“How can I find more listeners for my podcast?”
It’s a big question, and in this episode, experienced podcast host Miriam Schulman (The Inspiration Place) shares five of the top growth strategies she’s used to build her niche podcast (in Visual Arts) to 2,000+ downloads per episode.
We cover everything from guest relationships through Facebook pixels, and my hope is that each of you can walk away with at least one new strategy to try for your show. Even if you haven’t launched yet.
By the end of this episode, you’ll learn…
- Miriam’s ladder approach for attracting high-quality guests for her podcast, even before she launched. (This works for new and experienced hosts alike.)
- How Miriam got Amy Porterfield and Gretchen Rubin to join her podcast, even after hearing no the first time
- What podcast hosts are doing wrong that prevents guests from wanting to share their own episodes
- How you can measure if Facebook ads turn into podcast listeners. (Most people assume this is impossible, but Miriam’s strategy works!)
- How Miriam uses podcast episodes and Facebook ads to support her digital product launches
- How to create Smartlinks for your podcast episodes, and how they help build your audience
LISTEN OR SUBSCRIBE FOR FREE IN YOUR FAVORITE PODCAST APP:
Apple Podcasts | Spotify | Google Podcasts | Overcast | RSS
This episode is sponsored by Podcorn. Find your own podcast sponsors using their free, browsable marketplace at witandwire.com/podcorn.
Today’s Guest: Miriam Schulman
Miriam Schulman is the founder and Chief Inspiration Officer of The Inspiration Place where she helps passionistas, passion-makers, and passion-professionals reconnect with their creativity and profit from their passion. After witnessing the 9/11 terrorist attacks, she abandoned a lucrative hedge fund job to work on her art full-time. Rejecting the starving artist myth, her art has been seen on NBC, published in art magazines & home decor books, and collected worldwide.
- Website: schulmanart.com
- Podcast: The Inspiration Place
- LinkedIn: linkedin.com/in/schulmanart
- Facebook: facebook.com/schulmanart
- Instagram: instagram.com/schulmanart
- YouTube: youtube.com/user/schulmanart
- Twitter: twitter.com/schulmanart
- Free Download: The Artist Profit Plan
Episode transcript
Melissa Guller is the founder of Wit & Wire, where we help everyday experts become profitable course creators. She previously worked full-time for Ramit Sethi, Teachable, and General Assembly. Today, she shares simplified tech tutorials and modern marketing strategies through our blog, YouTube, and Wit & Wire Weekly newsletter
