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2022 Black Friday deals for online business owners & course creators

November 26, 2021


Melissa Guller


Transparency Disclaimer: This post may contain affiliate links, which means that we may earn a commission if you make a purchase. This is at no additional cost to you, so it's a great way to support Wit & Wire. So thank you! Full disclosure here.

Black Friday is here, and ‘tis the season for big savings. I personally love a good deal, and right now, it’s prime time for holiday shopping. I can’t wait to buy tons of cozy sweaters.

But in the past few years, it’s also become a huge opportunity to save money on critical online business tools, course creation tools, podcasting gear, and home office equipment.

And those business expenses add up fast, so every savings counts.

That’s why every year, I’m excited to share a roundup of my top Black Friday deals for online course creators, podcasters, freelancers, solopreneurs, and online business owners. 

Disclosure: This post includes affiliate links, which means I may earn a small commission if you make a purchase. And as an Amazon Associate, I earn from qualifying purchases. But these are the actual tools and resources I’ve used at Wit & Wire, and if you do use my links to make a purchase, it’s a great way to support Wit & Wire at no additional cost to you. So thank you!

Online course creation platforms

Selling your own online courses is one of the best ways to earn money online. (It’s the #1 way I monetize my podcast and earn money here at Wit & Wire.) And if you’re interested in creating your own online courses in 2023, here are the best deals on our top-rated course creation platforms.

🤔 Not sure which option is right for you? Download the side-by-side feature comparison for free in our Course Creation Toolkit.


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If you’re enrolled in any of our Wit & Wire online courses, you’ve seen Teachable in action, since it’s the tool I use to create all of my courses.

Black Friday is the only time of year Teachable ever offers a discount, and it’s a big one. So if you’re thinking about adding online courses to your business in 2022, I highly recommend checking out this offer, which includes heavily discounted access to Teachable’s course creation tools, creator community, and training courses.

Pro tip: If you’re a new course creator, I recommend starting with the Basic Plan, not Pro. Although there are some nice features on Pro, I think you’ll find everything you really need on the Basic plan.

⭐️ Learn More: Save 35% during Teachable’s Black Friday 2022 promotion.


Thinkific is another top-rated course creation platform for online business owners, and a popular choice for Wit & Wire course creators.

They offer a user-friendly interface for admins, a strong student experience, and enhanced community features. You can also collect assignments natively through Thinkific, which is a unique feature that not all course platforms include.

⭐️ Learn More: Thinkific’s Black Friday 2022 deal, their best of the year


A runner-up pick in my course creation platform rankings, Podia shines as a simple tool for anyone who wants the easiest possible solution. The downside is that sometimes I find it too simple, but I think for the right business owner, Podia is a great choice at a very affordable price.

👉 Black Friday Deal: Save 15% on Podia

Email service providers


  • My #1 choice for many new online business owners (best value ESP)
  • Save 25%, the best offer they’ve ever run. And they’re already so inexpensive.
  • There’s no coupon needed; it should auto-apply at checkout.
  • MailerLite’s Black Friday offer



I’ve used so many email service providers (ESPs), and I can confidently say that ActiveCampaign is the most capable, at the best price point, for most coaches, online business owners, course creators, and podcasters.

With plans starting at just $9/mo, they don’t have a free plan, but they make up for it in functionality. You can send broadcast emails, automated emails, and tag your subscribers so that you can identify who’s a customer, to name just one of many ways I use tags.

It’s one of the most crucial tools I use to run my online course business, and for Black Friday, you can save 25% on your first three months.

Online business tools

Tubebuddy (YouTube growth)

TubeBuddy is a browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease. In particular, I use it to do keyword research for my channel, to see more analytics, and to find opportunities to create content to build my channel. I also love the bulk update feature to save time on manual updates as needed.

👉 Click here to save 40% on TubeBuddy
(It’s the biggest savings I’ve ever seen them offer. I use the Star plan.)

EasyWebinar (live and automated webinars)

EasyWebinar is my favorite webinar tool for both live and automated events. Although other tools (like Demio) may have slightly prettier interfaces, EasyWebinar integrates the easiest with ActiveCampaign (my email service provider), and I get a little bit more information in the analytics section, which is crucial for me.

It’s their biggest deal of the year, and you can save 50% on EasyWebinar’s Pro annual plan.

Namecheap (domains)

If you’re looking for a domain (a URL) for your website, Namecheap is my favorite registrar. Their dashboard is really user-friendly, but more importantly, their customer service is extremely helpful. You can use domains purchased through Namecheap for any website from Squarespace to WordPress, Wix, ShowIt, Podpage (automated websites for podcasts), etc.

Click here to see Namecheap’s Black Friday savings.

Design templates & stock images


Want more brand visibility on social media? Welcome to content creation made easy. Build a magnetic brand with the help of Pixistock’s stunning, digital content library of styled stock photos, graphics, templates and time-saving, content planners. 

Not only does Pixistock have countless Canva templates for Instagram, Pinterest, and social media, but they also have templates for lead magnets, course slides, client packets, and so much more.

👉 Save 50% on Pixistock plans

Haute Stock

Most of the beautiful photographs across my Wit & Wire site and courses come from Haute Stock. Instead of searching for hours through stock photo sites that just don’t cut it, you can browse through Haute Stock’s extensive beautiful collections to find exactly what you’re looking for.

They add new images every week and have a wonderful searchable library with every color and topic you could dream of.

👉 Save 25% on Haute Stock for Black Friday

Styled Stock Society

Styled Stock Society is a brand library – created by and for women entrepreneurs – and designed specifically to help you make your business look amazing and cut down on the time and money you spend trying to make your brand look and feel like you want.

Depending on your style, you may prefer Haute Stock or Styled Stock Society. Or maybe you use a lot of graphics and would benefit from joining both!

WordPress themes

Davey & Krista

If you’re building a new website – or ready to refresh the appearance of your current site – you can save 35% on any full website design, add-on page, or semi-custom brand in the Davey & Krista shop. 

👉 Click here to save 35% on all template designs.

Fun Fact: Wit & Wire’s current website theme is Magens from Davey & Krista!


Bluchic creates beautiful, feminine WordPress themes for coaches, bloggers, freelancers, and online shops. I personally used their ChicServe theme in the past and loved it! They’re easy to customize, which I really appreciate.

For Black Friday, you can save 30% on all Bluchic WordPress templates and services, including website installation.

👉 Black Friday Deal: Save 25% on all BluChic templates.

WP Astra

Astra is one of the fastest WordPress themes on the market. It’s not going to come with a gorgeous feminine design like Bluchic, but site speed is critical for websites. Google rates fast sites more highly than slow ones, but on a more human level, if your website is too slow to load, you’ll lose visitors before they even see your great episodes and products.

So if you’re looking for a sleek theme that can be customized to look like almost anything, Astra is a great affordable option. (With over 1,000,000 installs, they’re clearly doing something right.)

👉 Black Friday Deal: Save up to 50% on Astra

WordPress page builders & plugins


Elementor is the leading website builder platform for WordPress. Even if you don’t have any coding expertise, Elementor lets you easily edit your pages and posts to create a beautifully branded site. 

I used Elementor to build almost all of the main pages on my website. Some of the pages are based on templates – more on those below – but I consider Elementor to be one of my must-have website tools for WordPress.

👉 Black Friday Deal: Save up to 30% on Elementor


Speaking of Elementor, it comes with tons of great widgets you can use on your website. A “widget” is a predefined type of content, like a text block, image, or quote.

But if you’re looking for even more widgets and customization tools, I use and love HappyAddons. Their widgets have a fresh, modern feel, and they offer things like pricing tables, team members, and more.

👉 Black Friday Deal: Save 40% on HappyAddons.


Rank Math is a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices. Easily customize important SEO settings, control which pages are indexable, and how you want your website to appear in search with Structured data.

👉 Black Friday Deal: Claim their Black Friday bonus bundle

WordPress site hosting

I know a lot of bloggers like BlueHost for their website hosting. But after starting with BlueHost, I ultimately made the switch to Siteground and then Lyrical Host for faster website speed (and much better support!)

So the two tools I recommend are Siteground and Lyrical Host, both of which are running Black Friday promotions.

OptinMonster (popups & banners)

OptinMonster helps you leave less money on the table by making sure you capture valuable customer email addresses while prospects are visiting your site. And since most relationships are built over time, capturing email addresses is a critical strategy for long-term business growth.

If you go with OptinMonster, I recommend the Plus plan or above to unlock the A/B testing feature. It’s the best way to actually improve your marketing efforts over time.


Microphones & webcams

Black Friday is a great time to purchase electronics, so if you’re in the market for podcast microphones or webcams, here are a few of the best deals I’ve seen so far:

To learn more about my favorite podcast microphones – and to price check on Amazon – check out our Top 5 Microphones for New Podcasters (2022 Edition).

Hindenburg (podcast editing)

My favorite podcast editing tool rarely goes on sale. But for Black Friday, they’re offering their biggest discount I’ve ever seen.

➡️ Click here to save 40% on Hindenburg Pro.


Black Friday is such a great time to save as a solopreneur or online business owner. I hope this roundup helped you save a little money this year!

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