š NEW RELEASE
The Lead Magnet Blueprint
In this step-by-step minicourse, youāll create a high-converting lead magnet and fully build your email automation in as little as a day.
āUnderstanding WHAT would happen to my people after they opted in to my lead magnet was one of the key things I loved about working with Wit & Wire (in Email Engines). I wasn’t worried about random people ending up in random places.ā
KATIE DEVLIN, THINGS KATIE MAKES
You already know email marketing is good for business.
Everyone says itās the key to turning followers into loyal fans who buy what you sell, engage with your content, and fuel a sustainable business.
But the second you think about getting started or taking it more seriouslyā¦ youāre suddenly hit with a flood of decisions you have to make:
- Which email platform is right for me?
- How do I set things up correctly to make sure people are getting the emails they asked for?
- How can I make sure I’m attracting serious buyers instead of just freebie seekers?
…the list can feel neverending.
Plus, you might not want to rely solely on social media…if at all.
- Maybe you have a social media following, but feel frustrated that the amount of time you spend creating content doesn’t match up with your revenue earned.
- Maybe you don’t have a social media following…or any interest in building one. And you’re looking at email marketing as a way to build an audience that’s truly yours.
- Or maybe you’re somewhere in between. You see the value of social media, but you don’t want to rely on it exclusively, especially when algorithms and apps are constantly changing.
But the problem with most email marketing advice?
It’s designed for full-time marketers, or large-scale marketing teams.
And – good news – all of those complex strategies like advanced segmentation, branching sequences, and A/B automation testing are all totally overkill for solo creators & online business owners.
Instead, you just need simple, effective automations that make your life easier, not harder.
In fact, I’ve seen too many business owners neglect list building for months – if not years – because it’s felt too daunting or too technical to get started.
But as someone who has personally worked full-time as the Sr. Director of multiple email marketing departments…
…and who currently runs this business (Wit & Wire) as a solopreneur earning 6-figures annually…
…I can tell you with 100% conviction that I don’t use any of the complex funnels my old companies needed.
And when I first launched my business, I started with just one simple lead magnet*, not a whole series of 10+ automations.
(*But thanks to my marketing background, it was the right one.)
I’ve learned that the success of your lead magnet comes down to 2 key decisions:
First, your lead magnet topic needs to target the right audience.
Otherwise, you might accidentally create a lead magnet that primarily attracts freebie hunters who will never pay for any of your offers. (They’ll say even $20 is too expensive, and that’s not the type of audience we want to work with.)
And second, your technical setup needs to be done right the first time.
And you – the creator – need to understand how the fundamentals work so you can not only build it, but troubleshoot things in the future if a) it breaks, or b) you want to create a new lead magnet.
Building an effective lead magnet is the first crucial step in creating an email marketing strategy that helps builds your business long-term.
And if you’re ready to simplify that first step and take the guesswork out of email automation, then I’m excited to help.
Introducing
The Lead Magnet Blueprint
A step-by-step minicourse perfect for coaches, creators, and solopreneurs who are tired of complicated tech solutions and ready for a straightforward approach to building a lead magnet that actually works & builds your audience.
(Even if youāve never built an email automation before)
What’s included? āļø
In this self-paced minicourse, you can create your entire lead magnet & automation in just one day.*
(*Or you can take your time & still launch comfortably within a week.)
PART 1
Create a high-quality lead magnet that attracts perfect-fit buyers for your paid offers
Choosing the right topic for your lead magnet could be the difference between building a list of prospective buyers – who can’t wait to purchase from you – and freebie seekers, who will never pay you a dime.
So in this crucial set of lessons, I’ll help you brainstorm effective lead magnet ideas using 5 key prompts to find just the right resource idea for your audience.
From there, I’ll provide clear step-by-step instructions to actually create the free resource, which is usually a downloadable. (It might be a PDF, Google Doc, or Google Sheet, or you might get a bit creative with a format that suits your best audience.)
You won’t need any advanced design skills to make your high-quality lead magnet, either. (Quality is measured in content delivered, not high-budget design.) We’ll simplify the process so you can create your lead magnet in just one sitting.
PART 2
Write & design a high-converting opt-in page (even without previous experience)
Even though your lead magnet is free, you still need to position it as a high-value resource worthy of receiving someone’s email address.
So in this section, I’ll provide my exact opt-in-page framework to help you write your copy quickly and easily. (Even if you don’t consider yourself a great salesperson or copywriter.)
I’ll also explain why this opt-in page format works so that you can learn the sales psychology behind the strategies.
PART 3
Simplify your tech setup & automate your lead magnet with confidence
Good news: you don’t need an advanced technical or marketing background to build email automations.
But if you’ve never done it before, I know it can feel daunting learning a totally new type of tool with a bunch of new terms and features.
That’s why in this section, I’ll share step-by-step tech tutorial videos that show you exactly how to:
- Build your opt-in page
- Create your automation
- Deliver your free resource (lead magnet) to your subscriber
- Test the entire automation from start to finish
- Publish your lead magnet & start attracting new leads to your email list!
I’m also including a bonus section called āļø Email Marketing Platform Selection, Simplified, where I’ll offer guidance on choosing the right EMP for you based on personalized criteria. I’ll also make recommendations based on those criteria.
(Already have an EMP you like? You can skip this OR evaluate whether your current platform is still right for you and your business growth.)
Ready to attract a list of perfect-fit subscribers?
Join the Lead Magnet Blueprint & create a high-converting lead magnet and fully build your email automation in as little as a day.
Try it out, risk free
100% satisfaction guarantee
Iām really proud of the courses we offer here at Wit & Wire, and itās important to me that you feel confident and excited about your decision.
That’s why you can try this course in full for 7 days. And if you still arenāt happy with your purchase, you can email hello@witandwire.com within 7 days of purchase to request a refund.
(For transparency, we’ll ask you a few questions first to learn more about what didn’t work for you or what we can improve for the future.)
Real lead magnets from the Wit & Wire community āØ
Here are a few examples of active lead magnets created by Wit & Wire students in Email Engines:
Paras Karmacharya, RISING RESEARCHER ACADEMY
KATIE DEVLIN, THINGS KATIE MAKES
Harry Rigney, Online Tax School
Theo Nestor, Theo Nestor Productions
Kind words from Wit & Wire students
The Lead Magnet Blueprint is a brand new course, but the material is tested and beloved by past students in our larger signature program, Email Engines. In the meantime, here are a few testimonials from Email Engines alumni:
āMelissa’s Email Engine’s course is to date the best course I have taken.
She organized the course out in a way where you are educated and informed, then shown how to actually implement it through tech tutorials and coaching calls. I felt very aligned with Melissa’s teaching style and have a feeling I will be back for more of her courses soon!
I have understood the value in an email list for a long time, however I always felt I needed a plan and a clear understanding before I could dive in.
This investment gave me the confidence to get my content into the world and now I have a clear way to deliver free resources, valuable content as well as promotions to my audience outside of my local referral network.ā
REBECCA FOSTER, Owner & Lead Designer, Align Interior Design
āIf you’re feeling lost on where to start building your business, Email Engines is the place to start!
Email marketing is the base of any thriving online business and a non-negotiable if you want to outlive the social platforms and build real relationships with your community!
Since joining Email Engines, I feel more confident in having the foundational pieces to bring new people into my world!
It gave me solid templates to pull from when it comes to creating a lead magnet, and email sequence to follow it. I have now created a lead magnet, a newsletter that goes out monthly, and I created a new subscriber onboarding.
I loved all of the personal touches that Melissa does – from going in and adding more videos based on our needs to giving the step by step templates to take the guesswork out of the next right move.
My favorite part (and why I purchased the program) was the 6 month access to group coaching. I tried to attend as many as possible, and always got personalized attention when I showed up and asked for it. This really helped me get the work done.
Working with Melissa always feels like unbelievable access to a leader in the field who covers all the bases and truly cares. Whether its Email Engines or launching a podcast, the step by step guidance and personalized support that Melissa provides is unmatched.ā
Kristina Caltabiano
āEmail Engines is PERFECT for anyone else like me who needs a boost and a cheerleader to get their sales funnel and lead magnets working for them.
I discovered Melissa through Course Builders, which is another program I’ve really enjoyed. But about halfway through Course Builders, I realized I wasn’t quite ready for that level of business expansion.
My business is still very early stage, but I know anyone who reaches out to me will be a nurtured lead because of Email Engines. You won’t regret working with Melissa, I assure you!”
ASHLEY CROSBY, Founder, Authentic Narratives
āThis course is so much MORE than just email marketing!
Now, I have an email marketing platform I love, a live website with an embedded newsletter sign-up form, and the confidence to promote my business everywhere because I know my systems are solid!
I am incredibly glad I found Email Engines when I did! After only being in business for a few weeks and having an email list of zero subscribers, I wasn’t sure if I was ready for a marketing course. Thankfully, I decided to sign up anyway.
Melissa taught the technical details of creating landing pages and email automation. As a brand-new business owner, I would have struggled so much without Melissa’s recommendations.
Melissa is extremely knowledgeable about running a business online, and I am thoroughly impressed with the level of detail she provides in each response and feedback request. She genuinely cares about the success of each student.
I highly recommend this course, and I can’t wait to work with Melissa again in the future!ā
Kaylie Bigham, CPA
Meet your instructor
Hey! Iām Melissa, the founder of Wit & Wire š
Iām an online business coach & solopreneur with a pretty unique backstory:
Not only have I taught thousands of students and built my own six-figure online course business, but Iāve also been fortunate to work for some of the biggest names in course creation:
- Director of Marketing at Teachable, the popular course creation software
- Sr. Course Launch Manager for Ramit Sethi, NY Times Best Selling Author
- Top-Rated Instructor at General Assembly NYC, 100+ workshops taught
- Top-Rated Instructor on Skillshare, 6,000+ students enrolled
Iāve now used that experience to build my own $1M+ business here at Wit & Wire, and Iām constantly testing new strategies to help my audience of online business owners stay current in a quickly-changing digital ecosystem.
And through Wit & Wireās online programs and free resources, I share everything I know to help creators start & scale a top-notch online business of their own.
The Lead Magnet Blueprint is perfect for you if any of these sound familiar…
ā Youāre a solopreneur or online business owner whoās great at what you do (coaching, consulting, creating) ā but when it comes to email marketing, youāre either winging itā¦or avoiding it completely.
ā Youāve tried to piece together an email marketing system and grow a list ā but itās not bringing in leads, engagement, or sales like you hoped (and youāre way too busy to keep tinkering).
ā Youāve built some sort of audience (maybe on YouTube, Instagram, or 1:1 work) ā but youāre missing a reliable way to capture that attention or turn it into sales.
ā You crave a simple, sustainable system that works in the background ā something that can help you build your list, sell your products and/or services, and connect with the right people at the right time (without needing everything to be so complex).
FAQs
Will this work for my business and niche?
The Lead Magnet Blueprint is designed for knowledge-based businesses in any industry.
So itās a good fit for solopreneurs, coaches, freelancers, YouTubers, and creators who sell services, digital products, programs, courses, and/or memberships.Ā
In past email marketing programs, Iāve worked with people in countless industries ā from career coaches to food sustainability consultants, sobriety coaches, interior designers, childrenās book authors, and more.Ā
So if your business is built around you and your knowledge? Youāre in the right place.
*This course is NOT a good fit for traditional e-commerce businesses or anyone selling primarily physical products.
How long will I have access to the materials?
This course will unlock on Monday, August 25, 2025 at 12:00 PM EST. (Itās currently in pre-sale.)
After that, youāll unlock lifetime access to the self-paced curriculum and resources, so thereās no penalty for going at your own pace.
(Lifetime refers to the lifetime of the course.)
Which Email Marketing Platform do you recommend?
I genuinely donāt believe that thereās a one-size-fits-all solution for any tool for online business owners. (Different tools suit different people.)Ā
But based on my experience working with business owners in previous email marketing programs, Iāve chosen to include demos using Kit*, Kajabi*, and Mailerlite* in this course.
If you already use a different platform and youāre happy with it, then I would strongly recommend sticking with it. Youāll still be able to use the Lead Magnet Blueprint to choose the right topic, create a high-value free resource, and plan your automation, but I do want to be transparent about which EMPs I currently cover.
(If I get several requests about another platform, Iām open to adding additional tutorials by demand. Email me at hello@witandwire.com if this is your only hesitation about joining and weāll see whatās possible.)
Do you have a refund policy?
Yes. Try this course in full for 7 days after the course release date (August 25, 2025). If you still arenāt happy with your purchase, you can email hello@witandwire.com by Monday, September 1, 2025 to request a refund.
I still have questions. How can I get in touch?
Weād love to help! You can contact us here and weād be happy to help answer questions or offer genuine guidance on whether or not the Lead Magnet Blueprint is right for you.
Ready to attract a list of perfect-fit subscribers?
Join the Lead Magnet Blueprint today to create a high-converting lead magnet and fully build your email automation in as little as a day.
ONE-TIME PURCHASE
$47
100% Satisfaction Guarantee: Try this course in full for 7 days, and if you arenāt happy with your purchase, you can email hello@witandwire.com within 7 days of your enrollment date and weāll issue a full refund.