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Wit & Wire, the podcast for new and growing podcasters

What does it take to create a successful podcast?

That’s the question I’m out to answer in Wit & Wire, the podcast that takes you behind-the-scenes with successful podcasters and industry experts to learn how to start a podcast, grow your audience, and make an impact.

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Latest episodes

How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians)

There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.

Full episode here »

How this True Crime podcast went viral with 200k downloads in 8 months (Jules Hannaford, Fool Me Twice)

Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed.

In her memoir and first book “Fool Me Twice”, Jules details the dangers and pitfalls she experienced in her search for love online. Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and counting.

Full episode here »

Booking big-name guests and the power of building relationships through podcasting (Jay Clouse, Creative Elements)

Jay Clouse’s podcast launched with a big-name guest – Seth Godin – and has featured a stacked resume of guests ever since.

But while the names are familiar, the stories you’ll hear on Creative Elements still feel new. That’s because Jay is taking a fresh approach and digging deeper into these creators’ stories, and not just their expertise.

Full episode here »

Finding mentors and the big advantages of being a beginner (Kelsey Chapman, The Radiant Podcast)

Kelsey Chapman is ready to take you from dream to done.

She plays the role of personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and coming soon, her book “What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done.”

Full episode here »
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When you subscribe to Wit & Wire, I’ll email you every Wednesday right when new episodes are released. I also share exclusive promotions and resources with my podcast subscribers to help you start or grow your own binge-worthy podcast.

Leave a podcast review

Reviews make a huge difference for podcasts. They tell Apple Podcasts and other listeners that people are enjoying our show, which is why I appreciate yours so much!

Plus, it honestly makes my day to read reviews like these…

Actionable & Expert Advice!
Emily H-S
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Melissa is a podcasting expert with a family of exceptional podcasts prove it! She always does an amazing job of sharing ideas and breaking down concepts into smart, strategic, actionable next steps that feel possible for anyone to take on. I can’t wait to learn more from her and her guests’ expertise!
Practical and implementable advice
CEO Mastery
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I love your no-fluff style. It makes the process not seem so overwhelming, and like your most relatable girlfriend is there to help with guidance, resources and encouragement. Love it.
Very Knowledgeable!
Jessica M Ross
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I completed Melissa’s Podcast Kickstarter Course and am so glad she decided to do a podcast! She has great insight and I’m excited to learn from her and start my podcasting journey as well.
Future Podcaster
ahippiegypsy
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Been subscribed to her email list for a while but this is just what I needed to get that push into finally launching a podcast of my own. So excited about this.
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Very Knowledgeable!
Jessica M Ross
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I completed Melissa’s Podcast Kickstarter Course and am so glad she decided to do a podcast! She has great insight and I’m excited to learn from her and start my podcasting journey as well.
Future Podcaster
ahippiegypsy
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Been subscribed to her email list for a while but this is just what I needed to get that push into finally launching a podcast of my own. So excited about this.
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No Fluff
Milaknightsings
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You get right to the point providing very helpful info and tips! You make the process seem not so overwhelming.
Straight-forward Information
Linda Gordon Hengerer
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Straight-forward, beginning to end information about why and how to do a podcast. Recommendations on equipment in a variety of price points are useful. Melissa is bright and engaging and can help you achieve your best podcast.
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Hey, I'm Melissa!

And after launching and growing two successful podcasts of my own, including a podcast that peaked as the #2 Career Podcast in America, I started teaching others how they could do it, too. At Wit & Wire – the business behind the podcast – we have podcasting courses and services (like podcast editing) to help anyone launch a podcast.

And even if you have doubts – like maybe your topic has already been taken, or you don’t know where to find new listeners, or maybe you don’t even know where to begin – then you’re in the right place.

Because I believe that anyone can launch a great podcast, and that someone out there needs to hear your voice. So it’s my job to help you put your best foot forward and build a binge-worthy podcast that creates an audience of raving fans.

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