Brandy currently releases a weekly 40-minute episode, but she’s thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time?
[PS: This is the cutest stock image I’ve ever gotten to use. Thank you, Haute Stock.]
By the end of this episode, you’ll learn…
- How mini-episodes (sometimes called minisodes) can help you grab new listeners’ attention
- Why Brandy chooses to live stream her podcast episodes, and how it helps her cut down on some perfectionist tendencies
- Why it’s so important to create two-way communication between your podcast and your community, especially in our very digital age
This episode is sponsored by Podcorn. Find your own podcast sponsors using their free, browsable marketplace at witandwire.com/podcorn.
Podcast Spotlight: For Animals. For Earth.
“Hi there, I’m Brandy, and I interview creators and activists in all corners of the world who make a difference for animals and the earth, in their daily lives. Each episode has simple, actionable takeaways that we can all do to make a difference. I look forward to joining forces with you, and making a difference together. Welcome to the show!”
Tune in today: For Animals. For Earth.
While you’re there, check out 5 Ways to Donate to Local Animal Shelters, Without Spending a Penny. (It’s Brandy’s Mini Episode Roundup!)
Melissa Guller is the founder of Wit & Wire, where we help everyday experts become profitable course creators. She previously worked full-time for Ramit Sethi, Teachable, and General Assembly. Today, she shares simplified tech tutorials and modern marketing strategies through our blog, YouTube, and Wit & Wire Weekly newsletter