Which comes first: audience or product?


After watching thousands of online course businesses launch using Teachable, there’s a big question I keep coming back to. “When I’m starting something new, should I focus on building a product to sell, or an audience to sell to?” It feels like a “chicken or the egg” scenario, and I’m sure businesses have taken both approaches. But before we get ahead of ourselves and weigh out the pros and cons, what does it mean to build an audience or a product when it comes to online businesses anyway? Option 1: Start with an audience Who is your audience? When we talk about your online business audience, we’re talking about your email subscribers, blog readers, podcast listeners, social media followers, and …

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5 Reasons Why You Should Start a Podcast


It feels like everyone is starting a podcast these days, from your college roommate to your cooler younger sister. And it’s easy to see why! Podcasting keeps growing every year, and it’s the perfect medium to reach people while they’re commuting or on the go, in a way that shows off your personality. But let’s get real for a second. In truth, podcasting is just one of a dozen ways you can share your passions and skills with the internet these days. You could start a blog or a YouTube channel, for starters, or you could do something (GASP) offline! Like learning an instrument, or getting your watercolor on. So even if you’ve thought those magic words before – “I …

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Which podcast format is right for me? (The top 6 options)


Choosing your podcast format will set the vibe of your show for listeners right from the start. But wait, what are we talking about here? What’s a podcast format anyway? Your podcast format explains how many voices are on your show, as well as their purpose. Sometimes there’s only one voice carrying the entire episodes. Other times, there’s a host who brings in small audio snippets from many voices. Or perhaps it’s somewhere in between. On top of the number of speakers, you also have to ask, “What’s their role?”  Are they equal partners, like cohosts? Or is there a clear moderator-interviewee dynamic? You may have an idea in mind about which podcast format you want to choose, which is …

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How to write a good name for a podcast (including a DIY Name Generator for Podcasts!)


Finding a good name for a podcast can feel like a challenge. But here’s the thing.  Naming your podcast matters a lot…but it also doesn’t. Wait, what? Why it matters:  Your podcast’s name (and graphic) are your first impression.  Listeners will make quick judgments about whether or not your podcast “sounds like them.” So in a lot of ways, the name is huge. Why it doesn’t matter (as much as you think): Think about some of your favorite blogs or podcasts. Some of those names are probably made up, or don’t make sense until you’re let in on the explanation.  But you love those podcasts regardless. As listeners, we’re willing to forgive most podcast titles if we love the show. …

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Which podcast microphone is best for beginners? Our top 5 picks (2019 edition)


Choosing your podcast microphone is probably the first major purchase you’ll make as a podcaster. In fact, I’d argue that buying the right microphone is the single smartest investment you can make in your podcast.  It’s not hiring Oprah’s podcast editor or finding the right theme music. And it’s not having the perfect podcast graphic, or even landing your dream podcast guest. It’s the microphone. Audio quality is your podcast’s first impression on listeners, and if it sounds like it’s been cheaply produced, you’ll immediately come across as unprofessional or inexperienced. (And we can’t have that.) But here’s the good news! Getting great audio quality on your podcast isn’t as expensive as you’d think, and it all comes down to …

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Why do people love podcasts?


Believe it or not, the term “podcast” has only been around for 15 years . It was first coined in 2004 by Ben Hammersley as a portmanteau, or a combination of two words, “iPod” and “broadcast.”

But especially within the last decade (the 2010’s), podcast popularity has skyrocketed faster than Pumpkin Spice Lattes in September.

According to MusicOomph, in 2019 there are more than 700,000 active podcasts and more than 29 million podcast episodes. (That’s crazy!!) But the plot thickens; according to Apple’s 2018 reports, these numbers were at 550,000 and 18.5 million last year, respectively.

I’ll do the math for you, friend; that means 150,000 podcasts launched in the last year alone. This blows. my. mind. (Fun fact: three of them were mine! Aka I am the problem.)

Jokes aside, the stats don’t lie. People love podcasts, and people love makin’ ’em. But why? What makes podcasts such a popular medium these days?

Here are 13 Reasons Why five reasons why.

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