The Wit & Wire blog

Browse our library of how-to guides & tech tutorials for course creators and online business owners.

All Posts

Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business and so your members can actually get results.

Paid online membership models for podcasters (Lisa Princic, Scaling Deep) 1
Read post →

Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun. We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any format, but I think the most important question Marisol asks is, “How can I still make sure my solo episodes sound like me?”

Podcaster Q&A: How to prepare solo episodes (with Marisol Ibarra) 3
Read post →

When you launch a new podcast, you’ll be asked to list it under one or more podcast categories, like “Health & Fitness” or “Business.” In this post, I’ve included the updated list of all the Apple Podcasts categories to help you choose. [Updated January 2021]

But more than that, I’m going to explain why your podcast category matters so much, and how it can affect your chances to hit the top 200 charts.

apple podcast categories
Read post →

In this episode, I’ll cover the top 10 podcasting trends to watch in 2021, including everything from platforms to monetization, marketing, video, and of course, sponsorship. But in the end, what’s the one thing that matters most of all?

podcasting trends
Read post →

Whew, what a year it’s been.  Despite the absolute chaos trainwreck 2020 brought, there’s been a lot of good, too. Many Wit & Wire podcasters launched their shows, tripled their downloads, and made a meaningful impact in their listeners’ lives. 🎉 To celebrate, I rounded up some stats to see how many podcasts we launched and […]

Celebrating our 2020 podcasts & accomplishments 7
Read post →

This article is originally published on descript.com. What are filler words? “Ums,” “ahs,” “you knows,” “likes,” and “kind ofs,” to name a few. They’re completely natural, and for most people, unconscious and unavoidable. We use them when we’re thinking about what to say, trying to find the right word, or simply to add flavor to casual […]

What are you saying with your filler words? 9
Read post →
1 7 8 9 10 11 16

Want us to send you the newest tutorials?

Subscribe to Wit & Wire Weekly and join 24k+ online business owners who receive Melissa’s weekly course creation tutorials and simplified marketing strategies each Thursday via email (free).