2024 Solopreneur Black Friday: the 25+ best deals for online business owners & course creators

Cyber Monday is here, and especially for solopreneurs, it’s the perfect opportunity to save money on equipment, cameras, microphones, and online business software.

Transparency Disclosure: This post includes affiliate links, which means I may earn a small commission if you make a purchase. And as an Amazon Associate, I earn from qualifying purchases.

This list only includes tools and resources I use and recommend year-round at Wit & Wire, and if you do use my links to make a purchase, it’s a great way to support Wit & Wire at no additional cost to you. So thank you!

Online course creation platforms

Selling online courses is one of my favorite strategies to help everyday experts scale their revenue online. So if you’re thinking about adding courses or digital products to your online business, then Black Friday is a great opportunity to save on a course creation platform.

If you’re looking for my recommendations, you can watch my course platform comparison on YouTube:

💡 You can also download our side-by-side comparison in our free Course Creation Toolkit.

💻 Kajabi

• My current #1 pick for the best all-in-one course creation platform
• Deal: 50% off for 12 months on all monthly and annual Kajabi plans
• Dates: 11/25/24 – 12/2/24

💻 Thinkific

• My current #1 pick if you’re looking for a specialist course creation platform
• Deal: 50% off for 3 months + extra bonuses
• Dates: 11/12/24 – 12/2/24

💻 ThriveCart

• A high-value pick for a specialist course creation platform. (You pay a one-time lifetime price, so there are no recurring fees.) But there are some technical quirks worth considering.
• Tutorial: I recommend watching my ThriveCart Learn Tutorial on YouTube before purchasing
• Deal: Save $100 on ThriveCart Ultimate (ThriveCart Pro + Learn+), or save $50 on ThriveCart Pro
• Dates: 11/22/24 – 12/2/24

💻 Teachable

• A runner-up for best specialist course creation platform
• Deal: 25%+ off all plans, with the best savings in the beginning of the promo
• Dates: 11/21 – 12/2, although the savings and coupon codes vary:
  • Nov 21- 24: 35% off with code 2024BF35
  • Nov 25 – 28: 30% off with code 2024BF30
  • Nov 29 – Dec 2: 25% off with code 2024BF25
  • Dec 2 – Dec 6: 50% off annual plans only with code RENEW50 (new — might only work for existing customers)

💻 Podia

• A runner-up for best specialist course creation platform
• Deal: 15% off all paid plans for 12 months, for both new and upgrading users. Or 30% off for 12 months when you upgrade your Podia Email plan.
• Dates: 11/29 – 12/2

💻 HighLevel

• An all-in-one platform with CRM management (for client work) and course creation functionality
• Deal: 50% off your first 3 months
• Dates: 11/25/24 – 12/2/24

💻 LearnDash

• A WordPress plugin with course creation functionality
• Demo: Watch my LearnDash YouTube Tutorial
• Deal: 40% off all new customers and 25% off for existing customers
• Dates: 11/27/24 – 12/3/24
• Coupon: BFCM2024

👥 Circle

• My current #1 pick for a course creation platform with community & event spaces
• Deal: Save 25% on the Enterprise annual plan – For what it’s worth, I don’t think solopreneurs need this plan. I personally use the Professional Plan, and I think it’s the right choice for new Circle users. Unless their Black Friday offer changes, I’d stick with a free trial on the Pro plan.
• Dates: 11/26/24 – 12/3/24

👥 Heartbeat

• Another great community platform with course creation features
• Deal: 50% off first 6 months + free monthly office hours (packaged)
• Dates: 11/29/24 – 12/2/24

Email marketing platforms

There’s a lot to consider when you choose an email marketing platform. So if it’s helpful, I have a side-by-side comparison video of my favorite email marketing platforms here on YouTube.

✉️ Beehiiv

• An easy-to-use email marketing platform, perfect for anyone who just wants the essentials
• Deal: 20% off on all annual plans, plus unlock Perplexity Pro for free (as a bonus)
• Dates: 11/25/24 – 12/2/24
• Code: BFCM24

✉️ Kit (formerly ConvertKit)

• One of our top recommended email marketing platforms for online business owners
• Deal: 30% off Creator Annual Plan for new users up to 10K subscribers (best deal of the year)
• Dates: 11/25/24 – 12/3/24

✉️ MailerLite

• A great budget email marketing platform, with the best free plan for any email marketing platform
• Deal: 33% off (4 months free) on any annual plan
• Dates: 11/21/24 – 12/17/24

✉️ Moosend

• A good budget email marketing platform with powerful automation features
• Deal: Save 20% off monthly plans (BF20MOO), 40% off annual plans (BF40MOO)
• Dates: 11/18/24 – 12/2/24

Website tools & templates

🔗 NameCheap

• My preferred domain registrar to purchase domains
• Deal: 50%+ off .com domains and up to 97% off other promos
• Dates: 11/29/24 – 12/2/24

🖥️ KadenceWP

• One of my favorite foundational WordPress themes. (I used it for years.)
• Deal: 40% off for new customers, 25% off for existing customers, and $150 off Lifetime Bundle
• Dates: 11/19/24 – 12/3/24

🖥️ Carrd

• My favorite tool to create a simple one-page website or landing page
• Deal: 40% off pro plan, making it just $12/year
• Dates: 11/21/24 – 12/6/24
• Coupon: BF2024

🖥️ Ghost

• Simple, effective Squarespace templates and plugins to add features to your website
• Deal: 50% off all templates anda plugins
• Dates: 11/29/24 – 12/2/24
• Coupon: EARLYACCESS

🖥️ Lasso

• WordPress plugin used to create affiliate links & embeddable featured product areas
• Deal: 50% off all plans
• Dates: 11/29/24 – 12/2/24

🎨 Launch in Style

• Kajabi templates & sales page templates for coaches and course creators
• Deal: 40% off all templates, with some special bonuses for early buyers
• Dates: 11/24/24 – 12/2/24
• Coupon: BF2024

🎨 Just Add Your Brand

• Kajabi website themes, sales funnel templates, and course theme templates
• Deal: 25% off all templates
• Dates: 11/25/24 – 12/2/24
• Coupon: None needed

🎨 Davey & Krista

• ShowIt and WordPress templates designed to convert
• Deal: 35% off all templates, including new releases
• Dates: 11/18/24 – 12/2/24

🎨 TONIC Site Shop

• Designer ShowIt templates & Canva templates
• Deal: 20% to 30% off the entire shop
• Dates: 11/26/24 – 12/2/24

🎨 Bluchic

• Elementor WordPress templates for online business owners & coaches
• Deal: 30% off all templates
• Dates: 11/25/24 – 12/2/24

📖 Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners

• A book by Gill Andrews with practical tips you can apply to your website today to get more clients and sales.
• Deal: On sale for $1.99
• Dates: 11/29/24 – 12/2/24

Stock images & design templates

📸 Haute Stock

• Stock photos & time-saving design templates
• Deal: Save $150 on all annual plans + exclusive bonuses (best deal of the year)
• Dates: 11/25/24 – 12/2/24

📸 Pixistock

• Stock photos and a huge library of design templates
• Deal: Save $200 on an annual membership, or last chance to join for $27/mo
• Dates: 11/25/24 – 12/2/24

Copy templates

📝 The Copy Template Shop

• Copywriting templates for solopreneurs, including About Pages, Sales Pages, etc.
• Deal: Save 40% off all templates and courses
• Dates: 11/25/24 – 12/2/24

✉️ Liz Wilcox’s Annual Pass

• Weekly newsletter templates and swipe examples
• Deal: $108 for a full year
• Dates: 11/25/24 – 11/29/24

Business ops & productivity

💰 Carry

• An all-in-one platform for tax-advantaged accounts (like solo 401ks), investments, and strategy for business owners and high earning professionals.
• Deal: 50% off your first bill (either monthly or annual)
• Dates: 11/25/24 – 11/29/24
• Code: BLACKFRIDAY24

📋 ClickUp

• A task management platfrom — currently my #1 pick for solopreneurs
• Can also be used to create a content calendar or email broadcast calendar
• Deal: 25% off business and unlimited plans for one year (new accounts only)
• Dates: 11/29/24 – 12/2/24

Video platforms

🎥 Descript

• My #1 video and audio recording & editing tool for course creators and podcasters
• No current Black Friday offer announced. Check their website here to see any updates.

🎥 Ecamm

• One of my favorite tools for remote recording with guests, streaming, recording with multiple screen configurations for YouTube or online course videos
• Deal: Save 40% on all annual plans (best deal of the year)
• Dates: 11/29/24 – 12/2/24

🎥 Riverside

• Record high-quality audio and video podcasts with Riverside’s web & app-based remote recording platform
• Deal: 35% off yearly plans
• Dates: 11/26/24 – 12/2/24
• Coupon: BF24

🎥 VidIQ

• A great YouTube plugin for video ideas, keyword research, and AI creation support
• Deal: Get VidIQ Boost for $1 for 30 days
• Dates: 11/26/24 – 11/29/24
• Coupon: None needed, but you do need to create a free account first in order to unlock the deal

🎥 TubeBuddy

• A great YouTube plugin for keyword research & bulk uploading
• Deal: Save 50% on all annual plans
• Dates: 11/25/24 – 11/29/24

💻 EasyWebinar

• One of my top-recommended live + automated webinar platforms
• Deal: 50% off monthly and annual plans + other bonuses (best deal of the year)
• Dates: 11/24/24 – 12/2/24
• Code: MONTHLY50

Cameras & microphones

Black Friday is always a great time to purchase and save on electronics. So if you’re a solopreneur, YouTuber, course creator, or coach, here are a few recommended microphones, cameras, webcams, and office accessories on sale:

• 📷 Anker PowerConf C200 (a great budget webcam)
• 📷 Logitech Brio 500/501
• 📷 Insta360 Link webcam (a great high-end webcam)
• 📷 Sony ZV-1 – This is a great compact-sensor camera, and I’ve used it to film 2 years of YouTube videos. But if you’re looking for an option with interchangeable lenses and more longevity, I recently purchased the Sony A6700, and the Sony ZV-10 II is another great option.
• 📷 Elgato Prompter – This teleprompter has a built-in screen and connects directly to your computer. I own it and it’s by far the best teleprompter I’ve used.
• 🎙️ Blue Yeti
• 🎙️ Shure MV7 – I’ve used this microphone for years (Gen 1 edition), although I’d recommend the newer Gen 2. It’s a great all-around choice for solopreneurs.
• 🎙️ Shure SM7dB
• 💡 Mountdog Softbox Lighting Kit
• 🔌 Eicaus Camera Tripod
• 🔌 NEEWER Basic 74″ Video Tripod
• 🔌 Rode PS 1 Microphone Boom Arm
• 🔌 Elgato Stream Deck MK.2

💡 If you’re want to see the full list of equipment I recommend – including video cameras, microphones, lighting, and accessories – you can also download my free Video Equipment Toolkit.

🪑 Ergonofis

• I love my YouToo desk chair, and they have highly-rated standing desks, too
• Up to 25% on standing desks, ergonomic chairs, and some accessories

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Conclusion

Black Friday is a great time to save as a solopreneur or online business owner. I hope this roundup helped you save a little money this year!