The Wit & Wire blog

Sarah Martin and I talk about YouTube collaboration, interview swaps, and promo swaps. More importantly, we talk about measuring your podcast growth efforts.

Podcaster Miriam Schulman (The Inspiration Place) shares 5 growth strategies used to build her Visual Art podcast to 2,000+ downloads per episode.

New podcaster Amora Brown asks for tips and best practices to interview remote guests for her podcast. She asks about preparing the interview, remote recording software, and my favorite editing tools.

Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business and so your members can actually get results.

Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun. We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any format, but I think the most important question Marisol asks is, “How can I still make sure my solo episodes sound like me?”

When you launch a new podcast, you’ll be asked to list it under one or more podcast categories, like “Health & Fitness” or “Business.” In this post, I’ve included the updated list of all the Apple Podcasts categories to help you choose. [Updated January 2021]

But more than that, I’m going to explain why your podcast category matters so much, and how it can affect your chances to hit the top 200 charts.