Join the program
Mini Masters
Learn how to plan, create, and sell one (or more) mini products so you can start earning consistent, scalable revenue online.
I’ll also help you create a Magnetic Mini Funnel to attract leads long-term and earn money consistently, with or without social media.
“This has been such a comprehensive deep dive into everything I needed to launch my first mini product!
I started from scratch and by the end I felt fully equipped to succeed and got sales the first day of making my mini product live.
Melissa also takes the time to give customized feedback which was so valuable.
RAQUEL GODSEY, Learn With Raquel
Why sell mini products?
A mini product is a short, bite-sized digital product that helps your ideal buyer reach a small but meaningful goal.
It can be formatted as a mini course, digital download, or even a live workshop recording, and it’s typically sold for $10-$100 USD (or up to $250ish).
And after enrolling thousands of students into both mini products and signature products (courses), I’ve learned that their differences run much deeper than price point.
If you’ve never sold courses or digital products, then here are 3 reasons why I recommend starting with a mini product:
✅ Less time needed:
Mini products can be created in 1-7 days. Signature products are typically created over 1-3 months.
✅ Easier to create:
Since there’s a lot of new tech to learn when you create & sell your first digital product, if you choose a mini course or digital download, it gives you the chance to learn those new skills on a smaller bite-sized product (rather than a larger signature product).
✅ Works with any audience size:
This is the big one. To sell a signature course, I’ve long recommended a small existing audience as a pre-requisite.
(The first buyers have to come from somewhere, and for products of that price, you often need an existing relationship.)
But because mini products are bite-sized impulse purchases, they work really well on cold traffic. So it opens our options to build your audience through selling mini products via organic, partnerships, and/or paid channels.
This also means you can start selling mini products right away, even if you don’t have an existing audience.
So whether you’re just getting started or you’re looking to scale, I think many online businesses would be great candidates to create & sell mini products.
And if you’re interested, I’d love to help.
Hey! I’m Melissa 
I’m an online business specialist & six-figure solopreneur with a pretty unique backstory.
Because before I started Wit & Wire, I was fortunate enough to work for some of the biggest names in course creation:
- Director of Marketing at Teachable, the popular course creation software
- Sr. Course Launch Manager for Ramit Sethi, NY Times Best Selling Author
- Top-Rated Instructor at General Assembly NYC, 100+ workshops taught
- Top-Rated Instructor on Skillshare, 6,000+ students enrolled
I loved my work, but I dreamed about building a business of my own so I could have the freedom & flexibility to live life on my own terms.
So I combined my experience in course creation, digital marketing, and in-person instruction to launch my business in 2019. And today, Wit & Wire is a multi-6-figure online course business with 3,500+ students worldwide.
And now, I can’t wait to share my strategies to help you to create & sell digital products, too.
Introducing
Mini Masters ✨
In this step-by-step program, I’ll help you plan, create, and sell a new minicourse or mini product so you can start earning consistent, scalable revenue online.
I’ll also help you create a Magnetic Mini Funnel to attract leads long-term and earn money consistently, with or without social media.
“Melissa is the real deal.
After investing with other course developers in the past, I always felt like I came up short with an actual blueprint to move forward.
After just a short time into Mini Masters, I have developed my curriculum, sales page and have a clear plan on how to implement the technology side of things.
So glad I joined!”
CAMILLE FENWICK, Physical Therapist
Who is this for?
✅ This new course is for solopreneurs who want to earn consistently & make an impact doing work they love.
That might include…
- 📈 Everyday experts who want to run a full-time or part-time business by sharing their skills and passions with others. You’re ready to make a bigger income & impact online, and you want to start with something manageable.
- 📈 YouTubers, newsletter operators, or creators who are primarily earning through sponsorships, partnerships, or client work, but are ready to expand and scale by selling their own digital products.
- 📈 Anyone who wants to attract a steady flow of paid buyers every month, whether you have a small, starter audience of 10,000+ followers or subscribers. (I offer strategies for audiences of all sizes.)
Curriculum outline ✍️
module 1
Choose a profitable mini product
To start, I’ll help you brainstorm and clarify all key decisions about your mini product:
- Who is the ideal buyer?
- What is an in-demand outcome that will attract your ideal buyer? And does it make sense as a mini course, downloadable, template, live workshop, or other format?
- How should you price your mini product?
- What should you name your product?
It’s also crucial to think about how your mini product fits into your bigger vision for your business. So I’ll also teach you how to map out a complete, connected Product Ecosystem that attracts and converts buyers at any stage of their journey.
Module 2
Price your product
What differentiates a $100 course from a $1,000 (or even a $10,000) course? In this module, you’ll learn the 3 Pricing Levers to help you confidently set your course price without leaving money on the table (or isolating buyers).
You’ll also learn about Phased Pricing and how to incorporate elements of authentic urgency and scarcity, like bonuses and special Founders’ pricing.
module 3
Create your professional-looking product
This phase will vary based on the product type you choose:
- If you’re building a mini course, I’ll help you create slides, record videos, and edit with ease. I’ll also help you create a course workbook or template, if needed.
- If you’re creating a digital download, I’ll help you create the resource and learn how you’ll deliver it to buyers automatically.
- If you’re teaching a live workshop, I’ll offer tips about teaching live and timeblocking, as well as tech.
I’ll also recommend tools, equipment, and software at any budget to help you create with ease.
And no matter which format you choose, my goal is to help simplify the process so you can create the entire mini product within 1-2 weeks. (Possibly even a day, depending on your work style and concept.)
module 4
Build a seamless tech experience
Choosing the right course platform is crucial, and it’s not a one-size-fits-all decision. In this module, I’ll help you analyze your unique course needs to make the right choices for your business.
From there, I offer short step-by-step video tutorials to help you set everything up from recording, editing, building, and publishing so that you and your buyers have a seamless experience. (Even if you aren’t very tech savvy.)
Module 5
Sales page creation, simplified
Cut down on your writing time by using my 📝 Simple Mini Product Sales Page template and a step-by-step process that breaks the usually-daunting task into a series of smaller, more manageable tasks.
I’ll also offer tips I’ve learned from 8-figure copywriters to help amplify your copy & increase sales without any manipulative tactics or unrealistic promises. (It makes the writing and sales process feel much nicer, plus I’ve personally found that it’s more effective to be authentic.)
Module 6
Choose your launch strategy & attract your first buyers
For mini products, I don’t recommend using the same sales strategies you’d use for signature courses or services, since the buying decisions are so different at $10-$100 vs. $500-$1000+.
That’s why I’ll help you enroll your first buyers from your existing audience using my low-stress, low-tech Mini Launch strategy. I’ll also help you increase your average order value (AOV) through order bumps and upsells. (They’re both optional, but are worth considering to boost sales without more selling!)
Module 7
Scale your sales
In this final section, I’ll teach you how to create a 📈 Magnetic Mini Funnel that attracts ideal buyers who buy from you again and again. They engage with your product, become success stories, and become your biggest advocates to help you build your business through word of mouth.
- I’ll cover strategies that includes organic, paid, and partnership channels. So the exact mix of marketing channels will be up to you, and no individual channel is required.
- That said, paid ads are one of the best ways to not only sell mini products with no audience, but to actually build an audience from scratch if you’re just getting started.
- And although this isn’t a required strategy, I think business owners of any size and revenue stage would benefit from learning how to create paid ad funnels that can drive consistent, passive income on autopilot.
FYI, these lessons don’t require prior ad experience, but the budget spend is at your own discretion. (I’ll offer suggestions on starting small and only increasing as you’re comfortable and profitable.)
The result 📈
You’ll not only plan, create, and sell a new mini product, but you’ll also create a Magnetic Mini Funnel to earn consistently and sustainably, with or without social media.
Join Mini Masters & start scaling sustainably
Join today to create & launch a mini product (i.e. minicourse, template, workshop) you’re proud of, that earns consistently and sustainably, with or without social media.
PAY in full
$1,000
4-month PAYMENT PLAN
$250/mo
“I’ve been wanting to create a mini product literally for years.
Mini Masters, and Melissa’s stellar guidance has given me accountability, inspiration and all the practical knowledge I need to finally get my course out there.
I can’t thank you enough Melissa!”
SOPHIE JANE HARDY, Business Coach
Try it out, risk free
100% satisfaction guarantee
I’m really proud of the high-quality programs we produce here at Wit & Wire, and it’s important to me that you feel confident and excited about joining this program.
But since I’ve worked in the online course space for 8+ years, I also completely understand that not all programs are created equally, and I’ve been burned by bad purchases before. So I completely get it if you’re feeling skeptical or concerned.
That’s why we offer a full 14 days to explore the program. If you still aren’t satisfied, email us within 14 days of your enrollment date and we’ll refund your purchase.
SUPPORT & FEEDBACK
The Wit & Wire program experience ✨
It’s no coincidence that Wit & Wire’s programs get such glowing reviews. I’ve combined my training in Adult Leaning Theory with my industry expertise to intentionally design a course that leads to consistent action & real results. (And I’ll help you do the same.)
Self-paced curriculum (immediate, full access)
Immediately, you’ll unlock access to the full self-paced video curriculum, which includes a series of actionable 5-15 minute lessons with corresponding workbooks and templates.
I’ll also share (optional) weekly assignments via email to help you stay focused (without drowning in a too-long list of to-dos). But you’ll be able to freely choose your own pace.
You’ll keep lifetime access to the curriculum via the Wit & Wire Student Hub.
6 months of biweekly live group coaching calls
I’ll lead biweekly live coaching calls on Wednesdays at 11 AM EST. You’re welcome to submit the current (or any previous) assignment or questions for review.
Together, your peers and I will help you brainstorm, get unstuck, and make meaningful progress.
And if you can’t join live, I’ll still answer questions and tag you in the recording.
Simplified tech tutorials (in multiple platforms)
Not only will I help you choose your Course Creation Platform (if needed), but you’ll also find straightforward step-by-step demos for my top picks throughout the program.
Sales copy templates
Use my tested scripts & templates to shortcut the writing process for your Sales Page, sales emails, and paid ads.
Supportive private community
It can feel lonely as a solopreneur, but in this program, you won’t have to come up with all the answers on your own.
Our active, private Wit & Wire student community allows anyone to get feedback, start discussions, or join our accountability threads.
SPECIAL BONUS
Paid Ads Blueprint (bonus course)
Since I know ad ads are a new strategy for a lot of business owners, I’ve included a bonus course with three key sections:
- Ad copy & creative: Learn how to create compelling copy (that adheres to Meta’s guidelines), as well as best practices and tips for graphics and videos.
- Meta Ads Manager: Set up your tech with confidence and tour the admin dashboard so you can start running ads smoothly with correct tracking.
- Campaign management & testing: Publish your first campaign and track the results, including budget suggestions, analysis tips, and how to scale.
COURSE PRICE: $197 (NOT CURRENTLY SOLD SEPARATELY)
Plus, unlock 15+ time-saving templates & scripts
Throughout the course, there are worksheets, guides, scripts, and templates to help you save time and launch as quickly and effectively as possible.
Course Naming Formulas
Google Docs, Printable
Curriculum Outline Templates
Google Docs, Google Sheets, Notion, Airtable, Printable
Course Pricing Worksheet
Google Docs, Printable
Course Slide Template
Google Slides, PowerPoint
Sales Page Template
Google Docs
Student Onboarding Sequence
ActiveCampaign, (Convert)Kit, Kajabi, Mailerlite
In short, my goal is to go above-and-beyond
This isn’t the kind of program where you’ll never interact with the instructor. I’m familiar with all current students’ courses and businesses, and sincerely look forward to helping you create your course and offering dedicated, personalized support.
Frequently asked questions
Here are a few helpful answers to some of our most commonly-asked questions:
I’m not convinced creating a digital product is the next right step for me. What makes you so sure it is?
A lot of us are working every spare hour we can. But too often, we aren’t spending our time on work that actually earns us money. Instead we…
- create content
- leave comments
- answer DMs
- do all the things to drive traffic
But if you don’t have a scalable product (like a course or template) for your business, then you’re…
- just sending traffic into a void where you don’t have a way to meet the needs of your audience
- only working 1:1 where your clients own your time and your priorities always come last…and eventually you’re going to hit a point of burnout (if you’re not already there!)
Courses provide you with an amazing level of freedom. Not only financial freedom, but also…
time freedom
- getting to choose who you work with (and declining anyone who isn’t a perfect fit)
- being on your own schedule
- getting to decide how to be a whole human outside of your business
So if you want to create more impact & income online (and hit those almost-mythical “I support my entire family from this” months) without having to always be tied to your services, sponsors, or 1:1 clients…then yes! I think adding one or more digital products to your business could be a great idea.
Do I need to have an email list or social media following to join Mini Masters?
You don’t, but since Mini Masters isn’t an audience-building program, I want to be transparent about what your launch will look like if you’re starting from scratch.
If you have an existing audience (of any size), you’ll be able to launch your mini product to your existing audience to make your first sales. (The strategy is covered in-depth in Mini Masters, including suggested copy prompts and templates.) From there, we cover strategies to continue selling your product as your audience grows.
However, if you don’t have an existing audience, then you’d be creating a pre-launch product for your business. This is a great strategy for a few reasons:
- You’ll immediately have something for sale right when your business launches.
- You’ll be able to attract potential 1:1 clients by offering a low-risk bite-sized product to showcase your expertise and ability to help.
This means that you might not make sales right away, because you don’t have an audience yet. Instead, you’d publish your product and then start making sales as you build your audience (through any platform(s) of your choice).
With all of that said, if you’d prefer to build a small organic audience first – which is a great strategy! – then I want to be transparent about the fact that audience building isn’t covered in Mini Masters.
For you, I’d recommend Email Engines instead as a starting point to build a small email list and set up a solid foundation for audience attraction.
Can I join if I don’t want to use paid ads?
Definitely. Paid ads are just one strategy I’ll teach in Mini Masters, but it’s not a requirement, and many students don’t choose to use paid ads. (Or some choose to revisit it later.)
I’ll also talk about selling your mini product via organic channels (like social media, YouTube, blog, podcast, etc.) and partnerships.
Where I can learn more about your teaching style or the Mini Masters strategy?
If you haven’t already watched, I recommend the free mini product masterclass here.
What time are the live coaching calls? And can I still get help from Melissa if I can’t join live?
I host biweekly live coaching calls on Wednesdays at 11 AM EST roughly every other week, working around holidays.
I’ll invite you to submit the current (or any previous) assignment or questions for review. Together, your peers and I will help you brainstorm, get unstuck, and make meaningful progress. (You can also submit any general email marketing questions.)
If you can’t join live, you can still submit questions and I’ll tag you when I post the recording. You can also engage in the community to get feedback from me and your peers 🙂
I have more questions. How can I contact you?
Feel free to reach out to me and my team anytime at hello@witandwire.com, or click here to contact us.
“As a new course creator, Melissa helped me overcome my extreme tech-aversion to generate multiple five figures creating, packaging and launching my first online course.
Working with Melissa was so insightful that its been easy to keep participating in multiple programmes under her leadership.
If you want to make big waves by sharing your expertise online, then make sure to get involved in Melissa’s crystal-clear vision for online success.”
JORDAN THORNTON, Teacher/Coach
Are you ready to earn consistently?
Join today to create & launch a mini product (i.e. minicourse, template, workshop) you’re proud of, that earns consistently and sustainably, with or without social media.
PAY in full
$1,000
4-month PAYMENT PLAN
$250/mo
100% Satisfaction Guarantee: Try this course in full for 14 days, and if you aren’t happy with your purchase, you can email hello@witandwire.com within 14 days of your enrollment date and we’ll issue a full refund.