Black Friday week is here, and especially for solopreneurs, it’s the perfect opportunity to save money on equipment, cameras, microphones, and online business software.
That’s why every year, I like to curate a roundup of my top Black Friday / Cyber Monday deals for course creators, coaches, YouTubers, and creators, grouped by category:
Transparency Disclosure: This post includes affiliate links, which means I may earn a small commission if you make a purchase. And as an Amazon Associate, I earn from qualifying purchases.
This list only includes tools and resources I use and recommend year-round at Wit & Wire, and if you do use my links to make a purchase, it’s a great way to support Wit & Wire at no additional cost to you. So thank you!
Online course creation platforms
Selling online courses is one of my favorite strategies to help everyday experts scale their revenue online. So if you’re thinking about adding courses or digital products to your online business, then Black Friday is a great opportunity to save on a course creation platform.
If you’re looking for my recommendations, you can watch my course platform comparison on YouTube:
💡 You can also download our side-by-side comparison in our free Course Creation Toolkit.
💻 Kajabi
- My current #1 pick for the best all-in-one course creation platform
- Deal: Extended 30-day trial
💻 Circle
- My current #1 pick for a community & course creation platform
- Deal: 25% off Business and Enterprise plans (best price of the year)
- Dates: Wed 11/26/25 – 12/3/25
💻 Thinkific
- My current #1 pick if you’re looking for a specialist course creation platform
- Deal: TBA; no announced deal (check their website for updates)
💻 Teachable
- A runner-up for best specialist course creation platform
- Deal: 3 months for the price of 1 on all monthly plans (new customers only)
- Dates: 11/25/25 – 12/4/25
💻 ThriveCart
- A high-value pick for a specialist course creation platform. (You pay a one-time lifetime price, so there are no recurring fees.) But there are some technical quirks worth considering.
- Tutorial: I recommend watching my ThriveCart Learn Tutorial on YouTube before purchasing
- Deal: Save 15% on all ThriveCart licenses, plus $5,000 free payment processing fees
- Dates: 11/17/25 – 12/1/25
💻 Podia
- A runner-up for best specialist course creation platform
- Deal: 15% off for one year on new Podia signups or upgrades, plus savings on Podia Email (up to 50%)
- Dates: 11/28/25 – 12/1/25
💻 HighLevel
- An all-in-one platform with CRM management (for client work) and course creation functionality
- Deal: 50% off all plans
- Dates: 11/24/25 – 12/1/25
💻 LearnDash
- A WordPress plugin with course creation functionality
- Demo: Watch my LearnDash YouTube Tutorial
- Deal: 30% off LMS, addons, and all bundles
- Dates: 11/24/25 – 12/1/25
Other course creation platforms & membership platforms with Black Friday deals include LearnWorlds (30% off for 6 months), membership.io (up to 40% off), and Mighty Networks (just $99/mo for Growth plan).
Email marketing platforms
There’s a lot to consider when you choose an email marketing platform. So if it’s helpful, I have a side-by-side comparison video of my favorite email marketing platforms here on YouTube.
✉️ Kit (formerly ConvertKit)
- One of our top recommended email marketing platforms for online business owners
- Deal: 60% off the Creator Monthly Plan for 3 months for new users up to 20K subscribers
- Dates: 11/20/25 – 12/1/25
✉️ beehiiv
- An easy-to-use email marketing platform offering their best deal of the year
- Deal: 20% off on all annual plans
- Dates: 11/24 – 12/1/25
- Coupon: 2025BFCM
✉️ MailerLite
- A great budget email marketing platform, with the best free plan for any email marketing platform (up to 500 subscribers)
- Deal: 25% off all annual plans
- Dates: 11/20/25 – 12/1/25
✉️ Moosend
- A good budget email marketing platform with powerful automation features
- Deal: Save 50% off all annual plans
- Dates: 11/20/25 – 12/5/25
- Coupon: SCORE50
✉️ Flodesk
- A basic email marketing platform known for their designed email layouts
- Deal: Their unlimited plan is going away on November 29, so this is your last chance to lock in a flat-rate monthly plan (instead of a scaling plan based on subscriber count)
- Dates: Extended through 12/1/25
Video platforms
🎥 Descript
- A great video and audio recording & editing tool for course creators and podcasters
- Deal: Get 1,000 AI credits + 10 media hours, for free
- Dates: 11/24 – 12/1/25
🎥 Camtasia
- A great video recording & editing tool for course creators
- Deal: Save 50%
- Dates: 12/1/25 – 12/2/25
🎥 Ecamm
- One of my favorite tools for remote recording with guests, streaming, recording with multiple screen configurations for YouTube or online course videos
- Deal: Save 40% on all annual plans (best deal of the year)
- Dates: 11/20/25 – 12/1/25
🎥 Riverside
- Record high-quality audio and video podcasts with Riverside’s web & app-based remote recording platform
- Deal: 35% off yearly Pro, Live, and Webinar plans
- Dates: 11/24/25 –
11/30/25extended through 12/5/25 - Coupon: BF2025
🎥 Tella
- An easy-to-use screen recording tool with basic editing
- Deal: Save 15%+ on all plans
🎥 VidIQ
- A great YouTube plugin for video ideas, keyword research, and AI creation support
- Deal: Up to 55% off plans
- Dates: 11/26/25 – 12/1/25
- Coupon: bfcm25
🎥 TubeBuddy
- A great YouTube plugin for keyword research & bulk uploading
- Deal: Save 30% off all plans, plus unlock access to Title & Thumbnail Mastery bonus course
- Dates: 11/21/25 – 12/1/25
- Coupon: BF30
💻 EasyWebinar
- One of my top-recommended live + automated webinar platforms
- Deal: 40-50% off different plans + other bonuses (best deal of the year)
- Dates: 11/20/25 – 12/1/25
Website tools & templates
🔗 NameCheap
- My preferred domain registrar to purchase domains
- Deal: 57% off .com domains and up to 97% off other promos
- Dates: 11/21/25 – 12/1/25
🖥️ KadenceWP
- One of my favorite foundational WordPress themes. (I previously used it for years.)
- Deal: 30% off for all customers, and $150 off Lifetime Bundle
- Dates: 11/18/25 – 12/1/25
🖥️ Carrd
- My favorite tool to create a simple one-page website or landing page
- Deal: 40% off all Carrd Pro plan upgrades, renewals of existing Pro plans, and even gift Pro plans
- Dates: 11/21/25 – 12/6/25
- Coupon: BLK2025
🖥️ Ghost
- Simple, effective Squarespace templates and plugins to add features to your website
- Deal: 50% off Super Plugins and Templates
- Dates: 11/24/25 – 12/1/25
- Coupon: BLACKFRIDAY
🖥️ Lasso
- WordPress plugin used to create affiliate links & embeddable featured product areas
- Deal: 50% off all annual plans.
- Dates: 11/28/25 – 12/1/25
🎨 Launch in Style
- Kajabi templates & sales page templates for coaches and course creators
- Deal: 40% off all templates, with an extra 15% off if you spend $500+
- Dates: 11/24/25 – 12/1/25
🎨 Davey & Krista
- ShowIt and WordPress templates designed to convert
- Deal: 35% off all templates
- Dates: 11/21/25 – 12/1/25
- Coupon: BLACKFRIDAY
🎨 TONIC Site Shop
- Designer ShowIt templates & Canva templates
- Deal: 20% to 30% off the entire shop (best deal of the year)
- Dates: 11/25/25 – 12/1/25
🎨 Bluchic
- Elementor WordPress & Canva templates for online business owners & coaches
- Deal: 30% off everything in the shop
- Dates: 11/24/25 – 12/1/25
📄 Leadpages
- Landing page builder
- Deal: Save 40% and get a full month of Audience Insights free
- Dates: 11/29/25 – 12/2/25
📄 Convertri
- Landing page builder
- Deal: 32% off monthly plans or 50% off annual plans
- Dates: 11/24/25 – 12/2/25
- Coupon: BFCM32 for monthly plans or BFCM50 for annual plans
Stock images & design templates
📸 Haute Stock
- Stock photos & time-saving design templates
- Deal: TBA; no guaranteed deal
- Dates: TBA
📸 Pixistock
- Stock photos and a huge library of design templates
- Deal: 60% off annual Pixistock memberships (i.e. $150/year)
- Dates: 11/24/25 – 12/2/25
📸 Styled Stock Society
- Stock photos and brand visuals for women entrepreneurs
- Deal: 50% off lifetime membership
- Dates: 11/28/25 – 12/1/25
- Coupon: SSSBF
Legal templates
⚖️ Nicole Cheri Oden (USA)
- Legal templates for online business owners based in the United States
- Deal: 40% off all templates bundles
- Dates: 11/24/25 – 12/1/25
- Coupon: THANKFULLYLEGAL
⚖️ The Contracts Market (Canada)
- Legal templates for online business owners based in Canada
- Deal: 30%+ off contract templates, 40% off Website & Privacy Policy bundles
- Dates: 11/25/25 – 12/1/25
Business ops & productivity
💰 Carry
- An all-in-one platform for tax-advantaged accounts (like solo 401ks), investments, and strategy for business owners and high earning professionals.
- Deal: 50% off annual memberships for new customers
- Dates: 11/28/25 only
- Coupon: CARRY50
📋 ClickUp
- A task management platfrom — currently my #1 pick for solopreneurs
- Can also be used to create a content calendar or email broadcast calendar
- Deal: Save 25% on Business or Business Plus plans
- Dates: 11/26/25 – 12/1/25
- Coupon: GET25BLACKFRIDAY
Copy templates
✉️ Liz Wilcox’s Email Marketing Annual Pass
- Weekly newsletter templates and swipe examples
- Deal: $108 for a full year
- Dates: 11/24/25 – 12/1/25
Podcasting
🎙️ Captivate
- One of my top-recommended podcast hosting platforms
- Deal: 4 months free on every annual plan
- Dates: 11/20/25 – 12/1/25
🎙️ Transistor.fm
- One of my top-recommended podcast hosting platforms
- Deal: 20% off yearly plans
- Dates: 11/24/25 – 12/5/25
🎙️ Hello Audio
- A hosting platform for private podcasts
- Deal: 40% off your first year on any annual plan
- Dates: 11/24/25 – 12/1/25
Cameras & microphones
Black Friday is always a great time to purchase and save on electronics. So if you’re a solopreneur, YouTuber, course creator, or coach, here are a few recommended microphones, cameras, webcams, and office accessories on sale:
Webcams
Video Cameras
- 📷 Sony A6700 – this is the camera I currently use for Wit & Wire’s YouTube videos (as of 2025)
- 📷 Sony ZV-10 II
Camera Accessories
- 🔌 Elgato Cam Link 4K – If you want to use your video camera as a webcam, this is the connector I use and recommend.
- 🔌 Elgato Prompter – This teleprompter has a built-in screen and connects directly to your computer. I own it and it’s by far the best teleprompter I’ve used.
- 🔌 Elgato Stream Deck MK.2
- 🔌 NEEWER Basic 74″ Video Tripod
- 💡 Mountdog Softbox Lighting Kit
Microphones & Accessories
💡 If you’re want to see the full list of equipment I recommend – including video cameras, microphones, lighting, and accessories – you can also download my free Video Equipment Toolkit.
Conclusion
Black Friday is a great time to save as a solopreneur or online business owner. I hope this roundup helps you save a little money this year!
