Sales & Marketing

Podcast interview swaps vs. promo swaps (Podcaster Q&A with Sarah Martin)

Sarah Martin and I talk about YouTube collaboration, interview swaps, and promo swaps. More importantly, we talk about measuring your podcast growth efforts.

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Sales & Marketing

5 podcast growth strategies, from beginner through advanced

Podcaster Miriam Schulman (The Inspiration Place) shares 5 growth strategies used to build her Visual Art podcast to 2,000+ downloads per episode.

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Sales & Marketing

How to record & edit remote podcast interviews

New podcaster Amora Brown asks for tips and best practices to interview remote guests for her podcast. She asks about preparing the interview, remote recording software, and my favorite editing tools.

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Sales & Marketing

Podcaster Q&A: How to prepare solo episodes (with Marisol Ibarra)

Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun. We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any format, but I think the most important question Marisol asks is, “How can I still make sure my solo episodes sound like me?”

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Sales & Marketing

Sell authentically by creating a podcast series (with Racheal Cook)

How do podcast listeners become buyers without everything feeling “salesy?” Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters.

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Sales & Marketing Podcasting

How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians)

There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.

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