Sales & Marketing

The myth of 2 million podcasts: Q1 podcast industry update

In April 2020, Apple reported that they’d hit one million total podcasts. One year later, they reported that they’d hit two million. Here’s what this milestone means for podcast hosts and aspiring podcasters.

Read post →
Sales & Marketing

Quality over quantity on Instagram with Kara Cahill

Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy? In this episode, I’m joined by Instagram Sales Strategist Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day.  Because – spoiler […]

Read post →
Sales & Marketing

Is recording in Clubhouse worth it? (Laura Bauder, Profit From Podcasting)

My most popular episode from February was, “Will Clubhouse kill podcasting?” [Ep 27] Just a week later, Clubhouse did the exact thing that I said would make the biggest difference in my eyes for podcasters. They changed their terms and conditions to allow recording in Clubhouse. So in this episode, I invited Clubhouse pro and […]

Read post →
Sales & Marketing

The value of mini episodes & short roundups (Brandy Heyde Montague, For Animals. For Earth.)

Brandy currently releases a weekly 40-minute episode, but she’s thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time? [PS: This is the cutest stock image I’ve ever gotten to use. Thank […]

Read post →
Sales & Marketing

Email marketing strategies for podcasters (Kate Doster, Inbox Besties)

Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple […]

Read post →
Sales & Marketing

Will Clubhouse kill podcasting? (plus 4 Clubhouse strategies for podcasters)

Clubhouse is the hottest new social media platform, and since it’s audio-only, a lot of people are comparing it to podcasting. With that in mind, I want to address the big question: will Clubhouse kill podcasting?

Read post →

Want us to send you the newest tutorials?

Subscribe to Wit & Wire Weekly and join 24k+ online business owners who receive Melissa’s weekly course creation tutorials and simplified marketing strategies each Thursday via email (free).

Search & Archive Footer 7