as long as you're willing to put in the work to launch a great podcast. It will work for all podcast topics and formats.

You’re looking for new ways to pursue your passions or position yourself as an expert, and you have a gut feeling that podcasting is just the thing for you.

You’re totally lost about all this technology. You just want someone to tell you which microphone to pick and how to set it up and be done with this once and for all.

You’ve been dreaming of starting your own podcast for a long time, you just didn’t know where to start. But you know you have something to say, and you’re excited to get started.

No tech experience necessary! I know the equipment and jargon can feel intimidating, but I’ll walk you through the need-to-know essentials, and I’ll also tell you what you DON’T need to worry about. I’m a pro, so I’m here to help and simplify everything for you. And trust me, you can do it.

Definitely! I’m confident that this program will work for any podcast topic, as long as you start by making sure that your topic has demand.

A big part of this program is doing the research to make sure that there’s an audience for your concept, and to do that, I’ll help you brainstorm all of the possible topics or approaches that sound right for you, and then find the one that has the biggest growth potential. (If you’ve already gone through our Podcast Kickstart Program, you’ll actually have a leg-up on this first piece of the program.)

And by the way, I’ve had students start podcasts on everything from witchcraft to leadership to traveling performers, so I’m confident that it will work for you, too.

You’ll have lifetime access to the program content (videos, workbooks) for as long as you need,

Plus, your enrollment includes lifetime updates, so whenever there are changes, your material will be automatically updated, too. (And I really do update the content! With a rapidly changing podcasting world, I’m always on the lookout for updates to share with my students.)

We meet weekly on Wednesdays for any students to get feedback, ask questions, and get support. You can also share your work in our student-only community any time.

I try to stagger the live Wednesday Group Coaching times so that different students are able to attend. That said, they are always recorded in case you aren’t able to attend live, and if you have questions that you’d prefer to ask via email, I have a support ticket process so that you’ll still be able to get the personalized support you need in any time zone or circumstance.

Yes, we do. If you are unsatisfied with this program, email us within 14 days of your purchase and we will issue you a refund.

Email us at hello@witandwire.com and I’ll get back to you ASAP. You can also use the chatbox on the bottom right corner of the screen.


Don’t let another year go by before you launch your podcast.

I can already tell you that the world needs to hear your voice and your perspective, and that no matter how many other podcasts are out there right now, none of them are yours.

But every day you wait is another missed opportunity to reach new audiences of listeners or clients. So the sooner you start, the sooner your next opportunity will come knocking on your door. 

And I wouldn’t just say this, but I truly believe 2021 is the best-ever time to launch a podcast, and I’d hate for you to miss out and leave your dreams on the sidelines.

Join the Accelerator today! 🚀

Your complete step-by-step program to launch a Top 200 podcast in 60 days or less. Includes weekly live group coaching to get personalized support at your own pace.

One-Time Payment


4-Month Flexibility


Savings and bonuses applied automatically at checkout. 14 day refund window available on all Wit & Wire courses.

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Where should we send your lessons & workbook?

Wit & Wire - Guest Outreach


Where should we send your templates?

Wit & Wire - Show Notes Template


Where should we send your framework?

new podcast episode checklist


Where should we send your checklist?

podcast launch checklist


Where should we send your checklist?