Melissa Guller a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting.
She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.
Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped nearly 2,000 podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love.
After working for General Assembly, Ramit Sethi, Teachable, and myself (Wit & Wire), I’ve realized that I have a really unique perspective on the online business world. Here are my favorite topics to speak about.
Here are a few of my favorite podcast interviews plus a solo episode, to give you a sense of my style and expertise.
In this episode, Melissa tackles the hurdles and simplifies the steps of creating and selling an online course. You’ll also hear amazing success stories that will leave you inspired, no matter what you’re an expert in.
Melissa shares her experiences with a podcast that has a “big” audience versus a podcast that has a “small” audience. She debunks the myth that you need thousands of downloads per episode to start earning money as a podcaster. We also chat about using a podcast as a marketing platform to promote online courses or other products and services, without getting all “used car salesman”.
Last year (2020) was the biggest year in podcasting yet, with a record number of new podcasts launched. But I know 2021 is poised to be even bigger, as annual ad spend will pass $1B while Spotify, Apple, and Amazon compete for listeners’ attention on a whole new scale.
In this solo January 2021 episode from my own podcast (Wit & Wire), I covered the top 10 podcasting trends to watch in 2021, including everything from platforms to monetization, marketing, video, and of course, sponsorship.