The Wit & Wire blog

In April 2021, Apple announced the release of Paid Subscriptions, which allows hosts to decide if they’d like to have a free, paid, or partially paid podcast. But logistically, a change that large meant that Apple had to rebuild a lot of their back-end technology around the entire podcast app. And as a result, this […]

Learn who needs to use podcast guest release forms, plus my favorite lawyers share free and paid contracts to protect your podcast.

Remote recording is easier than ever, as long as you have the right tools. In this post, I’ll teach you how to conduct remote podcast recordings with a guest or a cohost.

Join me for a behind-the-scenes look at the strategies I used to double my downloads (listens) this season compared to season one. In addition to sharing transparent numbers and stats, I’ll share what worked, what didn’t work, and a few announcements about the future of my business. Top Takeaways Episode References Episode Transcript NOTE: This […]

Even if you already have an active podcast audience, most podcast hosts are consistently looking for new growth strategies to find more listeners. Taking the time to expand your audience feels daunting when you already spend so much time creating, editing, and producing, so which strategies are worth the effort? While advertising and social media […]

Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? I invited customer journey designer Desola Davis to help us understand how to nurture relationships with our listeners, build real relationships, and give our people exactly what they need at the right time.