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Paid online membership models for podcasters (Lisa Princic, Scaling Deep)

January 27, 2021


Melissa Guller


Transparency Disclaimer: This post may contain affiliate links, which means that we may earn a commission if you make a purchase. This is at no additional cost to you, so it's a great way to support Wit & Wire. So thank you! Full disclosure here.

Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you.

In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business and so your members can actually get results. 

She’ll answer questions about who should start a membership, a few different models, and how large your audience needs to be before you start. And by the end, you’ll walk away with the insights you need to decide if a paid membership could be the right fit for your podcast or business. 

By the end of this episode, you’ll learn…

  • How starting a podcast was a turning point in Lisa’s business, and why she started one.
  • How Lisa’s podcast has recently started building momentum, including her understated (but effective!) strategy
  • How Lisa’s podcast is starting to build momentum, even though she started with a small audience and small social media following.
  • How memberships can help you provide ongoing, committed services to your clients
  • How to map out your membership like a course
  • If you need to include a community component, or how Lisa defines a modern online membership model

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Today’s Guest: Lisa Princic

Lisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa’s clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Website | Podcast | Facebook | Instagram | LinkedIn

Episode transcript

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