The Wit & Wire blog

How do podcast listeners become buyers without everything feeling “salesy?” Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters.

There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.

Every podcast has the same three segments in each episode, called your episode flow: the intro, the content, and the outro.

Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed.

In her memoir and first book “Fool Me Twice”, Jules details the dangers and pitfalls she experienced in her search for love online. Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and counting.

Jay Clouse’s podcast launched with a big-name guest – Seth Godin – and has featured a stacked resume of guests ever since.

But while the names are familiar, the stories you’ll hear on Creative Elements still feel new. That’s because Jay is taking a fresh approach and digging deeper into these creators’ stories, and not just their expertise.

Kelsey Chapman hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and book.