The Wit & Wire Podcast

The entrepreneur’s guide to today’s top course creation & online business strategies.

“Love Melissa! She is insightful and genuine!”

“I’m her student and she is genuine and engaging as well as extremely thorough and organized. If you’re trying to get started or even if you’re just curious about the industry make sure you listen to this podcast. In it, Melissa shares a wealth of valuable information to help you get started and succeed in your endeavors.”

FemmeVictoria via Apple Podcasts

WOW!

I am so blown away with Melissa’s podcast. Each episode is insightful and full of information – perfect for entrepreneurs. Excuse while I go binge all of her episodes 🤩 thank you Melissa!

Kristindnewport via Apple Podcasts

So much good stuff!

Melissa is such a fantastic coach and this show gives you so much great content and advice. You can tell she’s passionate and cares about this, and the content is always evolving. In a world of so much bad podcasting and online business advice, Wit & Wire is my number-one stop. The courses are amazing too!

freddi91 via Apple Podcasts

Featured Series

Crafting your Personal Business Plan

Online business isn’t one-size-fits-all. That’s why in this head-to-head series, we’ve invited today’s top experts to help compare the pros, cons, and significant differences between today’s top online business strategies.

Part 1

TikTok vs. Instagram

Part 2

Podcast Host vs. Postcast Guest

Part 3

Squarespace vs. WordPress vs. ShowIt

Part 4

Live Launches vs. Evergreen Funnels

Part 5

Online Courses vs. Memberships

MEET your Host

Hey! I’m Melissa

I’m a course creation expert and the CEO of Wit & Wire.

Not only have I taught thousands of students and built my own six-figure course business, but I’ve also been fortunate to work for some of the biggest names in course creation, including Teachable, Ramit Sethi, and General Assembly.

About Wit & Wire

Browse courses

If you’re launching a digital anything, this is a must!

“Melissa is thoughtful, organized, concise, curious, and a great teacher and learner. She truly cares that her audience and students see success. She doesn’t sugar-coat answers, and she presents material in an action-taking way. A lot of these lessons apply to other areas of digital business, not just podcasting. I’m grateful that I discovered this treasure. It has been exactly what I needed to get out of my own way! Thanks Melissa for your dedication, honesty, and motivation.”

Fantastic Information via Apple Podcasts

Always so helpful!!

Love this podcast and Melissa is the best! I always learn so much and I look forward to each episode to learn more. Thank you!

societyhillmom via Apple Podcasts

All Episodes

Grab your headphones and search for any online business topic or guest name.

The 5 best podcast microphones for any budget (2024 edition)

Here’s our up-to-date list of today’s best podcast microphones for online business owners and content creators on any budget.
See episode →
Online course vs membership site: which strategy is right for your business?

Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And…
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Live Launches vs. Evergreen Funnels: which strategy is right for you?

What’s the best way to market and sell your online course or membership? It typically comes down to two fundamentally different strategies: live launches vs. evergreen funnels
See episode →
Squarespace vs. WordPress vs. Showit

Which website builder is right for you? Learn how to choose between Squarespace vs. WordPress vs. ShowIt and find the right template for your business.
See episode →
Podcast Host vs. Podcast Guest: Which strategy is right for you?

There are unique benefits to being a podcast host vs. a podcast guest, and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) talk about finding aligned partnerships.
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TikTok vs Instagram: Which is right for your online business?

As a busy business owner who does not have the time or frankly, the interest in posting 12 times a day on all social media apps, is TikTok, really the…
See episode →