The Wit & Wire Podcast
The entrepreneur’s guide to today’s top course creation & online business strategies.
“Love Melissa! She is insightful and genuine!”
“I’m her student and she is genuine and engaging as well as extremely thorough and organized. If you’re trying to get started or even if you’re just curious about the industry make sure you listen to this podcast. In it, Melissa shares a wealth of valuable information to help you get started and succeed in your endeavors.”
FemmeVictoria via Apple Podcasts
WOW!
I am so blown away with Melissa’s podcast. Each episode is insightful and full of information - perfect for entrepreneurs. Excuse while I go binge all of her episodes 🤩 thank you Melissa!
Kristindnewport via Apple Podcasts
So much good stuff!
Melissa is such a fantastic coach and this show gives you so much great content and advice. You can tell she’s passionate and cares about this, and the content is always evolving. In a world of so much bad podcasting and online business advice, Wit & Wire is my number-one stop. The courses are amazing too!
freddi91 via Apple Podcasts
Crafting your Personal Business Plan
Online business isn’t one-size-fits-all. That’s why in this head-to-head series, we’ve invited today’s top experts to help compare the pros, cons, and significant differences between today’s top online business strategies.
FEATURED SERIES
PART 1
TikTok vs. Instagram
PART 2
Podcast Host vs. Podcast Guest
PART 3
Squarespace vs. WordPress vs. ShowIt
PART 4
Live Launches vs. Evergreen Funnels
PART 5
Online Courses vs. Memberships
Hey! I’m Melissa 👋
MEET YOUR HOST
I’m a course creation expert and the CEO of Wit & Wire.
Not only have I taught thousands of students and built my own six-figure course business, but I’ve also been fortunate to work for some of the biggest names in course creation, including Teachable, Ramit Sethi, and General Assembly.
If you’re launching a digital anything, this is a must!
“Melissa is thoughtful, organized, concise, curious, and a great teacher and learner. She truly cares that her audience and students see success. She doesn’t sugar-coat answers, and she presents material in an action-taking way. A lot of these lessons apply to other areas of digital business, not just podcasting. I’m grateful that I discovered this treasure. It has been exactly what I needed to get out of my own way! Thanks Melissa for your dedication, honesty, and motivation.”
Fantastic Information via Apple Podcasts
Always so helpful!!
Love this podcast and Melissa is the best! I always learn so much and I look forward to each episode to learn more. Thank you!
societyhillmom via Apple Podcasts
All Episodes
Grab your headphones and search for any online business topic or guest name.
Here’s our up-to-date list of today’s best podcast microphones for online business owners and content creators on any budget.
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Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.
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What’s the best way to market and sell your online course or membership? It typically comes down to two fundamentally different strategies: live launches vs. evergreen funnels
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Which website builder is right for you? Learn how to choose between Squarespace vs. WordPress vs. ShowIt and find the right template for your business.
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There are unique benefits to being a podcast host vs. a podcast guest, and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) talk about finding aligned partnerships.
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As a busy business owner who does not have the time or frankly, the interest in posting 12 times a day on all social media apps, is TikTok, really the right choice for you? Or are you better off sticking with Instagram? In the comparison between TikTok vs. Instagram, the differences are deeper than I […]
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Guess who’s back (back back) with a brand new podcast concept in 2022. In this special bonus episode, I’ll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what’s in store for the new season of The Wit & Wire Podcast (coming Jan ’22). References: My new TikTok profile @witandwire Wit […]
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Join me for a behind-the-scenes look at the strategies I used to double my downloads (listens) this season compared to season one. In addition to sharing transparent numbers and stats, I’ll share what worked, what didn’t work, and a few announcements about the future of my business. Top Takeaways Episode References Episode Transcript Melissa Guller […]
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Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? I invited customer journey designer Desola Davis to help us understand how to nurture relationships with our listeners, build real relationships, and give our people exactly what they need at the right time.
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A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may not be the right fit for you, but you still want to save time running your podcast more efficiently.
That’s why today, I’m here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do.
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Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts.
If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to address why being a podcast guest is fundamentally different than social media or paid advertising. She’ll also cover some of the most common mistakes people make when it comes to pitching podcast hosts.
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If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to address why being a podcast guest is fundamentally different than social media or paid advertising. She’ll also cover some of the most common mistakes people make when it comes to pitching podcast hosts.
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