podcasting tips & resources from melissa guller



Learn how to start and scale a podcast that makes an impact.

Rave Reviews


A Podcaster's Must Listen

Melissa is the queen of podcasting. Her podcast has been essential to me in my first year of building my online presence. I’ve learned so much and have seen so much growth in my own podcast by utilizing what she teaches. So thankful to have so much great content to glean from.

The Funky Farm Girl


Truthful and Generous

Melissa is authentic and genuinely wants to help her listeners have a successful podcast. She tells the truth about what is happening the podcast world and also give implementable tips. I appreciate that I really learn something new everything I listen.

Lotus zen


A must for any podcaster!

Whether you’re new to the game or a veteran, Melissa brings to the table the most current and applicable insights.



Love Melissa!

I’m her student and she is genuine and engaging as well as extremely thorough and organized. If you’re trying to get starting with podcasting or even if you’re just curious about the industry make sure you listen to this podcast. In it, Melissa shares a wealth of valuable information to help you get started and succeed in your podcasting endeavors



This podcast is awesome!

Every time I listen to a new episode of Wit & Wire my brain feels tingly with new ways to improve my own podcast strategy. It really helps to hear Melissa interview other women who have been successful and have the chance to learn from those who are a few steps ahead. Love it!

Leslie E the ID


The best podcast on how to podcast

Podcasting can be hard and intimidating. But with Wit and Wire episodes Melissa answer all your questions from what is the best format to creating the best workflows.

One of my favorite episodes is how to promote and grow your podcast.

Marisol hctsp8

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All the latest episodes

Lisa Prinsic

Paid online membership models for podcasters (Lisa Princic, Scaling Deep)

Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business and so your members can actually get results.

Podcaster Q&A: How to prepare solo episodes (Marisol Ibarra, Here Comes the Sun)

Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun. We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any format, but I think the most important question Marisol asks is, “How can I still make sure my solo episodes sound like me?”

apple podcast categories

How to choose your podcast category in Apple Podcasts [full updated list]

When you launch a new podcast, you’ll be asked to list it under one or more podcast categories, like “Health & Fitness” or “Business.” In this post, I’ve included the updated list of all the Apple Podcasts categories to help you choose. [Updated January 2021]

But more than that, I’m going to explain why your podcast category matters so much, and how it can affect your chances to hit the top 200 charts.

podcasting trends

10 podcasting trends to watch in 2021

In this episode, I’ll cover the top 10 podcasting trends to watch in 2021, including everything from platforms to monetization, marketing, video, and of course, sponsorship. But in the end, what’s the one thing that matters most of all?

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I run on coffee and kind words. If you like the show, it would mean the world to me if you left a quick review.

Podcaster pro tip: reviews help podcasts in Apple’s algorithm. But more importantly, they signal to new listeners that our podcast is valuable, and in my eyes, that’s really why they’re important. So a huge thank you in advance!  


Want to be a guest?

Podcast Guest Application

I’m always looking for podcast guests to join me on Wit & Wire. 

Right now, I’m looking for marketing experts and online business experts who can offer strategies to help podcasters build their audiences and businesses through podcasting. 

I’m also looking for stories behind the podcast: why did you start, and how has it had an impact on your life?

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