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2023 Black Friday: the 28 best deals for online business owners & course creators

November 22, 2023


Melissa Guller


Transparency Disclaimer: This post may contain affiliate links, which means that we may earn a commission if you make a purchase. This is at no additional cost to you, so it's a great way to support Wit & Wire. So thank you! Full disclosure here.

Black Friday is here, and especially for online business owners, it’s the perfect opportunity to save money on equipment, cameras, microphones, and online business software.

That’s why every year, I like to curate a roundup of my top Black Friday deals for course creators, coaches, YouTubers, and creators, grouped by category:

Transparency Disclosure: This post includes affiliate links, which means I may earn a small commission if you make a purchase. And as an Amazon Associate, I earn from qualifying purchases.

This list only includes tools and resources I use and recommend year-round at Wit & Wire, and if you do use my links to make a purchase, it’s a great way to support Wit & Wire at no additional cost to you. So thank you!

Online course creation platforms

Selling online courses is one of my favorite strategies to help everyday experts scale their revenue online. So if you’re thinking about adding a signature course to your online business, then Black Friday is a great opportunity to save on a course creation platform.

💡 If you’re wondering which platform I recommend, you can download our side-by-side comparison in our free Course Creation Toolkit.

💻 Kajabi

  • Currently my #1 pick for the best all-in-one course creation platform
  • Savings range from $240/year to $1,200/year based on the plan being upgraded
  • This deal is not currently listed publicly; it’s available for current users. If you start an extended 30-day trial here you might be able to see the BF deal in your dashboard, but I haven’t tested it.

💻 ThriveCart

NOTE: ThriveCart announced that they’re increasing the price for new users by the end of 2023. It won’t affect active customers, so if you’ve had your eye on ThriveCart, this is a great opportunity to join. I also recommend Learn+ for course creators.

💻 Thinkific

  • A runner-up for best specialist course creation platform
  • 50% off for 4 months + extra bonuses

💻 Teachable

  • As of recently, they’re a runner-up for best specialist course creation platform
  • Save 25 – 40% on annual plans (best deal of the year)

💻 Podia

  • Another top-rated W&W course creation platform
  • 15% off all paid plans for 12 months, for both new and upgrading users

💻 LearnWorlds

  • Another popular course creation platform with additional SCORM and professional functionality
  • Up to 37% off annual plans

👥 Circle

  • My favorite community + course platform, used to build our student community
  • 25% off annual plans for new customers, or 25% off an upgraded plan

👥 Heartbeat

  • Another great community platform with course creation features
  • 50% off first 3 months + free 1-on-1 onboarding session

Email marketing platforms

✉️ ConvertKit

  • One of our top recommended email marketing platforms for online business owners
  • Annual plans up to 10k subs are up to 30% off for the first year (best deal of the year)

✉️ Moosend

  • My #1 overall budget email marketing platform
  • Save 10% off monthly plans (BFMOO10), 35% off annual plans (BFMOO35)

✉️ MailerLite

  • Runner-up budget email marketing platform (but Moosend has better automation)
  • Save 90% off your first paid month

✉️ Beehiiv

  • An affordable email platform that specializes in newsletters and monetization
  • FYI, their automation features are very minimal, so this won’t be right for everyone
  • Save 20% during their only sale of the year​ (code BFCM23)

✉️ GetResponse

  • An all-in-one marketing platform (email automation, webinars, landing pages, etc.)
  • Save 15% – 40% off all plans (best deal of the year)

✉️ Liz Wilcox’s Annual Pass

  • Weekly newsletter templates and swipe examples for $108 for the full year
  • This offer won’t be available again until BF2024

Video platforms

🎥 Ecamm

  • One of my favorite tools for remote recording with guests, streaming, recording with multiple screen configurations for YouTube or online course videos
  • Save 40% on all annual plans (best deal of the year)

🎥 TubeBuddy

  • A great YouTube plugin for keyword research & bulk uploading
  • Save 40% on all annual plans (code ALL40)

💻 EasyWebinar

  • One of my top-recommended live + automated webinar platforms
  • 50% off Pro Annual + lifetime offers + other bonuses (best deal of the year)

Website tools & templates

🔗 NameCheap

  • My preferred domain registrar to purchase domains
  • 50%+ off .com domains and up to 97% off other promos (code BFCMTLD23)

🖥️ Carrd

  • My favorite tool to create a simple one-page website or landing page
  • 40% off pro plan, making it $12/year (code BF2023)

🖥️ KadenceWP

  • One of my favorite foundational WordPress themes (I used it for years)
  • 40% off all customers, new and existing

🎨 TONIC Site Shop

  • Designer ShowIt templates & Canva templates
  • Save 20% on site templates or 40% on bundles (best deal of the year)

🎨 Davey & Krista

  • ShowIt and WordPress templates designed to convert
  • Save 40% on all templates + get their SEO course for free (best deal of the year)

🎨 23 & 9 Creative

  • Squarespace website templates designed for new fluid engine
  • 30% off all Squarespace themes (code HOLLYJOLLY)

🌐 WPEngine

  • Consistently rated as one of the best WordPress hosting platforms
  • 2-4 months free on annual plans (code CYBERWEEKEND23)

🔎 RankMath

  • My favorite SEO plugin for WordPress
  • Save $10 + tons of bonuses

Stock images & design templates

📸 Haute Stock

  • Stock photos & time-saving design templates
  • Save $100 on all annual plans + exclusive bonuses (best deal of the year)

📸 Pixistock

  • Stock photos and a huge library of design templates
  • Save $100 on annual plans

📸 Styled Stock Society

  • Stock photos and a ​
  • Save 50% on a lifetime membership (code SSSBF)

⚖️ Nicole Cheri Oden

  • My favorite legal templates for online business owners
  • 15% discount when you buy 3 or more individual templates. or save over 25% when you purchase a bundle, like the Protect Your Business Essentials bundle (no code needed)

Cameras & microphones

Black Friday is always a great time to purchase electronics, so here are a few recommended microphones, cameras, webcams, and office accessories:

🪑 Ergonofis

  • I love my YouToo desk chair, and they have highly-rated standing desks, too
  • Up to 20% on standing desks, ergonomic chairs, and some accessories


Black Friday is a great time to save as a solopreneur or online business owner. I hope this roundup helped you save a little money this year!

2023 Black Friday: the 28 best deals for online business owners & course creators 2

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