The Wit & Wire blog

Join me for a behind-the-scenes look at the strategies I used to double my downloads (listens) this season compared to season one. In addition to sharing transparent numbers and stats, I’ll share what worked, what didn’t work, and a few announcements about the future of my business. Top Takeaways Episode References Episode Transcript Melissa Guller […]

Even if you already have an active podcast audience, most podcast hosts are consistently looking for new growth strategies to find more listeners. Taking the time to expand your audience feels daunting when you already spend so much time creating, editing, and producing, so which strategies are worth the effort? While advertising and social media […]

Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? I invited customer journey designer Desola Davis to help us understand how to nurture relationships with our listeners, build real relationships, and give our people exactly what they need at the right time.

A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may not be the right fit for you, but you still want to save time running your podcast more efficiently.

That’s why today, I’m here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do.

Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts.

If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to address why being a podcast guest is fundamentally different than social media or paid advertising. She’ll also cover some of the most common mistakes people make when it comes to pitching podcast hosts.

If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to address why being a podcast guest is fundamentally different than social media or paid advertising. She’ll also cover some of the most common mistakes people make when it comes to pitching podcast hosts.