Sell authentically by creating a podcast series (Racheal Cook, Promote Yourself to CEO)
Wit & Wire Podcast

Sell authentically by creating a podcast series (Racheal Cook, Promote Yourself to CEO)

How do podcast listeners become buyers without everything feeling “salesy?” Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters.

How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians)
Wit & Wire Podcast

How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians)

There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.

How this True Crime podcast went viral with 200k downloads in 8 months (Jules Hannaford, Fool Me Twice)
Wit & Wire Podcast

How this True Crime podcast went viral with 200k downloads in 8 months (Jules Hannaford, Fool Me Twice)

Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed.

In her memoir and first book “Fool Me Twice”, Jules details the dangers and pitfalls she experienced in her search for love online. Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and counting.

Booking big-name guests and the power of building relationships through podcasting (Jay Clouse, Creative Elements)
Wit & Wire Podcast

Booking big-name guests and the power of building relationships through podcasting (Jay Clouse, Creative Elements)

Jay Clouse’s podcast launched with a big-name guest – Seth Godin – and has featured a stacked resume of guests ever since.

But while the names are familiar, the stories you’ll hear on Creative Elements still feel new. That’s because Jay is taking a fresh approach and digging deeper into these creators’ stories, and not just their expertise.

Finding mentors and the big advantages of being a beginner (Kelsey Chapman, The Radiant Podcast)
Wit & Wire Podcast

Finding mentors and the big advantages of being a beginner (Kelsey Chapman, The Radiant Podcast)

Kelsey Chapman is ready to take you from dream to done.

She plays the role of personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and coming soon, her book “What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done.”

Podcast interviewing tips & the power of being a podcast guest with Angie Trueblood (Go Pitch Yourself Podcast)
Wit & Wire Podcast

Podcast interviewing tips & the power of being a podcast guest with Angie Trueblood (Go Pitch Yourself Podcast)

Podcast interviews are hugely popular, and a win/win for hosts, guests, and listeners. But what makes them so popular, and is interviewing the right strategy for you?

Today’s guest Angie Trueblood is a visibility strategist and the host of “Go Pitch Yourself.” She’s sent over 1,000 pitches (!!) mostly on behalf of her clients, so she’s an absolute pro when it comes to being a podcast guest, pitching hosts, and even being an interviewer as a host herself.