For solopreneurs & creators tired of figuring out email marketing ALONE…
Email Engines helps you build a simple, strategic email marketing system in bite-sized, revenue-ready stages
So you can attract perfect-fit buyers and make sales on autopilot, even if your audience is small or you really (really) don’t want to send a weekly newsletter
Enrollment closes Thu, Jul 24, 2025 at 11:59 PM PST. We start on Mon, Aug 4, 2025.
“Email is the only place I am 100% consistent!”
KATIE DEVLIN, THINGS KATIE MAKES
Email marketing isn’t one big question ― it’s hundreds of them
Everyone says it’s the key to turning followers into loyal fans who buy what you sell, engage with your content, and fuel a sustainable business.
But the second you think about setting it up… you’re suddenly hit with a flood of decisions you have to make:
- Which email platform should I use?
- How do I set it up “right” from the start?
- How do I email people without feeling spammy or salesy?
No wonder it feels easier to keep putting it off. 🫤
Or maybe you’ve already dipped your toe into the world of email marketing
- You’ve got a freebie ― but you’re pretty sure it’s attracting the wrong audience (because no one’s buying what you’re selling).
- You’ve collected some subscribers — but you haven’t emailed them in months (and now it feels awkward to pop back in…)
- You’ve sent a few newsletters — but coming up with something new to write about *every* week feels like a chore (and you’re not sure anyone’s getting value from them anyway).
And trying to sort out sequences, tags, automations, segmentations, and funnels on top of all of that?
It’s like trying to build a jigsaw puzzle with half the pieces missing (and no idea what picture you’re trying to build).
Let’s zoom out for a second
Email marketing isn’t just a newsletter, a freebie, or another marketing platform to juggle.
It’s the foundational operating system of your business.
(And the key to getting your time back!)
When it’s done right…
👉 Your emails welcome new subscribers and introduce them to your best content or offers right away.
👉 You follow up with subscribers automatically at just the right moments with messages that feel personalized, relevant, and built for them.
👉 Your business grows consistently, not only through audience building, but also through increased Lifetime Value (aka repeat, happy customers).
And the good news?
You don’t need a giant list, expensive branding, or even a finished product to make email work.
You just need to build the right Engines to attract, engage, and convert perfect-fit subscribers while you focus on your zone of genius.
Meet the Email Engines that quietly power your business behind the scenes
The Lead Engine
Brings aligned subscribers into your world through strategic entry points so your list grows full of potential buyers, not just freebie collectors.
The Sales Engine
Creates a clear, repeatable path to sell your products or services ― so you don’t have to rely on referrals or going viral on social media to see consistent Stripe notifications in your inbox.
The Buyer Engine
Delivers a smooth, standout experience that builds trust and loyalty so new customers get great results, feel supported and satisfied, and are excited to buy from you again.
Think of these as the core elements in your larger email ecosystem.
With these three automations in place — plus a system that makes consistency doable (even when you’re busy) ― you’ll no longer wonder:
- What do I send?
- Who do I send it to?
- How do I actually make sales from this?
Instead, you’ll have a complete, revenue-ready system that:
👉 Allows you to grow your business because you’re continuously welcoming prospective buyers into your world
👉 Builds real trust and connection with an audience who open, click, and engage with your emails ― not just scroll past
👉And works quietly in the background to turn subscribers into sales consistently ― not just during a big launch
And I’m going to show you exactly how to build it!
Introducing
Email Engines
A step-by-step program to help you build your complete email marketing ecosystem ― one momentum-building project at a time
Over 12-weeks, we’ll set up your essential automations, send strategic emails with ease, and start making sales now, not “someday”(with any audience size).
By the end, you’ll have a streamlined email system running in the background — so you can stop overthinking what to send and focus on the work you actually enjoy.
Enrollment closes Thu, Jul 24, 2025 at 11:59 PM PST. The program starts Mon, Aug 4, 2025.
“Email Engines helped me set up and understand email marketing, giving me the confidence to dive deeper on my own
It’s a step by step guide that walks you through all the start up settings, how to create automations, great prompts to get your automated emails drafted, support on how to get your first lead mag launched and accountability to make it happen.
Now I have 1 solid opt in + 3 other ways they can get into my email list. All emails are refined and are now walking them through a journey vs just giving them a bunch of “content.”
A big win was getting my first sale through email passively!”
REBECCA FOSTER, Owner & Lead Designer, Align Interior Design
Email Engines is the only program that helps you earn while you build so sales can start rolling in even with a tiny audience
This isn’t about crossing your fingers and hoping it pays off months from now…
It’s about setting up a strategic email system from day one ― with the right big-picture plan, automations, and support to grow your list and guide subscribers toward your offers.
Each week, you’ll take focused action to…
✅ Attract aligned subscribers who want what you sell
✅ Set up simple, automated email sequences that build trust and guide people towards your offers
✅ Start making sales without needing a massive list
✅ Share value with your list so that your subscribers are excited to open & engage with future emails
And whether you’re starting from scratch or have a half-built setup that hasn’t quite clicked…
You’ll walk away with a complete working email system that brings in leads, builds real relationships, and sells on autopilot — all without daily emails or constant content creation.
Here’s what we’ll build together ✍️
Over 12 weeks, you’ll complete 8 step-by-step projects.
Each focused project builds on the last. So by the end of Email Engines, you’ll build all of your essential automations, plus you’ll have simple systems to attract leads, build your list, and create effective emails that feel good to write and get results.
PROJECT 1
Your Strategic Foundation
To start, we’ll simplify your email setup by mapping out your entire subscriber journey step-by-step — so you can finally see how all the pieces fit together, without the overwhelm or second-guessing.
You’ll walk away with:
- A clear, simplified map of your email ecosystem — so you’ll know exactly what to send, when to send it, and how it all fits together (no more flying blind).
- Your Email Marketing Platform (EMP) set up and ready to go — with step-by-step guidance to choose the right tool and get it set up without unnecessary complexity.
(Already have an EMP you like? You can skip this OR evaluate whether your current platform is still right for you and your business growth.)
- A defined subscriber journey that aligns with your current goal — whether that’s building your list or selling a product or service (even if you don’t have one yet).
PROJECT 2
Your Lead Engine
We’ll start simple for your first automation, which should attract warm prospects for your current or future offers. (Not freebie seekers.)
You’ll walk away with:
- A lead magnet that’s irresistible to your perfect-fit subscribers — and easy to create in just one sitting with tools you already know.
- A landing page and opt-in form that starts bringing in new subscribers right away (no tech headaches required).
- A simple automation that seamlessly delivers your lead magnet — so you’re not ghosting new leads.
- The option to use a Named Newsletter as a Lead Engine — if that fits your audience and goals.
- A strategy that attracts prospective buyers― so your list growth naturally leads to revenue. (Watch as list-building becomes your most profitable activity!)
PROJECT 3
Your Welcome Engine
Your Welcome Engine is your first (and best) chance to turn new subscribers into loyal fans by building trust and sparking connection from day one. And the best part? It all runs on autopilot.
You’ll walk away with:
- A personalized welcome sequence built from my flexible framework and proven prompts — so you know exactly what to say (without forcing it with a generic one-size-fits-all template).
- My swipeable Welcome Sequence outline so you won’t have to start writing from scratch or spend hours staring at a blinking cursor.
- A strong first impression that positions your expertise and guides subscribers toward the next right step — whether that’s a roundup of your best content or a recommended paid offer.
- Your Welcome Engine fully set up and automated (using my simple, step-by-step tech tutorials) — so it runs quietly in the background.
PROJECT 4
The +100 Challenge
With your first essential automations up and running, it’s time to start growing.
During this challenge, you’ll create a focused visibility launch plan to welcome an extra 100 aligned subscribers into your world — and a repeatable plan to continue growing your list long after our program is over.
You’ll walk away with:
- A 30-day marketing plan that’s tailored to your strengths — whether that’s Instagram, podcasts, referrals, or something else entirely.
- A simple organic visibility strategy personalized for *your* business — so you can build your list without stretching yourself too thin trying to “show up everywhere.”
- A Quarterly Promo Plan — so you know exactly what you’re promoting and when, with a strategy that works with your life, not against it.
- A Monthly Content Calendar — so you can stay consistent without scrambling for last-minute ideas.
PROJECT 5
Your Newsletter & Broadcast Calendar
No more overthinking what to write about, or how often you “have to” email your list. Together, we’ll plan your email marketing calendar for the next month, plus a system to email your audience consistently with confidence — without requiring a weekly newsletter (unless you want one) or hours of your time every week.
You’ll walk away with:
- An introduction to your Broadcast List, including when to send Broadcasts vs. Automations.
- A simple segmentation strategy — so you can send more personalized emails without overcomplicating it.
- A newsletter format and schedule that is both strategic and realistic to maintain — whether that’s weekly, bi-weekly, or monthly.
- At least one new newsletter sent to your subscribers ― plus the next 3 emails mapped out in yout Content Calendar so you know exactly what you’re going to write about next.
- The tech know-how to confidently build, test, and send your newsletters inside your EMP.
PROJECT 6
Your Sales Engine
Good news: you don’t need a big launch – or a big list – to start making sales.
Instead, I’ll help choose an existing offer you can promote (or launch) now, and build an email sequence that sells it naturally, without sounding pushy or forced.
You’ll walk away with:
- A high-level overview of the distinct types of Sales Engines you can use to pitch different offers, including Call Engines, Application Engines, Webinar Engines, Challenge Engines, Waitlist Engines.
- A simple Broadcast Campaign to promote your current (or upcoming) offer to your email list within the next quarter. (You’ll choose the specific dates to suit your schedule.)
- A live or automated sales sequence and sales psychology tips I’ve learned from 7-figure copywriters to pitch your offer without being pushy or manipulative.
PROJECT 7
Your Buyer Engine
A sale marks the beginning of a very important relationship with your new customers. That’s why Buyer Engines are so important to help you engage with clients or students and help them become success stories, raving fans, and repeat customers.
You’ll walk away with:
- An overview of how to delight customers via Buyer Engines and set the stage for repeat business.
- A fully built New Client Onboarding or New Student Onboarding automation.
- A system to stay connected with customers so they come back again and again.
- An optional automation to request testimonials from buyers automatically
PROJECT 8
Your Expansion Plan
Once your core engines are running, it’s time to expand with intention. You’ll learn how to analyze, optimize, and automate key parts of your email ecosystem so it keeps growing and evolving with your business over time.
You’ll walk away with:
- The skills to confidently analyze any email, campaign, or automation — so you can spot what’s working (and what’s not) and make adjustments.
- A step-by-step intro to using Zapier (if needed) to automate your backend — even if you’ve never used it before.
- Monthly + Quarterly Email Systems you can personalize and reuse — so your email marketing runs smoothly and efficiently without last-minute stress.
Enrollment closes Thu, Jul 24, 2025 at 11:59 PM PST. The program starts Mon, Aug 4, 2025.
You won’t be left to figure it out alone
This isn’t another self-paced course with an unreachable instructor.
Email Engines combines structure and personal support so you’ll never have to guess your way through tech, strategy, or what to send next.
Here’s how it works…
💻 Bite-sized, self-paced lessons
Each project is broken down into short, actionable videos ― plus starter scripts and templates ― so you can make progress at your own pace, in manageable steps.
🔧The Tech Vault
No more Googling random tutorials or praying you clicked the right buttons.
You’ll unlock simple, step-by-step tutorials to help you:
- Confidently choose and set up your Email Marketing Platform (with my top recs if you haven’t picked yours yet).
- Build landing pages, automations, and opt-in forms without getting stuck or frustrated.
- Integrate everything smoothly so your emails send when they’re supposed to (and you can avoid stressful tech mishaps).
For transparency, Email Engines currently includes tech tutorials for Kit, Kajabi, Mailerlite, and ActiveCampaign.
👥 Private peer community
You won’t be doing this alone. Inside our Wit & Wire community, you’ll be surrounded by thoughtful solopreneurs who are building their own email engines right alongside you.
You’ll be able to…
- Ask questions if you want a second opinion, or if you’re feeling overwhelmed
- Get feedback from other business owners (who may even be in your target audience)
- Celebrate wins and feel less alone in the messy middle
- Stay accountable — even between lessons
And by the way, I (Melissa) personally respond to every post in our community, too. So you’ll hear from me within 1-2 business days if you ask for help.
Plus, unlock two special bonuses
When you join by July 24, you’ll also receive access to these exclusive bonuses:
BONUS #1
6 months of biweekly Group Coaching calls with Melissa
If you want my personal support, you’ll have access to 6 months of live, biweekly group coaching calls on Thursdays at 2:00 PM EST.
You’ll have the chance to:
- Get personalized feedback on your strategy, automations, emails, or landing pages
- Ask specific questions about your email ecosystem or the tech
- Workshop your content together in real time — with me and your fellow students in your corner
These calls are your built-in support system to stay on track, build momentum, and make sure everything you’re working on actually works.
Can’t make it live? No worries! You can still submit questions in advance, and I’ll answer them during the call. I’ll tag you when I post the recording so you can watch your personalized feedback when it’s convenient.
BONUS #2
The Personalized Marketing Blueprint
I firmly believe that marketing isn’t one-size-fits-all. I also don’t believe you need to be on 17 different platforms in order to build an audience and attract buyers.
That’s why in this mini course, I’ll help you grow your email list using simple, sustainable strategies that suit you. Think of this as a mix-and-match toolkit with proven ways to attract subscribers, with or without social media.
We’ll cover things like strategic collaborations, evergreen content, paid ads, and other optional methods to grow your audience on your terms.
(This bonus is only available when you join this round of Email Engines and is not sold separately. It will be released in September during the +100 Project.)
“My free and paid digital resources are of higher quality now because I received direct feedback from Melissa and others in my cohort.
What’s so wonderful about Melissa’s support is that she genuinely cares about her students’ success, pours SO much time into tutorials and tech troubleshooting, and actually enjoys the technical components, rather than trying to avoid or dreading them.
It’s wild to have found someone so good at conceptual thinking, business development, adult teaching/learning, and the minutia of technology.
Now, I’m incredibly confident in the set-up of my systems and I know that they (and I) can handle growth.
I feel more confident in marketing my resources, which will lead to higher conversion rates at different points within my systems. The behind-the-scenes feel like what’s required of a “real business.”
By the way, I’ve taken both Course Builders and Email Engines, and they’ve both broken down what could feel like overwhelming amounts of work into manageable pieces while still helping you produce quality offerings.
Thank you, Melissa!”
RIANNE BECRAFT, Career & Life Change Coach
Ready to finally build the email ecosystem your business needs to grow and sell on autopilot?
Enrollment closes Thu, Jul 24, 2025 at 11:59 PM PST. We start on Mon, Aug 4, 2025.
PAY in full
$1000
4-MONTH PAYMENT PLAN
$250/mo
“The course has been a real eye-opener and most importantly really practical and implementable.
You are so patient and have such a wealth of advice. I feel much more confident using my email marketing software, and the weekly calls ensure we make progress and hold us to account.
Thank you Melissa!”
HEIDI YU SPURRELL, Founder, Future Green Global
Within your first 12 weeks, you’ll walk away with:
✅A complete email system working quietly in the background — so you can have subscribers coming in, emails going out, and revenue rolling in — all without being “on” 24/7.
✅ A growing list of engaged subscribers who are genuinely interested in you and your business — not just freebie-hunters who will never pay.
✅ At least one offer selling through email — like a 1:1 service or a simple offer you already have ― without needing a polished sales page, big audience, or “perfect” funnel.
✅ A clear, sustainable, broadcast plan for what to send and when — so you’re never stuck wondering, “What the heck do I write today?”
But you don’t have to take my word for it…
Check out what these business owners have to say about Email Engines ⬇️
“This course is so much MORE than just email marketing!
Now, I have an email marketing platform I love, a live website with an embedded newsletter sign-up form, and the confidence to promote my business everywhere because I know my systems are solid!
I am incredibly glad I found Email Engines when I did! After only being in business for a few weeks and having an email list of zero subscribers, I wasn’t sure if I was ready for a marketing course. Thankfully, I decided to sign up anyway.
Melissa taught the technical details of creating landing pages and email automation. As a brand-new business owner, I would have struggled so much without Melissa’s recommendations.
Melissa is extremely knowledgeable about running a business online, and I am thoroughly impressed with the level of detail she provides in each response and feedback request. She genuinely cares about the success of each student.
I highly recommend this course, and I can’t wait to work with Melissa again in the future!”
Kaylie Bigham, CPA
“Email Engines is worth every penny!
There are so many nooks and crannies to the process and the tools. It would take forever on your own plus the course gives you community and feedback.
I now have focus and flow. I have a specific to-do list where the items get checked off as completed. It’s no longer vague activities to be done off into the future somewhere.
I have just completed putting my emails together in preparation for launching my mini course which I want to use to lead into my signature course.”
GARY MONTI, Change Management Consultant
“In the past three months, I’ve set up an email marketing system, in other words a funnel, which I think is essential to any business.
Melissa is a passionate teacher and eager to help.
If you want keep track on those who are leads and those who are customers Email Engines is a great course.”
ALEXANDER STEENHORST, dr.DRAW
“Melissa’s Email Engine’s course is to date the best course I have taken.
She organized the course out in a way where you are educated and informed, then shown how to actually implement it through tech tutorials and coaching calls. I felt very aligned with Melissa’s teaching style and have a feeling I will be back for more of her courses soon!
I have understood the value in an email list for a long time, however I always felt I needed a plan and a clear understanding before I could dive in.
This investment gave me the confidence to get my content into the world and now I have a clear way to deliver free resources, valuable content as well as promotions to my audience outside of my local referral network.”
REBECCA FOSTER, Owner & Lead Designer, Align Interior Design
“I have 8000+ email subscribers now. Very grateful to have taken Melissa’s course.”
Paras Karmacharya, Rising Researcher Academy
Hey! I’m Melissa, the founder of Wit & Wire 👋
And yes, I’m yet another person talking about the power of email marketing.
But that’s because I’ve seen what happens when it actually works.
Before Wit & Wire, I held full-time email marketing roles…
- As Ramit Sethi’s Senior Course Launch Manager, where I managed 12–18 email launches per year and helped generate 8+ figures in sales annually.
- At Teachable, where I led all major email campaigns as Director of Marketing Engagement, from Black Friday promotions to educational content that’s helped 100,000+ creators.
But the real turning point?
Using everything I’d learned, I built my own Wit & Wire email list from 0 to 3,000 aligned subscribers in 3 months…
And now, to 30,000+ people who are genuinely excited to hear from me.
My list became the engine that drives my business forward. And I’ve brought in over $1M in digital product revenue to date.
All without spending much time on social media – I haven’t posted in a year – or forcing daily emails to stay relevant.
Now, I love teaching other online business owners how to build their own simple, sustainable email ecosystems so they can connect with their best people in personalized ways.
And whether you’re brand new to email marketing or you’re ready to level up and solidify what you’ve started…
Email Engines will help you build a personalized email ecosystem that grows your list, nurtures trust, and generates revenue even while you’re in the thick of client work or content creation.
“Email Engines is PERFECT for anyone else like me who needs a boost and a cheerleader to get their sales funnel and lead magnets working for them.
I discovered Melissa through Course Builders, which is another program I’ve really enjoyed. But about halfway through Course Builders, I realized I wasn’t quite ready for that level of business expansion.
My business is still very early stage, but I know anyone who reaches out to me will be a nurtured lead because of Email Engines. You won’t regret working with Melissa, I assure you!”
ASHLEY CROSBY, Founder, Authentic Narratives
Ready to finally build the email ecosystem your business needs to grow and sell on autopilot?
Enrollment closes Thu, Jul 24, 2025 at 11:59 PM PST. We start on Mon, Aug 4, 2025.
PAY in full
$1000
4-MONTH PAYMENT PLAN
$250/mo
Email Engines is perfect for you if any of these sound familiar…
✅ You’ve built some sort of audience (maybe on YouTube, Instagram, or 1:1 work) — but you’re missing a reliable way to capture that attention or turn it into sales.
✅ You’re a solopreneur or online business owner who’s great at what you do (coaching, consulting, creating) — but when it comes to email marketing, you’re either winging it…or avoiding it completely.
✅ You’ve tried to piece together an email marketing system and grow a list ― but it’s not bringing in leads, engagement, or sales like you hoped (and you’re way too busy to keep tinkering).
✅ You draw a blank each time you even think about writing an email. You want a realistic plan for what to send and how to write engaging emails without overthinking the entire process.
✅ You’re tired of courses that overload you with too much theory, not enough action. You don’t want to learn about email strategy. You want someone to walk you through how to implement one.
✅ You’re craving a simple, sustainable system that earns while you build — something that helps you grow your list, sell your work, and connect with the right people behind the scenes… without needing a dozen complex funnels.
And it’s STILL for you even if…
❌ You don’t want to send weekly newsletters.
Good, because you don’t have to. I’ll help you create a realistic email marketing calendar so you can stay visible and “consistent” without writing weekly newsletters (unless you want to, which is also great!)
❌ You don’t have anything to sell yet.
Perfect. You don’t need to sell something right away.
You can focus on setting up your email marketing system and attracting engaged subscribers — the kind who tell you exactly what they want next, so when you’re ready to sell, you’re not starting from zero.
And if you do want to start selling sooner?
I’ll help you map out a simple way to start selling a 1:1 service or mini product without a huge launch.
❌ You’ve tried email marketing before…and it didn’t work.
You’re not alone. Most people either overcomplicate things, try to build everything at once, or have no idea what to actually focus on.
Without a clear strategy, it’s no wonder it can feel like shouting into the void. Email Engines gives you the structure and hands-on support to finally make email marketing do what you always hoped it would — attract aligned subscribers, build trust on autopilot, and make consistent sales (without burning out or second-guessing every send).
Ready to finally build the email ecosystem your business needs to grow and sell on autopilot?
Enrollment closes Thu, Jul 24, 2025 at 11:59 PM PST. We start on Mon, Aug 4.
PAY in full
$1000
4-MONTH PAYMENT PLAN
$250/mo
PROTECTED BY OUR
100% satisfaction guarantee
I believe deeply in the systems I teach inside Email Engines because I’ve seen them get results.
Plus, thanks to past student feedback, I’ve continued to refine the program to make sure it’s clear, actionable, and genuinely helpful. And I hope my testimonials speak for themselves.
But if you join and realize it’s not the right fit? You’re covered by our satisfaction guarantee.
You have 14 days from our kickoff date (Aug 4, 2025) to explore the first 2 weeks of curriculum and join your first coaching call. And if you decide it’s not the right fit, you can email hello@witandwire.com by Aug 18, 2025 to request a full refund.
(For transparency, my team may follow up with a few questions about your experience so we can continue to refine the program.)
“If you’re feeling lost on where to start building your business, Email Engines is the place to start!
Email marketing is the base of any thriving online business and a non-negotiable if you want to outlive the social platforms and build real relationships with your community!
Since joining Email Engines, I feel more confident in having the foundational pieces to bring new people into my world!
It gave me solid templates to pull from when it comes to creating a lead magnet, and email sequence to follow it. I have now created a lead magnet, a newsletter that goes out monthly, and I created a new subscriber onboarding.
I loved all of the personal touches that Melissa does – from going in and adding more videos based on our needs to giving the step by step templates to take the guesswork out of the next right move.
My favorite part (and why I purchased the program) was the 6 month access to group coaching. I tried to attend as many as possible, and always got personalized attention when I showed up and asked for it. This really helped me get the work done.
Working with Melissa always feels like unbelievable access to a leader in the field who covers all the bases and truly cares. Whether its Email Engines or launching a podcast, the step by step guidance and personalized support that Melissa provides is unmatched.”
Kristina Caltabiano
FAQs
Will this work for my business and niche?
Email Engines is designed for knowledge-based businesses (AKA: people who sell expertise, not inventory).
It’s ideal whether you’re a solopreneur with 1:1 services, a YouTuber or creator with a growing audience, or a creative with digital products in the works.
Inside the program, I’ve supported all kinds of online business owners— from career coaches to food sustainability consultants, sobriety coaches, interior designers, children’s book authors, and more.
Essentially, if your business is built around you and your knowledge? You’re in the right place.
*This program is NOT for traditional e-commerce businesses or anyone selling physical products.
How is this different from Course Builders and Mini Masters?
Great question! Each of my programs supports a different goal:
Email Engines is the best place to start if you’re new to email marketing or piecing together how to attract leads, write emails that feel good to send, and make sales. It’s the most beginner-friendly program I offer — no existing list or audience required.
(And, it means you’ll have an engaged list of subscribers to launch to when your signature course is finished).
Mini Masters helps you create and sell small digital products like templates, toolkits, or short workshops. It’s great once you have a small list and want to start earning quickly. This is mostly focused on product creation over audience-building.
Course Builders is my more advanced program for building and launching your signature online course. Because we get into deeper launch strategy, it’s best suited for creators with at least 500 email subscribers.
I recommend starting with Email Engines to build your email foundation, then move to Mini Masters or Course Builders when you're ready to launch and scale your signature offers.
How long will I have access to the materials?
You’ll get lifetime access* to the self-paced curriculum and resources, so there’s no penalty for going at your own pace.
Even after the 12-week group schedule wraps, you’ll be able to revisit everything as your business grows and you want to refine or expand your email system.
The live Group Coaching calls will end after six months, at the end of January 2026.
*Lifetime refers to the life of the program.
What if I’ve already set up an Email Marketing Platform?
Great! You won’t be starting from scratch.
Email Engines meets you where you are, so if your EMP is already set up, you’ll move straight into the good stuff: building your lead magnet, automations, and action steps.
Plus, if you’re not sure you picked the right platform, I’ll help you evaluate whether it still fits — and if switching makes sense, you’ll have tech tutorials to guide you every step of the way.
What if I don’t have anything for sale yet?
That’s totally fine — you don’t need to rush into selling right away.
Email Engines is designed to help you build your list with the right people while you’re still figuring out what to offer (or working a full-time job).
You can simply focus on growing and connecting with a warm, engaged audience so that when you are ready to sell, you’ve already laid the groundwork.
And if you do want to explore ways to earn sooner, we’ll look at simple options like 1:1 services or mini offers — but only if that’s a fit for you.
What if I’ve tried email marketing before and it didn’t work?
You’re not the only one. A lot of past students joined Email Engines with a half-baked setup: a freebie no one downloads, a welcome sequence with no clear steps, or a list full of subscribers who never click or buy.
The problem usually isn’t effort. It’s a disjointed or overcomplicated strategy. When the pieces aren’t connected, you won’t attract the right people, and your emails won’t lead to sales.
That’s exactly what Email Engines is here to fix.
Together, we’ll build your full email ecosystem from the ground up — starting with just the essential engines that quietly power your business.
You’ll also create a consistent broadcast plan that helps you show up without burning out.
So instead of winging it or wondering what to send, you’ll have:
✅ A clear plan
✅ An email ecosystem that actually runs on autopilot
✅ Non-spammy emails you want to send
✅ A list of people who are excited to hear from you!
And if you’re a step-by-step guide and built-in support to help you get there, then Email Engines coud be a great fit.
💡 Note: If your systems are already fully built and you’re looking to fine-tune advanced conversions or optimize launch sequences, this likely isn’t the right fit. (Email Engines is beginner-friendly.)
How much tech do I need to know?
You don’t need any previous email marketing experience to join Email Engines, but you do need to feel comfortable working with online tools and platforms.
Inside the course, I walk you through how to choose (or switch to) an Email Marketing Platform (EMP) and give you easy-to-follow, step-by-step tutorials to set up your automations and sequences without complexity.
I want to be transparent; this isn’t for someone who’s extremely tech-averse. But as long as you’re comfortable clicking around, learning new things, following simple steps, and asking for help when needed, you’re in the right place.
Which Email Marketing Platforms do you cover?
I have tech tutorials for the following platforms:
- ActiveCampaign
- Kit (formerly ConvertKit)
- Kajabi
- MailerLite
For transparency, these are my partner links.
What if I have more questions?
We’d love to help! Email me and my team at hello@witandwire.com and we’ll give you our genuine guidance on whether or not Email Engines is a good fit.
One last thing
How different would your business feel if…
✨ You had a simple, repeatable system to attract aligned subscribers, nurture real relationships, and make sales without needing to post every day or wait for referrals.
✨ Your subscribers didn’t just open your emails — they replied, engaged, and told you exactly what they wanted next (then bought it).
✨You stopped overthinking every send because you had a clear plan, proven prompts, and systems doing the heavy lifting in the background.
✨ You sent emails consistently (however you define that)— and it felt easy, sustainable, and even fun.
✨ You made your first sale from an automated sequence — without having to do multiple LIVE launches
✨You consistently attracted a higher caliber of customers into your world ― the kind who get great results, leave glowing testimonials, and make your work feel deeply worthwhile.
If your answer is, “Yes — that’s exactly what I want.”
Then don’t let email stay stuck on your to-do list for “someday.”
With Email Engines, you’ll get step-by-step structure, hands-on support, and the accountability boost to finally get your email ecosystem built and running.
And I’d love to help.
Ready to finally build the email ecosystem your business needs to grow and sell on autopilot?
Enrollment closes Thu, Jul 24, 2025 at 11:59 PM PST. We start on Mon, Aug 4, 2025.
PAY in full
$1000
4-month PAYMENT PLAN
$250/mo
100% Satisfaction Guarantee: Try this course in full for 14 days, and if you aren’t happy with your purchase, you can email hello@witandwire.com within 14 days of our start date (August 4, 2025) and we’ll issue a full refund.