We help everyday experts become profitable course creators.
Browse our top-rated online business programs for coaches & creators ready to scale with ease
“The first day I launched the course I created in Course Builders, 10 people signed up, which meant that my investment in the program came back immediately to me. My next course launched later that year and had a 5-figure launch. We had people in four different countries.”
Kate Brenton, writing teacher and embodiment coach
At Wit & Wire, you’ll find simplified tech tutorials and modern marketing strategies for online business owners who crave meaningful work and a balanced life.
There’s no need to hustle or “do it all.” Instead, we offer course creation programs with personalized support to help you turn your skills and passions into a scaleable signature course.
Build Your Audience
Email Engines
Find your first 1,000+ email subscribers by creating simple email automations, value-packed newsletters, and a high-converting lead magnet funnel.
No previous email marketing experience required.
Sell DIGITAL PRODUCTS
Mini Masters
Plan, create, and sell a new minicourse or mini product so you can start earning consistent, scalable revenue online.
To start, I also recommend our free Mini Product Masterclass.
I’ll also help you create a Magnetic Mini Funnel to attract leads long-term and earn money consistently, with or without social media. (No prior audience required.)
SCALE YOUR REVENUE
Course Builders
In this high-touch program, I’ll help you go from relying on client work or referrals to creating a signature online program and enrolling your first paid students in 8 weeks.
Best for business owners with 500+ email subscribers (or engaged social audience) who are ready to sell a $500+ program.
“Melissa’s teaching method works because it comes from her own professional experience as a teacher and an online course creator as well.
Today, just one year after joining Course Builders, I’ve successfully launched four cohorts of my course and enrolled students from 15+ countries.”
Lucy Jeon, global career strategist
MEET THE FOUNDER
Hey! I’m Melissa 
I’m a course creation expert and solopreneur with a pretty unique backstory.
Not only have I taught thousands of students and built my own $500k+ course business, but I’ve also been fortunate to work for some of the biggest names in course creation:
- Director of Marketing at Teachable, the popular course creation software
- Sr. Course Launch Manager for Ramit Sethi, NY Times Best Selling Author
- Top-Rated Instructor at General Assembly NYC, 100+ workshops taught
- Top-Rated Instructor on Skillshare, 6,000+ students enrolled
I combined my experience in course creation, digital marketing, and in-person instruction to launch Wit & Wire in 2019. I’m constantly testing new strategies to help my audience of online business owners scale sustainably in a quickly-changing digital ecosystem.
And today, students regularly tell me that our programs are the best they’ve ever taken.
“This is the best online course I have ever done, bar none. The love and exhaustive attention to detail that has gone into this course, the regular updating on information and the super clear videos meant even a tech beginner like me could understand the process.
I felt like Melissa and her team genuinely wanted me to have the best experience and succeed. Which I have! Well worth the money and time investment.”
TINA SEDERHOLM, AUTHOR & PERFORMER
Our most popular resources
To help you get started, here are three of our most beloved free resources.
FREE training
The Mini Product Masterclass
In this free live training, I’ll teach you how to create & sell mini products consistently (with any audience size), even if you’re starting from scratch.
You’ll learn how to…
- Validate demand for your digital product idea, then create it quickly (without sacrificing quality).
- Choose the right course creation platform for your business based on your personalized business needs.
- Use our Low-Tech Launch strategy to earn your first sales in 30 days (or less), even if you don’t have a huge audience or have never created a digital product before.
- Build a Magnetic Mini Funnel™️ to attract buyers long-term and earn money consistently, with or without social media.
Free DOWNLOAD
The Course Creation Toolkit
This comprehensive free guide includes the exact equipment & software we recommend to create curriculum, record videos, and sell profitable online courses.
It also includes our side-by-side comparison of the best course creation platforms.
Free Download
The Email Marketing Toolkit
Email marketing isn’t one-size-fits-all, so in this free guide, we’ll walk you through our top recommendations for online business owners.
We’ll also share three of our favorite tools to help you build your email list.
Want our latest course creation tips?
Subscribe to Wit & Wire Weekly and we’ll send you bite-sized course creation tutorials and simplified marketing strategies every Thursday.
