Blog Wit & Wire

Apple Podcasts switches from “Subscribe” to “Follow”

In March 2021, Apple is releasing a small but significant update to Apple Podcasts when iOS 14.5 rolls out later this month.

Instead of a button that says “Subscribe,” your podcast will instead have a button that says “Follow.”

Here’s why they’re switching, how it will affect your podcast, and what I recommend doing moving forward

view the Post

Zencastr releases video recording and a new interface

Zencastr has long been my #1 favorite remote recording tool for podcasters here at Wit & Wire. It’s the tool I recommend in all of my podcasting courses, and I’ve personally used Zencastr for dozens of remote interviews over the last three years. On February 16, 2021, Zencastr released a huge new update, including major app updates, a brand refresh, and the biggest update of all: remote video recording. Here’s the full rundown.

view the Post

How to choose your podcast category in Apple Podcasts [full updated list]

When you launch a new podcast, you’ll be asked to list it under one or more podcast categories, like “Health & Fitness” or “Business.” In this post, I’ve included the updated list of all the Apple Podcasts categories to help you choose. [Updated January 2021]

But more than that, I’m going to explain why your podcast category matters so much, and how it can affect your chances to hit the top 200 charts.

view the Post