Sales & Marketing

How to create a lead magnet: a step-by-step guide to grow your email list

Creating a lead magnet is one of the most effective ways to grow your email list and attract your ideal clients. A lead magnet is a free resource given in exchange for someone’s email address, offering immediate value to your new subscriber. In this guide, we’ll walk you through the essentials of how to create […]

Read post →
Course Creation

Loom Tutorial: How to record & edit screen share videos in Loom

Loom is a versatile, friendly screencasting tool that works on Macs, PCs, iPhones, Androids, and in Chrome browsers.

Read post →
Podcasting

How to choose the right podcast name (top 3 methods)

Top podcasts today use one of 3 methods to choose their podcast name. We’ll walk through each method (with examples!) to help you choose the best fit.

Read post →
Podcasting

Which podcast format is right for you? (the top 6 strategies)

Choosing your podcast format is a critical decision. Learn about solo podcasts, cohosting a podcast, interviewing, narrative podcasts, and more.

Read post →
Course Creation

The best online course creation tools to record, build, and sell online courses

If you’re thinking about selling your own online courses, here are the best online course creation tools to create slides, record videos, enroll students, and launch a profitable course.

Read post →
Course Creation

Online course vs membership site: which strategy is right for your business?

Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.

Read post →

Want us to send you the newest tutorials?

Subscribe to Wit & Wire Weekly and join 24k+ online business owners who receive Melissa’s weekly course creation tutorials and simplified marketing strategies each Thursday via email (free).

Search & Archive Footer 7