The modern blueprint for online course creators
We help online business owners scale sustainably by creating six-figure courses that make an impact.
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WHAT WE DO
We’re on a mission to help everyday experts build businesses that last.
Whether you’re working on your first $10k, $100k, or even $1M as an online course creator, inside our online programs, we offer step-by-step strategies and personalized support to help you build a profitable business you love.
MEET THE FOUNDER
Hey! I’m Melissa 
I’m a course creation expert and solopreneur with a pretty unique backstory.
Not only have I taught thousands of students and built my own $500k+ course business, but I’ve also been fortunate to work for some of the biggest names in course creation:
- Director of Marketing at Teachable, the popular course creation software
- Sr. Course Launch Manager for Ramit Sethi, NY Times Best Selling Author
- Top-Rated Instructor at General Assembly NYC, 100+ workshops taught
- Top-Rated Instructor on Skillshare, 6,000+ students enrolled
I combined my experience in course creation, digital marketing, and in-person instruction to launch Wit & Wire in 2019. I’m constantly testing new strategies to help my audience of online business owners scale sustainably in a quickly-changing digital ecosystem.
And today, students regularly tell me that our programs are the best they’ve ever taken.
How we’re different
Introducing the Course Lifecycle Method™
Our research shows that the most effective way to create a $100k+ online course is by using different teaching and marketing strategies at each stage of growth in order to earn consistently and sustainably over time:
Validate
Make sure your course has long-term profit potential by developing your MVP course experience and enrolling your first paid cohort of Founding Students.
Elevate
Enroll more students, incorporate suggested feedback, and solidify your course experience to maximize results. Automate delivery and collect testimonials.
Automate
Scale your revenue by increasing traffic to your proven offer. Personalize your unique mix of organic, paid, and partnership channels to enroll students on autopilot year-round.
Free training
Want to learn more about our simplified course sales strategies?
In this free, live training, I’ll teach you how to go from $0 to $20k/mo as an online course creator, even if you have no audience or no prior experience.
What we believe
The Wit & Wire Way
These aren’t just our company values. They’re also our core beliefs about what it means to be a successful online business owner.
Earn intentionally
We believe that your knowledge isn’t just valuable; it’s profitable.
Our goal is to help you earn a comfortable living sharing your in-demand skills & passions with the world.
Deliver exceptionally
We measure our success in testimonials, not just sales numbers.
That’s why we take the time to offer proactive, personalized support. It matters (and it pays) to be thoughtful.
Scale sustainably
You don’t need to “do it all” to be a successful entrepreneur.
Instead, we help business owners grow with strategic automation and time-saving systems so you can earn with ease.
Live abundantly
We want to help you dream big and thrive as an entrepreneur.
And a successful business should give you the flexibility and freedom to design a life you love, both in and out of work.
Are you ready to earn intentionally?
We can’t wait to help. Here are three places to get started:
Our programs
Let’s work together to build your online course business.
Free resources
Browse our free guides, recommended tools, and trainings.
Speaking & partnerships
Bring Melissa’s expertise to your audience or sponsor content.
Want our latest course creation tips?
Subscribe to Wit & Wire Weekly and we’ll send you bite-sized course creation tutorials and simplified marketing strategies every Thursday.
