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Email marketing strategies for podcasters (Kate Doster, Inbox Besties)

March 3, 2021


Melissa Guller


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Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app.

By the end of this episode, you’ll learn…

  • Why podcasters should care about getting people to subscribe to their email lists instead of only asking them to subscribe via their favorite listening app
  • Why email marketing is so different from social media
  • How can you get your podcast listeners to subscribe to your email list? (Which strategies work, and which don’t?)
  • How can you sell via email? And why is it different than social media or even live on your podcast?
  • How often should you email your list?
  • …and what should you say (if you tbh have no idea what to write)

Apple Podcasts   |   Spotify   |   Google Podcasts  |  Overcast  |  RSS

Email marketing tools and recommendations

  • ConvertKit: A popular, recommended email marketing platform.
  • ActiveCampaign: The email marketing tool I use at Wit & Wire.
  • Flodesk: A simpler email marketing tool for business owners who just need the essentials
  • Siteground: For WordPress hosting, although I also like Lyrical Host

Today’s Guest: Kate Doster

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.

Website | Instagram | Facebook | Podcast | Free Download

Episode Transcript

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